6. @dougaled / @getviable
How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
7. @dougaled / @getviable
Ideation Techniques
Brainstorming (alone/together)
Brainwriting
ForceFit (intense peace)
Poetry
Borrowing
Logical level Up
Bizarro world
8. @dougaled / @getviable
Questions…
Do you know you are solving a problem?
Do you know whose problem you re solving?
Do you know what problem you’re solving?
How do you know?
Who have you talked to?
…Has your idea changed as a result?
9. @dougaled / @getviable
The journey of an idea
Minimum
Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
14. @dougaled / @getviable
7 Rules of an Idea
1. Simple ideas win
2. Simple original ideas win twice
3. Single revenue stream
4. Name your customer
5. Easy to explain
6. BIG market
7. Legitimate secret sauce
16. @dougaled / @getviable
Idea Articulation
I am developing
(a defined offering)
to help (a target audience)
to (solve a problem)
with (secret sauce) .
17. @dougaled / @getviable
Testing your idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are obsolete