Change course now http://dougdevitre.com/sa How to Make Surveys Better By @DougDevitre Do you measure how people feel or what they implement as a result? Most measure subjective feelings rather than results. Actual Questions This is why most surveys don’t improve the attendees’ condition. How would you rate the presentation? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent Was the presenter well organized? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent Was the program useful? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent How would you rate the facility? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent Was the speaker excited? 1 – Poor 2 – Fair 3 – Good 4 – Very good 5 – Excellent Better Questions How to measure performance from education sessions. Which learning objective had the most impact? Increasing revenue by __________. Increasing customer satisfaction by _____. Decreasing customer attrition by _______. Increasing productivity from ____________. None of the above. How much X helped you get Y? 0 500 1,000 1,000 + Would you refer others to attend? No, it was a waste of time. Yes, it was ok but I didn’t implement. Yes, if you want some entertainment. Yes, it helped me improve my business. Other _______________ What would be the one thing you would improve next time? The magic question that encompasses all the subjective issues. How to change course http://dougdevitre.com/sa