The document provides an overview of Israeli agriculture and business. It discusses changes in global agriculture including increased demand, climate change impacts, and land and water pressures. Israel has developed highly productive agriculture using technology and innovation to address its limited resources. Key sectors of the Israeli economy are highlighted including high-tech, water treatment, irrigation, and agriculture. Statistics on GDP, exports, and the impact of the 2008 recession are also summarized. Potential areas of collaboration between Indian and Israeli agribusiness are discussed.

1. The Israeli Business story
A story of entrepreneurship
Shafrir Godel
September 7th, 2012
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2. Introduction
This meeting is about understanding and
collaborating with Israeli agro-business sector. it
is based on my personal experiences and some
bibliography and reading.
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3. Our agenda for today
• Shafrir Godel? Agriquality?
• Changes in agricultures world
• Israel – short introduction
• Israel agriculture figures and numbers
• India & Israel - trade statistic
• Indian potential for collaboration with Israeli
companies
• Open discussion questions and answers

4. Changes in word agriculture map
Dramatic changes in world agriculture During last decade
• Rapid economic grows in the part of the world
counties alongside with a sharp increase in
standard of leaving and consumption, India and
china – 1/3 of the world’s population
• Sevier climate changes as result of global
worming harm many traditional agricultural
regions.
• Use of agriculture production means for bio-fuel
production.
• Development of populated city areas into
agricultural lands.

5. … as a results of the changes
• Significant drop in agricultural commodities
reserves around the globe.
• Prices has gone up.
• Increasing pressure on water and land
resources.
• Increasing usage of technologies and
chemicals.

6. The need to feed
Mainly Increasing productivities of existing land
and water resources but also developing of new
lands for agriculture.
The world is experiencing now what Israel is
experiencing for long time; the need to feed its
population from a limited water and land
resources and under home land security
restrictions.
Israel has a lot to offer to the global efforts.

7. Israel – generally speaking
• The state of Israel was established in 1948 after WW2
following earlier UN declaration of dividing Israel into
two states.
• Population - 7,881,000.
• largest city: Jerusalem.
• Israel borders with 4 countries: Lebanon, Syria, Jordan
and Egypt.
• Population composes 76% Jews , 17% Muslims, 7%
other minorities.
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9. Israel – generally speaking
• Israel has the largest number of Startup
companies in proportion to the population, in
comparison to any other country in the world.
• 450 different foreign media organizations work in
Israel.
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10. Numbers & Figures
• Israel owns many international trade agreements
with several countries, including the EU and in
advanced process for making one with India.
• GDP- $201.0 Billion (2010 est.)
• Number of startups by 2009 is 3,850 with over
70,000 employed
• 63% of the GNP involves international trading – a
world record
• Global financial crisis 2008 - Israel survived the crisis
better than other countries in the world economy.
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11. Israel and the 2008 World Financial
Crisis
2008 2009
OECD Eurozone Israel OECD Eurozone Israel
Growth Rate 0.6% 0.5% 4% -3.5% -4% 0.7%
Unemployment Rate 5.9% 7.5% 6.1% 8.2% 9.4% 7.6%
Rate of Inflation 3.6% 3.3% 3.8% 0.5% 0.2% 3.9%
The Current Account as a
-1.6% 0.8% 0.7% -0.9% -0.6% 3.7%
percentage of GDP
Public expenditure value in
41.4% 46.9% 42.7% 44.8% 50.7% 42.7%
the growth rate
Public debt as a percentage
78.4% 73.2% 76.8% 90% 81.8% 79.4%
of the growth rate

12. Leading economical sectors in Israel
Hi-tech Army Water Agriculture
R&D centers: Army, Water Agriculture
Microsoft, IBM, homeland treatments and
Intel, Motorola, security (Elbit, distribution,
CISCO, ECI, Digital, IAI), security irrigation
Dell, AMD, Google,
EMC2, NDS, Jive
Software
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13. What is common
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14. Disk on Key
• In April 1999 a patent was filed by the Israeli
company “M-Systems” under the name “Disk on
Key”.
• IBM was the first to market the “Disk on Key” on
December 2000 with a storage capacity of 8MB.
• Around the world, this technology is commonly
known as USB Flash Driver
• Mobile, compact, easy to use, rewritable.
• Replaced the floppy-disks and CD-ROMs
• In 2006 M-systems was emerged with Sundisk

15. Wastewater Treatment
• Water shortage, contamination of water
resources and intensive irrigation in agriculture
are the main reasons for putting wastewater
treatment and reuse of woter high on Israel’s list
of national priorities.
• In 2009, 388 MCM of effluents were produced in
Israel.
• Nowadays, over 85% of the sewage water in
Israel are destined for agriculture. Spain is next in
line and recycling 20% of the water amount.

