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Present simple and
    continuous
Present simple
• Form: He/she/it works. I work. They work
        He doesn’t work. They don’t work.
        Does he work? Do they work?

 Use: we use the present simple tense to:

 -give information about permanent activities
(Valentino makes luxury chocolates.)
describe a state that doesn’t change:
  (He looks like his father.)
  -talk about routine activities, repeated
  actions or habits:
  (I often travel abroad on business.)
  -some verbs are always used in the present
  simple (not with –ing):
  What do you mean? I remember her name.
Present continuous
• Form: I am going. He/she/it is going. They
  are going.
         I am not going. Am I going?

  Use: We use the present continuous to:
-describe activities in progress at the
  moment of speaking
(She is talking to him on the phone right
  now.)
-describe temporary situations:
   (The delegation is staying at the Hilton
   until Friday.)
 - refer to future arrangements:
   (He is starting a new job next week.)
  - describe changing situation:
   (We are developing a new marketing
   strategy.)
Complete these sentences with either the
  present simple or the present continuous
• We normally _______ (hold) ous sales
  conference in Spain, but this year we
  _______ (hold) it in Poland.
• Although we ________ (use) our own sales
  representative at the moment, we
  generally _________ (use) agents in
  Japan.
• It normally _______ (take) us two years
  to develop a new product.
• We don’t often ______ (raise) our prices
  more than 5%, but this time we
  __________ (raise) them 10%.
• Usually our Sales Director _________
  (deal) with important customers.
• We usually ________ (recruit) from
  within the company, but this time we
  _________ (advertise) externally.
• We _______ (rent) offices until our
  new headquarters are ready.
• The company ________ (want) to
  achieve record sales this year.
Present perfect simple
    and continuous
Present perfect - simple
• Form : I/you/we/they have worked
•        he/she/it has worked
•        I/you/he/she/it/we/they
          haven’t worked
•         Have I/ you/ we/ they
          worked? Has he/she/it
          worked?
Uses
• Talk about actions that continue
  from the past to the present
  We have been in this business for over 50
   years. (we are still in business)
  Talk about past events that have an
   impact in the present
   Recently profits have fallen sharply
   because of strong competition.
• Talk about life experiences
  – He’s worked in a number of different
    firms.
  – She’s never had to lead a team before.
    (in her life up to now)
Present perfect
         continuous
• Form : have/has + been + -ing
  – She’s been studying for three years.
  – They haven’t been working here long.
  – How long have they been living here?
Use
• An activity that began in the past and is
  continuing now.
  – I’ve been studying English for three years?
  – Sometimes there is no difference between
    the simple and the continuous. The
    continuous can express a temporary activity,
    while the simple expresses a permanent
    state.
• A past activity that has caused a
  present result
  – I’ve been working all day. (I’m tired now)
Present perfect simple
     or continuous?
• The simple expresses a complited
  action ( I’ve painted the kitchen, and
  now I’m doing the bathroom.)
• The continuous expresses an activity
  over a period of time ( I’ve got paint
  in my hair because I’ve been
  decorating)
• Some verbs have the idea of a long
  time, for example, wait, work, play,
  try, learn, rain. These verbs are
  often found in the continuous.
  – I’ve cut my finger.(one short action)
  – I’ve been cutting firewood.(perhaps over
    several hours)
• Some verbs don’t have the idea of a
  long time, for example, find, start,
  buy, die, lose, break, stop. Those
  verbs are more usually found in the
  simple.
  – I’ve got lost my passport.
Complete the sentences with the
  correct verb form, Present Perfect
        Simple or Continuous :
• I ______ ( wait ) for you for ages! Where
  have you been?
• I ______ ( break ) a glass. I’m awfully
  sorry.
• Wow! Ou _____ ( make ) dinner! Let’s eat
  now.
• She ______ ( sleep ) downstairs because
  she has broken her leg.
• We ______ ( look ) for a hotel for
  two hours!
• I’m exhausted! I ______ ( work ) all
  day, and I _____ ( not finish ) yet.
Company vocabulary
•   Subsidiary         • The money a company
•   Profit               makes after taking away
                         its costs
•   Turnover
•   Head office        • A company which is more
                         than 50% owned by a
•   Workforce            parent company
                       • The amount of money a
                         company receives from
                         sales
                       • The employees
                       • The main building of a
                         large organisation
vocabulary
• Market share     • The cost of a
• Share price        company’s shares
                   • The percentages of
                     sales a company has in
                     a particular market
quiz
• if you don’t like it, you can _____ it and
  we’ll give you your money back
• one of the problems of online sales:_____
  when the customer is not at home
• a building for storing goods______
• another word for buy, or sth that’s bought
• a reduction often expressed as percentage
  of the original price _______
• we must _____ our customers the best
  products and services
• a buyer buys and a seller ______
• if you don’t like it, you can _____ it for
  sth else of the same value
• sth you think is cheap in relation to its real
  value _____
• when you send the goods, you ship or
  ______ them
• money given back to a customer who has
  returned goods _____
• we don’t have any at the moment; we’re out
  of _____
General Approach
      to great ideas
• An idea is a form (such as a thought)
  formed by consciousness (including mind)
  through the process of ideation.
• In a popular sense, an idea arises in a
  reflex, spontaneous manner, even without
  thinking or serious reflection , for
  example, when we talk about the idea of a
  person or a place
No one way is going to work best for all ideas,
 but here's a general scheme to frame your
                  efforts:
•   Look at your idea. Observe it from
    different perspectives and angles.
•   Take your idea apart. Use different
    approaches. Try looking at each part as a
    separate idea.
•   Add to/remove from your idea.
    Your idea should be complete, but
    not overdone
•   Modify/Substitute parts. Find out
    which works best.
•   Put the parts together. Use
    different designs and orderings.
•   Combine ideas together. In
    different ways.
• Use your idea. Adapt it for a special
  purpose. Maybe some new ideas will
  occur to you

