The document discusses problems with user experience and how companies often launch new products and applications without properly considering the user experience. It notes that the author used to work for a company and shares personal opinions, not those of any current or past employers. It also includes contact information for the author and photo credits.

1. What’s the problem with User
Experience?

2. I think you (already) know the answer.

3. Who am I?
Well, actually, was!

5. This document represents personal
opinions on the subject, and it is not
recommended or endorsed by the
Company I worked for.
This is not a representation of past,
present, or future strategy of my
past Company.
All the information and data in this
document are in the public domain.

6. Ok, back on track. What’s the problem
then?

12. So, what happens, usually?

13. Hey, Alessandro. I would
like to launch a new
mobile TV application.

18. How did it go?

20. Recipe for the perfect cake!

27. Contacts
“Alessandro Galetto”

29. Photo Credits
Slide 7 - http://www.flickr.com/photos/christopher-gozy
Slide 8 - http://www.flickr.com/photos/ostp
Slide 9 - http://www.flickr.com/photos/mmewuji
Slide 11 - http://www.flickr.com/photos/joschmaltz
Slide 14 - http://www.flickr.com/photos/pyxopotamus
Slide 22 - http://www.flickr.com/photos/spunter
Slide 23 - http://www.flickr.com/photos/chrism70
Slide 24 - http://www.flickr.com/photos/eszter
Slide 25 - http://www.flickr.com/photos/my_new_wintercoat
Slide 26 - http://www.flickr.com/photos/starfireduluth