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Webinar:
High-Tech R&D: Drowning in data but starving
for information
Dortmund, 9th of January 2013
Agenda

 Brief Company introduction

 Definitions

 Situation Today / Problem

 Requirements

 Converting the data and using the information

 Summary
CONFIDENTIAL                                      Slide 2
Process Relations GmbH
About Process Relations GmbH


Dortmund, 9th of January 2013
Process Relations’ Mission
…is to enable you to…
 Expedite your R&D with flexible Software solutions
    Next generation recipe and DoE management
    Virtual manufacturing data management
    Automated data collection from various sources
    Experimental data management, analysis and extraction

We deliver the easy to use, unique, world class Process
  Development Execution System (PDES)
  and consulting services.


CONFIDENTIAL                                              Slide 4
Process Relations GmbH
History and Key Milestones

2000                        2004                2008                   2010
Bosch                                          XperiDesk               Entering
Project                                        Launched                  new
                                                                       markets




                  2002              2007                    2009                   2011
                    CK             Process                   First                  First
                  Project          Relations               XperiDesk               Marque
                                   Founded                 Customers              Customer


   CONFIDENTIAL                                                                     Slide 5
   Process Relations GmbH
Definitions

Dortmund, 9th of January 2013
Definitions
 Data: symbols
  Data is raw. It simply exists and has no
  significance beyond its existence (in and
  of itself). It can exist in any form, usable
  or not. It does not have meaning of itself.
  In computer parlance, a spreadsheet
  generally starts out by holding data.

 Information: data that are processed to be useful; provides
  answers to "who", "what", "where", and "when" questions.
  Information is Data that has been given meaning by way of
  relational connection.

 Knowledge: application of Data and Information; answers "how"
  questions. Knowledge is the appropriate collection of information,
  such that it's intent is to be useful.

CONFIDENTIAL                                                                                       Slide 7
Process Relations GmbH   Following the DIKW model: http://www.systems-thinking.org/dikw/dikw.htm
High-Tech R&D – Yesterday



                              Decisions

                               Evaluation

                              Knowledge
                         Behavior (Interpretation)
                                                     Engineers
                  Dependencies / Patterns
                                                     work time
                               Relations               spent
                         Data and Parameters



CONFIDENTIAL                                                     Slide 8
Process Relations GmbH
Situation Today / Problem

Dortmund, 9th of January 2013
Some citations
 “Because most organizations seem to be
  drowning in data but starving for
  information, there is a growing need for
  enterprise manufacturing intelligence
  software”
  ARC Group
 “Nevertheless, several studies in the past
  five years point to significant ROI for
  improved access to information. ROI figures
  range from 38%to over 600%, depending on
  whether the new information or content
  management system is an incremental
  improvement over an existing one or is an
  entirely new system replacing previously
  manual processes.”
  IDC
CONFIDENTIAL                                    Slide 10
Process Relations GmbH
CONFIDENTIAL             Reused from: http://blog.mindjet.com/wp-content/uploads/2011/11/Drowing-   Slide 11
Process Relations GmbH                             in-Data-Infographic.jpg
The challenges

 25% development projects reach the market

 of those 66% fail their original expectations

 20% of projects take too long and miss their market
  window

 35% of companies experience runaway projects

 40% of R&D experiments are repeated
CONFIDENTIAL             Source: IDC “Accelerating Science-Led Innovation for   Slide 12
Process Relations GmbH
                                  Competitive Advantage” Feb. 2012
Few problems in information management?

 Excel files on file servers or desktops contain
  important data and are not sufficiently searchable

 Result files are distributed / duplicated in different
  versions on different systems

 Link between the data is not sufficiently visible
  (only in file system structure)

 Only one-dimensional sorting / searching criteria

CONFIDENTIAL                                           Slide 13
Process Relations GmbH
Typical development challenges
 “Once we had a result picture …”

 What was the exact context of that experiment? Which
  results were achieved, what images made?

 Which was the latest data set?

 XY left and his lab book was unreadable to anyone but
  him

 How long does it take your engineers to recover
  development data with context from 18 months ago?

