Starbucks PepsiCo Partnership Proposition Canvas
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The partnership underlying the joint venture between Starbucks and PepsiCo. Displayed using the business model canvas. Post on this case can be found here: wp.me/p1GXjP-bX
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Starbucks PepsiCo Partnership Proposition Canvas
- 1. Key Ac'vi'es Key Resources Cost Structure Partnership Value Proposi'on Compact Desired Assets Deliverables Usable Form Coffee exper'se Starbucks brand experience SoB-‐drink sales & distribu'on network BoGling plants network Carb-‐ beverage R&D exper'se Processed coffee Adver'sing channels
- 2. Key Ac'vi'es Key Resources Cost Structure Partnership Value Proposi'on Compact Desired Assets Deliverables Usable Form Coffee exper'se Starbucks brand experience SoB-‐drink sales & distribu'on network BoGling plants network Processed coffee Adver'sing channels Roasted coffee concentrate Quality assurance Brand license to beverages Carb-‐ beverage R&D exper'se
- 3. Key Ac'vi'es Key Resources Cost Structure Partnership Value Proposi'on Compact Desired Assets Deliverables Usable Form Coffee exper'se Starbucks brand experience SoB-‐drink sales & distribu'on network BoGling plants network Processed coffee Adver'sing channels Roasted coffee concentrate Quality assurance Brand license to beverages Co-‐dev of beverages and concept Co-‐dev of adver'seme nts Carb-‐ beverage R&D exper'se
- 4. Key Ac'vi'es Key Resources Cost Structure Partnership Value Proposi'on Compact Desired Assets Deliverables Usable Form Coffee exper'se Starbucks brand experience SoB-‐drink sales & distribu'on network BoGling plants network Processed coffee Adver'sing channels Roasted coffee concentrate Quality assurance Brand license to beverages Co-‐dev of beverages and concept Co-‐dev of adver'seme nts Brand Coffee R&D Prod design and marke'ng Human resources Coffee Factory Coffee Processing R&D Prod design and marke'ng Processing Carb-‐ beverage R&D exper'se
- 5. Key Ac'vi'es Key Resources Cost Structure Partnership Value Proposi'on Compact Desired Assets Deliverables Usable Form Coffee exper'se Starbucks brand experience Brand Co-‐dev of beverages and concept Co-‐dev of adver'seme nts Roasted coffee concentrate Quality assurance Brand license to beverages SoB-‐drink sales & distribu'on network BoGling plants network Coffee R&D Prod design and marke'ng Human resources Processed coffee Coffee Factory Coffee Processing R&D Prod design and marke'ng Processing Sales & distribu'on agreement Adver'sing channels BoGling contract Joint Venture Carb-‐ beverage R&D exper'se