This document provides guidance on igniting membership in an organization through alignment, assignment, and attainment. It recommends identifying existing members who are already engaged rather than focusing on recruitment. Specific tactics include having members complete a "Five Why" exercise to align on goals, delegating tasks that promote the organization's mission to existing volunteer leaders, and setting measurable success metrics to attain increased profits, membership, meeting attendance, volunteerism, and charitable donations. The overall message is to engage current members more fully before pursuing new recruits.