Here's the ppt I gave at the November 2009 IABC St. Louis luncheon. I shared some ideas and best practices from how we're engaging in social media at Siemens PLM Software.
48. If you could Twitterview (Twitter interview) someone no longer living, who would it be? And what would you ask them?
49. If your table started a LinkedIn Group, what would you call it?
50. What is the most common question you have regarding social media?
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52. 50% increase paid search clickthroughs if a person is first exposed to a company/brand in social media (source: sales engine international webinar)Image via @Converseon Next Step: Social Search – Google, Bing, Twitter lists
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55. Obj: Develop an internal education program to encourage engagement.
71. Objective: Influencer relations The Hype IS Right: Synchronous Technology is a CAD BreakthroughThe hype is right; Siemens has a hit on its hands, one its competition will be FUD’ing and following as fast as they can…. Dassault and Autodesk truly are at a competitive disadvantage with this announcement I have not seen anything as exciting and innovative as Siemens’ synchronous technology since the introduction of parametric modeling in the late 80's.,,Siemens’ competitors will be scrambling for years to catch-up. Siemens PLM Software released a bomb on the CAD world about a new modeling paradigm. There looks to be a lot of promise to this new technology, and I have high hopes for it. Customer Blogger Siemens announcement yesterday no doubt shook some foundations around the CAD Industry…Is it an important feature set that should be looked at by all CAD companies? YES. Customer of Competitor Blogger
72. P O S T Framework: Forrester 4-Step Social Media Strategy PeopleAssess your customers’ social activities (survey)& your team’s social activities Objectives Decide what you want to accomplish Listening, Talking, Energizing, Supporting, Embracing StrategyPlan for how relationships with customers will change TechnologyDecide which social technologies to use
73. Publish a blog, web pages Upload created video, music Write & post articles Creators Post ratings/reviews Comment on blogs Contribute to online forums, wikis Critics Use RSS feeds Add “tags”, “Vote” for websites Collectors Social Networks Joiners Read blogs, watch video Listen to podcasts Read online forums, ratings/reviews Spectators Inactives None of the above Framework: Forrester Social Technographics Online US Engineers Siemens PLM 13.9% 10.8% 14 % 15.7% 11.5% 27 % 11.3% 8.2% 7 % 21.7% 11.8% 29 % 43.2% 42.4% 50 % 49.2% 53.7% 24 %
75. Framework: Social Media Roadmap Survey target audience (Baseline course, guidelines) (customers, influencers) Consider blogging if there is enough conversation & other blogs to interact with; conversation may be best in other networks like LinkedIn Conv. Mining, alerts (editorial calendar) (blog internally 3 months)
76. Listen, Engage, Energize Siemens PLM Volume by Voices April – Sept 09 Q3 Q4 Non-Siemens PLM participation up to 67% in Q4 Mean Volume: Siemens EGM Mean Volume: Other Voices Total Siemens Conversation Siemens EGM Share Other Voices Share
77. Framework: Managing Social Media PR of Social Media (2.5%) Event Blogging (5%) [PLATFORMS] Back Office - - - Front Office [CONTENT] Training/Advising (25%) Social Media Research (10%)
96. Resource: Forrester Forrester Groundswell Award Winners Laura Ramos B2B Marketers Blog Listen to what customers talk about Ex:CDW teamed with Communispace Talk with your customers (not at them): turn online activity and content into rich conversations. Ex: Eloqua’s Conversation Energize your best customers to talk about you:Ex: Sonic Foundry boosted Unleash 2009 Help your customers support each other. transformation of support forums. Ex: EDR's commonground — a community for environ professionals Encourage your customers spread success. customers help others adopt a product or service. Ex: ComplianceOnline, generating 30% of MetricStream’s leads Embrace customer ideas and suggestions.Ex: Archer Technologies 1529 ideas, new mobile products.