CONFIDENTIAL                                          Slide 14
Process Relations GmbH
Cost increase in R&D efforts




CONFIDENTIAL                   Slide 15
Process Relations GmbH
What it boils down to:

 “Fact: 80 percent of the
  digitized information in
  a typical company is in
  the form of unstructured
  data such as
  documents, e-mail, and
  images. “1

 “Fact: The amount of unstructured content in a typical
  business grows by 50 percent every year. “1


CONFIDENTIAL             1: Oracle: Information Management – Get control of your Information   Slide 16
Process Relations GmbH                   Picture is property of: www.yakidoo.com
Current Situation and
Requirements
Dortmund, 9th of January 2013
Current situation

 Distributed, untraceable and
  undiscoverable R&D results
 Limited formalized data available
  that is not interlinked
 Sometimes usage of old or
  retired data
 Incomplete documentation
 Lack of access to results and timeline of former projects
 Access and transfer protection difficult
 Unmanaged data  ↑risk + ↑costs of projects
„Great           ideas get lost in the sea of incomplete documentation“
(W. Wong – Editor Electronic Design Journal)
CONFIDENTIAL                                                         Slide 18
Process Relations GmbH
Semiconductor R&D spending




   45.000.000.000,00 US$ / year
                         (in 2007)




CONFIDENTIAL                         Slide 19
Process Relations GmbH
Wasted for manual data management & search




4.500.000.000,00 US$ / year



CONFIDENTIAL                                 Slide 20
Process Relations GmbH
Meet Mr. Lumberjack …
 Lumberjack is feverishly trying to
  fell a tree

 Using a dull saw

 Therefore going no where

 Bystander points out the facts

 Reply: too busy sawing to
  sharpen my saw


CONFIDENTIAL                           Slide 21
Process Relations GmbH
Requirements

 Repository of former and current R&D and
  manufacturing data / information / knowledge
 Full audit trail for all changes & complete history
 Possibilities to manage the lifecycle of every item
 Easy access and multi-dimensional retrieval possibilities
 Low effort documentation approach to relieve engineers
  from tedious tasks
 Access protection on per-item level
 Defined way to document R&D work

       Centralized, platform independent, structured and
      comprehensive data repository for structured &
      unstructured data
CONFIDENTIAL                                                Slide 22
Process Relations GmbH
Converting the data and using
the information
Dortmund, 9th of January 2013
Comprehensive Capturing of Developed IP
 All data is absorbed in the centralized
  database (enterprise information platform)
    Nothing is forgotten; history is kept in
      versions  compliance fullfillment
    Everything is available to anybody with
      authorized access (blackboxing possible)

 All information is searchable
    Instantaneous, formalized results
    Only relevant data retrieved
    Extensive relationships maintained
      between the stored data  full context



CONFIDENTIAL                                                Slide 24
Process Relations GmbH
– Covering the Complete Development Cycle




CONFIDENTIAL                                                   Slide 25
Process Relations GmbH
– Covering the Complete Development Cycle




CONFIDENTIAL                                                   Slide 26
Process Relations GmbH
– Filling with experimental data




CONFIDENTIAL                                                Slide 27
Process Relations GmbH
– Management of Experiment information




CONFIDENTIAL                                                  Slide 28
Process Relations GmbH
– Management of Experiment information




CONFIDENTIAL                                                  Slide 29
Process Relations GmbH
– Management of file data




CONFIDENTIAL                                         Slide 30
Process Relations GmbH
– versatile searching capabilities




CONFIDENTIAL                                                  Slide 31
Process Relations GmbH
– versatile searching capabilities




CONFIDENTIAL                                                  Slide 32
Process Relations GmbH
– Export tables to JMP, Excel, …




CONFIDENTIAL                                                Slide 33
Process Relations GmbH
– and analyze in JMP, Excel, …




CONFIDENTIAL                                              Slide 34
Process Relations GmbH
Summary

Dortmund, 9th of January 2013
Time and Cost Savings
 Reduction in the development cycle time by
    enabling the use of simulation by every process engineers
      reducing the development WIP

 Reduction in the number of learning cycles by
    Avoiding re-learning
    Reducing the number of “failed” experiments
    Improving knowledge extraction efficiency from the
     experimental data
    Increasing predictability of cycle time by time-lined history
    Seamless, compliant documentation through full audit trail

 Creation of process engineer knowledge rather than
  management of data
CONFIDENTIAL                                                         Slide 36
Process Relations GmbH
Process Development – Yesterday



                              Decisions

                               Evaluation

                              Knowledge
                         Behavior (Interpretation)
                                                     Engineers
                  Dependencies / Patterns
                                                     work time
                               Relations               spent
                         Data and Parameters



CONFIDENTIAL                                                     Slide 37
Process Relations GmbH
Process Development – Today


                                                     Engineers
                              Decisions              work time
                                                       spent
                               Evaluation

                              Knowledge
                         Behavior (Interpretation)

                  Dependencies / Patterns
                               Relations

                         Data and Parameters



CONFIDENTIAL                                                     Slide 38
Process Relations GmbH
What means converting data into information?
 It means
     Comprehensively collected
     Collaboratively collected
     Formalized data
     Infrastructure knows about the physical quantities of values
     Easy selectively sharable data