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Present simple-and-continuous

  • 1. Present simple and continuous
  • 2. Present simple • Form: He/she/it works. I work. They work He doesn’t work. They don’t work. Does he work? Do they work? Use: we use the present simple tense to: -give information about permanent activities (Valentino makes luxury chocolates.)
  • 3. describe a state that doesn’t change: (He looks like his father.) -talk about routine activities, repeated actions or habits: (I often travel abroad on business.) -some verbs are always used in the present simple (not with –ing): What do you mean? I remember her name.
  • 4. Present continuous • Form: I am going. He/she/it is going. They are going. I am not going. Am I going? Use: We use the present continuous to: -describe activities in progress at the moment of speaking (She is talking to him on the phone right now.)
  • 5. -describe temporary situations: (The delegation is staying at the Hilton until Friday.) - refer to future arrangements: (He is starting a new job next week.) - describe changing situation: (We are developing a new marketing strategy.)
  • 6. Complete these sentences with either the present simple or the present continuous • We normally _______ (hold) ous sales conference in Spain, but this year we _______ (hold) it in Poland. • Although we ________ (use) our own sales representative at the moment, we generally _________ (use) agents in Japan. • It normally _______ (take) us two years to develop a new product.
  • 7. • We don’t often ______ (raise) our prices more than 5%, but this time we __________ (raise) them 10%. • Usually our Sales Director _________ (deal) with important customers. • We usually ________ (recruit) from within the company, but this time we _________ (advertise) externally.
  • 8. • We _______ (rent) offices until our new headquarters are ready. • The company ________ (want) to achieve record sales this year.
  • 9. Present perfect simple and continuous
  • 10. Present perfect - simple • Form : I/you/we/they have worked • he/she/it has worked • I/you/he/she/it/we/they haven’t worked • Have I/ you/ we/ they worked? Has he/she/it worked?
  • 11. Uses • Talk about actions that continue from the past to the present We have been in this business for over 50 years. (we are still in business) Talk about past events that have an impact in the present Recently profits have fallen sharply because of strong competition.
  • 12. • Talk about life experiences – He’s worked in a number of different firms. – She’s never had to lead a team before. (in her life up to now)
  • 13. Present perfect continuous • Form : have/has + been + -ing – She’s been studying for three years. – They haven’t been working here long. – How long have they been living here?
  • 14. Use • An activity that began in the past and is continuing now. – I’ve been studying English for three years? – Sometimes there is no difference between the simple and the continuous. The continuous can express a temporary activity, while the simple expresses a permanent state.
  • 15. • A past activity that has caused a present result – I’ve been working all day. (I’m tired now)
  • 16. Present perfect simple or continuous? • The simple expresses a complited action ( I’ve painted the kitchen, and now I’m doing the bathroom.) • The continuous expresses an activity over a period of time ( I’ve got paint in my hair because I’ve been decorating)
  • 17. • Some verbs have the idea of a long time, for example, wait, work, play, try, learn, rain. These verbs are often found in the continuous. – I’ve cut my finger.(one short action) – I’ve been cutting firewood.(perhaps over several hours)
  • 18. • Some verbs don’t have the idea of a long time, for example, find, start, buy, die, lose, break, stop. Those verbs are more usually found in the simple. – I’ve got lost my passport.
  • 19. Complete the sentences with the correct verb form, Present Perfect Simple or Continuous : • I ______ ( wait ) for you for ages! Where have you been? • I ______ ( break ) a glass. I’m awfully sorry. • Wow! Ou _____ ( make ) dinner! Let’s eat now. • She ______ ( sleep ) downstairs because she has broken her leg.
  • 20. • We ______ ( look ) for a hotel for two hours! • I’m exhausted! I ______ ( work ) all day, and I _____ ( not finish ) yet.
  • 21. Company vocabulary • Subsidiary • The money a company • Profit makes after taking away its costs • Turnover • Head office • A company which is more than 50% owned by a • Workforce parent company • The amount of money a company receives from sales • The employees • The main building of a large organisation
  • 22. vocabulary • Market share • The cost of a • Share price company’s shares • The percentages of sales a company has in a particular market
  • 23. quiz • if you don’t like it, you can _____ it and we’ll give you your money back • one of the problems of online sales:_____ when the customer is not at home • a building for storing goods______ • another word for buy, or sth that’s bought
  • 24. • a reduction often expressed as percentage of the original price _______ • we must _____ our customers the best products and services • a buyer buys and a seller ______ • if you don’t like it, you can _____ it for sth else of the same value
  • 25. • sth you think is cheap in relation to its real value _____ • when you send the goods, you ship or ______ them • money given back to a customer who has returned goods _____ • we don’t have any at the moment; we’re out of _____
  • 26. General Approach to great ideas • An idea is a form (such as a thought) formed by consciousness (including mind) through the process of ideation. • In a popular sense, an idea arises in a reflex, spontaneous manner, even without thinking or serious reflection , for example, when we talk about the idea of a person or a place
  • 27. No one way is going to work best for all ideas, but here's a general scheme to frame your efforts: • Look at your idea. Observe it from different perspectives and angles. • Take your idea apart. Use different approaches. Try looking at each part as a separate idea. • Add to/remove from your idea. Your idea should be complete, but not overdone
  • 28. Modify/Substitute parts. Find out which works best. • Put the parts together. Use different designs and orderings. • Combine ideas together. In different ways.
  • 29. • Use your idea. Adapt it for a special purpose. Maybe some new ideas will occur to you