2. Attracting Your Audience

3. 7 Steps to Social Sales Success
1. Define your brand.
2. Locate your audience.
3. Attract audience.
4. Captivate attention.
5. Bond with audience.
6. Convert into clients.
7. Engage continuously.

4. Your Audience

5. Your Stage is Your Network

6. What Attracting An
Audience Does for YOU
• Increases social proof
• Increases your reach
• Builds your popularity
• Spreads your brand message
• Gets you more leads
• Helps you make more sales
• Helps you make more money

7. Attention Economy

8. Noise vs. Signal

9. Step 3: Attract Your Audience
•Energy
• Leadership
• Authenticity
• Value
• Consistency
• Courtesy
• Shock
•Social Proof

10. Energy

11. Leadership
• Build Community
• Lead Tribe

12. Authenticity
• Be Yourself
• Be Open
• Share Positive Beats
• Mental Currency
• Boldness
• Come to Life

13. Value Content
• Educational
• Engaging
• Entertaining

14. Photos

15. Your Lure (Bait) is Your Content

16. Consistency
• Predictability
• Message
• Ritual
• Builds Trust

17. Courtesy
• Congruency
• Agreement
• Availability
• Accessibility
• Respect
• Responsiveness

18. Shock
• Shock Marketing
• Brocca’s Area
• Stand Out from Crowd

19. Be Different!!!

20. Social Proof
• Influence
• Herding Principal
• Tipping Point
• 100th Monkey
• Social Validation Theory