 Information is even better than better data

 Multidimensional access and search

 Graphical assessment and navigation possibilities

 Applying the principles in process development means
    Risks ↓, WIP ↓, Costs ↓, Efficiency ↑, Moral ↑
CONFIDENTIAL                                                         Slide 39
Process Relations GmbH
Information Governance principles


Process Relations GmbH                  applied to
Emil-Figge-Straße 76-80

44227 Dortmund, Germany

                                   Process Development
T: +49 231-9742-5970

F: +49 231-9742-5972

info@process-relations.com


www.process-relations.com

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High-Tech R&D -- Drowning in data but starving for information

  • 1. Webinar: High-Tech R&D: Drowning in data but starving for information Dortmund, 9th of January 2013
  • 2. Agenda  Brief Company introduction  Definitions  Situation Today / Problem  Requirements  Converting the data and using the information  Summary CONFIDENTIAL Slide 2 Process Relations GmbH
  • 3. About Process Relations GmbH Dortmund, 9th of January 2013
  • 4. Process Relations’ Mission …is to enable you to…  Expedite your R&D with flexible Software solutions  Next generation recipe and DoE management  Virtual manufacturing data management  Automated data collection from various sources  Experimental data management, analysis and extraction We deliver the easy to use, unique, world class Process Development Execution System (PDES) and consulting services. CONFIDENTIAL Slide 4 Process Relations GmbH
  • 5. History and Key Milestones 2000 2004 2008 2010 Bosch XperiDesk Entering Project Launched new markets 2002 2007 2009 2011 CK Process First First Project Relations XperiDesk Marque Founded Customers Customer CONFIDENTIAL Slide 5 Process Relations GmbH
  • 7. Definitions  Data: symbols Data is raw. It simply exists and has no significance beyond its existence (in and of itself). It can exist in any form, usable or not. It does not have meaning of itself. In computer parlance, a spreadsheet generally starts out by holding data.  Information: data that are processed to be useful; provides answers to "who", "what", "where", and "when" questions. Information is Data that has been given meaning by way of relational connection.  Knowledge: application of Data and Information; answers "how" questions. Knowledge is the appropriate collection of information, such that it's intent is to be useful. CONFIDENTIAL Slide 7 Process Relations GmbH Following the DIKW model: http://www.systems-thinking.org/dikw/dikw.htm
  • 8. High-Tech R&D – Yesterday Decisions Evaluation Knowledge Behavior (Interpretation) Engineers Dependencies / Patterns work time Relations spent Data and Parameters CONFIDENTIAL Slide 8 Process Relations GmbH
  • 9. Situation Today / Problem Dortmund, 9th of January 2013
  • 10. Some citations  “Because most organizations seem to be drowning in data but starving for information, there is a growing need for enterprise manufacturing intelligence software” ARC Group  “Nevertheless, several studies in the past five years point to significant ROI for improved access to information. ROI figures range from 38%to over 600%, depending on whether the new information or content management system is an incremental improvement over an existing one or is an entirely new system replacing previously manual processes.” IDC CONFIDENTIAL Slide 10 Process Relations GmbH
  • 11. CONFIDENTIAL Reused from: http://blog.mindjet.com/wp-content/uploads/2011/11/Drowing- Slide 11 Process Relations GmbH in-Data-Infographic.jpg
  • 12. The challenges  25% development projects reach the market  of those 66% fail their original expectations  20% of projects take too long and miss their market window  35% of companies experience runaway projects  40% of R&D experiments are repeated CONFIDENTIAL Source: IDC “Accelerating Science-Led Innovation for Slide 12 Process Relations GmbH Competitive Advantage” Feb. 2012
  • 13. Few problems in information management?  Excel files on file servers or desktops contain important data and are not sufficiently searchable  Result files are distributed / duplicated in different versions on different systems  Link between the data is not sufficiently visible (only in file system structure)  Only one-dimensional sorting / searching criteria CONFIDENTIAL Slide 13 Process Relations GmbH
  • 14. Typical development challenges  “Once we had a result picture …”  What was the exact context of that experiment? Which results were achieved, what images made?  Which was the latest data set?  XY left and his lab book was unreadable to anyone but him  How long does it take your engineers to recover development data with context from 18 months ago? CONFIDENTIAL Slide 14 Process Relations GmbH
  • 15. Cost increase in R&D efforts CONFIDENTIAL Slide 15 Process Relations GmbH
