Purpose and Description of Nutritional Tree

1. Who is NutritionalTree?
NutritionalTree.com is an unbiased consumer review site for natural health products and natural
health retailers. We have tens of thousands of reviews on all the major products in the natural
health industry.
Hundreds of thousands of natural health consumers visit us to read reviews and ratings to help
them make decisions about which brands and products are best.
How does NutritionalTree help natural health manufacturers and
retailers?
• All reviews and ratings on NutritionalTree are available at no cost to manufacturers and
retailers to use to promote their products. Our EZ-Link tool is a very simple way for all
websites to display our ratings and reviews. Companies that provide consumer reviews to
their customers enjoy higher sales and bigger orders. (See other side of this page for
examples.)
• Retailers can use our customer survey tool Tru-Rate at no cost. When customers check
out online, they are asked a few questions about their experience on your site. Their
comments can provide valuable feedback to you and also can help other customers feel
more comfortable purchasing from you. Survey results are averaged to compute an
overall retailer rating and that rating along with testimonials are posted on
NutritionalTree.
• The NutritionalTree Seal of Approval is available at no cost to qualified retailers.
Displaying our Seal of Approval helps increase credibility for retailers which makes
customers more likely to purchase.
• All retailers are eligible for a free listing in the NutritionalTree merchant directory. This
listing includes information about your store and a link to you.
• NutritionalTree has numerous advertising opportunities available to merchants and
manufacturers. The natural health consumers that visit us are ready to buy. In fact, one
of our advertisers reports that traffic from NutritionalTree is four times more likely to buy
than their overall traffic.
Why should you work with NutritionalTree?
• No cost: Every tool and resource on NutritionalTree is available to you for free.
• Easy to set up: Our EZ-Link and Tru-Rate tools can be installed within just a few
minutes on almost every site. We have technical support that will walk you through it.
• Increased revenue: These tools are proven to increase revenue by increasing your site’s
traffic, conversion rate, and average order site. (See next page for studies.)
• Brand exposure: Top performing brands on NutritionalTree are exposed to hundreds of
thousands of natural health consumers. Your participation on NutritionalTree could
make a dramatic impact on your growth.
Please turn the page over to see consumer review studies

2. Studies demonstrating the importance of consumer reviews
In today’s world, consumers are more and more hesitant to trust traditional advertising. On the
other hand, study after study shows that consumers trust their peers’ opinions on products. That
is why it is so important for retailers and brands to take advantage of the power of consumer
reviews of their products.
Here are some statistics from recent studies.
PETCO showed a 49% increase in order conversion and a 63% increase in revenue when
showing reviews for top rated products.
According to Marketing Sherpa, 58% of online shoppers strongly prefer or somewhat prefer
sites with user reviews.
Your Amigo showed an increase of 18% more unique visitors and 12% more order conversions
when displaying reviews.
Vitabase showed a 67% increase in conversion and an 82% increase in revenue when showing
reviews for a top rated product (4 out of 5 stars).
According to Jupiter (a market research company), 77% of online shoppers use ratings and
reviews when purchasing.
Forrester (a market research company) says that 95% of customer trust recommendations from
friends more than any other source.
According to Edelman (a market research company), trust in “a person like me” has tripled in the
last 2 years to 68%.
Statistics from a Bazaarvoice study:
• About 80% of online shoppers place more trust in brands that offer customer ratings and
reviews.
• Merchants offering customer reviews report a 28.8% increase in product views per
viewing session.
• Merchants offering customer reviews report a 35% higher conversion rate site wide.
• Merchants offering customer reviews report a 196% higher conversion rate on products
with 20+ reviews.
• Merchants offering customer reviews report a 49% higher conversion rate on top
consumer-rated products.
• Merchants offering customer reviews report a 21% higher shopping satisfaction score.
• Customers are 18% more likely to buy from a retailer that offers customer reviews.
• Merchants offering customer reviews report a 18-56% decrease in return rates.