Online Word of Mouth Programs are one of the best ways to market your business. This presentation goes through the four steps to get your executive team to say "yes" to your employee or customer advocacy program.

1. Getting Executive Support
For building your employee and customer advocates

2. 1

3. 2

4. 3
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

5. 4
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

6. 5
http://www.convinceandconvert.com/social-media-infographics/social-media-influencers-versus-brand-advocates-infographic/

7. Steps for getting executive support
http://www.flickr.com/photos/28685147@N
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8. Advocacy is just digital
Word of Mouth Program
- Social Media (facebook, twitter)
- Reviews (amazon, yelp)
- Recommendations (trip advisor,
expert blogs)
Steps for getting executive support
http://www.flickr.com/photos/28685147@N
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9. Advocacy directly combats negative info
Steps for getting executive support
8

10. Business Goals Meet Advocate Program Metrics
Grow Revenues
•
•
•
•
Amplification of
Products & Services
Innovation with Industry
and Customer Ideas
Strengthen Customer
Trust via
Communication
Measure in greater
$$$$ revenue
Reduce Costs
Improve Satisfaction
•
•
•
•
Increase employee,
industry and farmer
collaboration
More effective
knowledge
management
Accelerate idea
generation
• Measure less $$$$
to produce material
• Measure less $$$$
for advertising
•
•
Relevant
communication
between staff,
industry, customers
and producers
Quicker answers from
subject matter experts
Employee satisfaction
at contributing to
overall goals
• Measure in less
$$$$ to keep
employees engaged
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11. Executive Discussion about current state of the digital
customer
10
http://www.flickr.com/photos/henriksent/

12. How do you change what Google
says about you?
You feed the Internet with:



Great Content (websites & blogs)
Constant Content
Share via social networks
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http://kidsmug.net/tag/baby-feeding/

13. But in the future…
12
http://kidsmug.net/tag/baby-feeding/

14. Age of Context
Vision of the future
Tech Leader / Reporter
Business Leader
Based around:





Social Media
Mobile
Sensors
Big Data
GPS Location
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15. Social Media
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16. Mobile
According to the SOASTA
report 84% of Americans
check mobile apps before
they do anything else in the
morning; of those attached
to their apps, most are
checking email (67%) or
weather (45%) but more
than one-third are checking
in with social networks
(40%) or news sites (35%).
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http://techinfographics.com/2013-mobile-marketing-infographic/

17. Sensors
16

18. Big Data
17
http://socialmediatoday.com/timgrimes/1619306/what-happens-online-60-seconds-infographic

19. GPS Location
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http://www.techstagram.com/2013/03/08/apple-maps-alternative/

20. Voice Activation

21. 20

22. Tech should fit in the background, so u can access
what u need without having to stop doing what u love.
#mandroid13 - Amit Singhal is SVP and Google
Fellow

23. Internet of Things
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24. 23

25. 24

26. Digital Customer – Future State
In the future, everything
(people, animals, places,
things) will be connected:

For convenience

To save resources

To be our knowledge

To keep our experiences
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Photo courtesy of Warner Bros.

27. What did we learn today
Advocacy is very important in
a digitally connected world.
Advocacy is a digital WOM
program.
Advocacy success metrics
must match up to Business
Goals.
Because of digital
communications, advocacy is
a big part of future.
http://www.womma.org/blog/2013/03/nothing-more-powerful-than-a-brand-advocate
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28. don.schindler@rosedmi.com
twitter.com/donschindler
donschindler.com
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