  • 16. What it boils down to:  “Fact: 80 percent of the digitized information in a typical company is in the form of unstructured data such as documents, e-mail, and images. “1  “Fact: The amount of unstructured content in a typical business grows by 50 percent every year. “1 CONFIDENTIAL 1: Oracle: Information Management – Get control of your Information Slide 16 Process Relations GmbH Picture is property of: www.yakidoo.com
  • 18. Current situation  Distributed, untraceable and undiscoverable R&D results  Limited formalized data available that is not interlinked  Sometimes usage of old or retired data  Incomplete documentation  Lack of access to results and timeline of former projects  Access and transfer protection difficult  Unmanaged data  ↑risk + ↑costs of projects „Great ideas get lost in the sea of incomplete documentation“ (W. Wong – Editor Electronic Design Journal) CONFIDENTIAL Slide 18 Process Relations GmbH
  • 19. Semiconductor R&D spending 45.000.000.000,00 US$ / year (in 2007) CONFIDENTIAL Slide 19 Process Relations GmbH
  • 20. Wasted for manual data management & search 4.500.000.000,00 US$ / year CONFIDENTIAL Slide 20 Process Relations GmbH
  • 21. Meet Mr. Lumberjack …  Lumberjack is feverishly trying to fell a tree  Using a dull saw  Therefore going no where  Bystander points out the facts  Reply: too busy sawing to sharpen my saw CONFIDENTIAL Slide 21 Process Relations GmbH
  • 22. Requirements  Repository of former and current R&D and manufacturing data / information / knowledge  Full audit trail for all changes & complete history  Possibilities to manage the lifecycle of every item  Easy access and multi-dimensional retrieval possibilities  Low effort documentation approach to relieve engineers from tedious tasks  Access protection on per-item level  Defined way to document R&D work  Centralized, platform independent, structured and comprehensive data repository for structured & unstructured data CONFIDENTIAL Slide 22 Process Relations GmbH
  • 23. Converting the data and using the information Dortmund, 9th of January 2013
  • 24. Comprehensive Capturing of Developed IP  All data is absorbed in the centralized database (enterprise information platform)  Nothing is forgotten; history is kept in versions  compliance fullfillment  Everything is available to anybody with authorized access (blackboxing possible)  All information is searchable  Instantaneous, formalized results  Only relevant data retrieved  Extensive relationships maintained between the stored data  full context CONFIDENTIAL Slide 24 Process Relations GmbH
  • 25. – Covering the Complete Development Cycle CONFIDENTIAL Slide 25 Process Relations GmbH
  • 26. – Covering the Complete Development Cycle CONFIDENTIAL Slide 26 Process Relations GmbH
  • 27. – Filling with experimental data CONFIDENTIAL Slide 27 Process Relations GmbH
  • 28. – Management of Experiment information CONFIDENTIAL Slide 28 Process Relations GmbH
  • 29. – Management of Experiment information CONFIDENTIAL Slide 29 Process Relations GmbH
  • 30. – Management of file data CONFIDENTIAL Slide 30 Process Relations GmbH
  • 31. – versatile searching capabilities CONFIDENTIAL Slide 31 Process Relations GmbH
  • 32. – versatile searching capabilities CONFIDENTIAL Slide 32 Process Relations GmbH
  • 33. – Export tables to JMP, Excel, … CONFIDENTIAL Slide 33 Process Relations GmbH
  • 34. – and analyze in JMP, Excel, … CONFIDENTIAL Slide 34 Process Relations GmbH
  • 35. Summary Dortmund, 9th of January 2013
  • 36. Time and Cost Savings  Reduction in the development cycle time by  enabling the use of simulation by every process engineers  reducing the development WIP  Reduction in the number of learning cycles by  Avoiding re-learning  Reducing the number of “failed” experiments  Improving knowledge extraction efficiency from the experimental data  Increasing predictability of cycle time by time-lined history  Seamless, compliant documentation through full audit trail  Creation of process engineer knowledge rather than management of data CONFIDENTIAL Slide 36 Process Relations GmbH
  • 37. Process Development – Yesterday Decisions Evaluation Knowledge Behavior (Interpretation) Engineers Dependencies / Patterns work time Relations spent Data and Parameters CONFIDENTIAL Slide 37 Process Relations GmbH
  • 38. Process Development – Today Engineers Decisions work time spent Evaluation Knowledge Behavior (Interpretation) Dependencies / Patterns Relations Data and Parameters CONFIDENTIAL Slide 38 Process Relations GmbH
  • 39. What means converting data into information?  It means  Comprehensively collected  Collaboratively collected  Formalized data  Infrastructure knows about the physical quantities of values  Easy selectively sharable data  Information is even better than better data  Multidimensional access and search  Graphical assessment and navigation possibilities  Applying the principles in process development means  Risks ↓, WIP ↓, Costs ↓, Efficiency ↑, Moral ↑ CONFIDENTIAL Slide 39 Process Relations GmbH
  • 40. Information Governance principles Process Relations GmbH applied to Emil-Figge-Straße 76-80 44227 Dortmund, Germany Process Development T: +49 231-9742-5970 F: +49 231-9742-5972 info@process-relations.com www.process-relations.com