16. Drip Irrigation
• Netafim, founded in 1965 pioneered the idea of drip irrigation, a process
that virtually eliminates water waste in agricultural irrigation and became
an innovative idea to the world.
• The most economic way to use water.
• Today, Netafim is a global company. It owns 13 factories located at 11
countries, over 30 Subsidiaries and representatives in about 110 countries
around the world.
• As a result of Netafim’s breakthrough , a few major irrigation companies
joined the market:
– Naan Dan merged with the Indian Jain irrigation systems in 2007 and
now spread around the world in over 100 countries.
– Metzerplas
– Plastro Gevet – purchased by John Deere in 2007
– And others…

17. Iron Dome
• The Iron Dome was developed by the Israeli
company- Rafael.
• The system identifies with a special radar,
short-range rocket transmitted within the
distance of 4-70 kilometers, intercept and
destroy it.
• By April 2012 it has intercepted 93 rockets
launched towards Israel.

28. Agri is our culture
• During last 50 years, the agriculture production
has risen 10 time fold and at the same time
reducing the use of water and the need for labor.
• Using advanced technology, Israeli growers holds
some productivity world records (diary farms,
cotton, olives and more)
• The agro industries in Israel are export oriented
and willing to share the their knowledge abroad.
• Many of the Israeli origin firms are now global
companies owned by new owners.

56. “It is not because we are
smarter. It is because we
need it more” Nathan Barak,
Netafim.
“…they know everything… I only
teach to doubt their traditional
methods and change their
habits”. Israeli Agro projects’ manager, talking
about his customers abroad.
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57. Israel and India – The Resemblance
• Both countries are open and free democracies
that embrace modernity and progress whilst
preserving their ancient heritage and history
• Both countries also face a large number of
threats and difficulties ranging from the
scourge of terrorism to water and energy
scarcity.
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58. Import and Export
Main sections of Israeli export Main sections of Indian
to India export to Israel
raw diamonds polished
5% and precious diamonds and
8% stones 5% 16% precious stones
chemical chemical
products products
15%
machinery 6% transport
53% equipment
59%
14%
19% optical, medical & textiles & textile
other equipment articles
other other
Total Israeli export to India - $2.97 billion Total Indian export to Israel - $2.1 billion
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59. Israel and India – The Ties
• This year, 2012, Israel and India have celebrated
20 years of diplomatic relations.
• By 2011, the annual civilian trade between the
two countries had expanded to surpass $5 billion.
• A treaty containing three-year work plan for
cooperation in the field of agriculture was signed.
• In the last few years, Israel has emerged as the
second largest defence supplier to India after
Russia, and following the 2008 Mumbai attacks,
Israel has become a major player in the
homeland security arena too.
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60. ?Where to begin
• Agriquality-
– www.agriquality.net
– office@agriquality.net
– 972-8-6901690
– Shafrir godel
• Mr. Elad Goz- Delhi elad.goz@moital.gov.i
• Mr. Mouneer Agbariya - Economic Counselor
delhi@israeltrade.gov.il
• Elad Gafni- Mumbai mumbai@israeltrade.gov.il
• Indian embassy to Israel
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61. Readings and bibliography
• Senor, Dan and Soul Singer START-UP NATION, The Story of Israel’s Economic Miracle. USA 2009.
• Carrison, Dan. Business Under Fire. New York: Amacom, 2005.
• Preiss, Kenneth, Steven L. Goldman, and Roger N. Nagel. Cooperate to Compete: Building Agile Business Relationships. New York: VNR,
1996.
• Israel Ministry of Finance- www.financeisrael.mof.gov.il/
• Israel Ministry of Industry, Trade and Labor - www.moital.gov.il
• Central Bureau of Statistics- www.cbs.gov.il
• Israel ministry of Foreign affairs- www.mfa.gov.il
• The Knesset- www.knesset.gov.il
• Bank of Israel - www.bankisrael.gov.il
• Ministry of environmental protection- www.sviva.gov.il
• Embassy Of Israel In India- http://embassies.gov.il/delhi
• Ministry of industry- Israel's Investment Promotion Center- http://www.investinisrael.gov.il
• Israel water authority - http://water.gov.il/hebrew/Pages/home.aspx
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62. Thanks
www.agriquality.net