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Don’t Interrupt Me
      Just Help Me
TV & Internet aren’t
 the same beasts
You are used to the
   interruption
You are used to having
    your own way
Pre-Roll sucks because
     it interrupts
Find your Niche
Has to Engage
Gets to the Point
What’s in it for me?
Simple Call To Action
But’s that’s not all.
Making Ads That Don't Suck
ROI

•   TV Ad                     •   Internet Ad

•   $100,000                  •   $100,000

•   $3,000,000 for 30 sec     •   Free on YouTube

•   106.5 mm viewers (est.)   •   140,000 views (actual)
What does work?
Be Found
Search Engine Optimization
 Search Engine Marketing
    Content Creation
      Inbound Links
Be Good
    Cause Marketing
 Community Engagement
Social Media Mentor/Help
         Entertain
        Don’t Suck
Questions:
I’m pretty opinionated.
Don Schindler
    don.schindler@nd.edu
 facebook.com/donschindler
   twitter.com/donschindler
linkedin.com/in/donschindler
  blogs.nd.edu/donschindler

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