I used this presentation couple months ago on our internal meeting. At that time, I had to convince the board about how importance to have a TV Studio (the mini one), even though we are working on Indonesian online media industry (www.detik.com).

1. Why should we have
y
tvSTUDIO at
?
by: Donny B.U.
Portal Publishing Manager

2. Because,
detikcom has vision
as the
online media & e‐community
leader center

3. Because,
while “the song” might
be the same
the way it
delivered
is important!

4. Because,
web 2.0 is coming to town…
b20
people like
people like
&to share!

5. detikstudio is expensive and useless *
* if we fail to aim the right mission

6. We should aim our m‐i‐s‐s‐i‐o‐n
carefully!
community building
content enrichment
t t
business
business opportunity

7. Community Building
“don’t let the sofa empty”
“don’t let the sofa empt ”
community
video interview
“3 Minutes @ detikcom”
the more communities we serve, the more traffics we get…

8. Content Enrichment
product
product review
i
and
unboxing rituall
it
“lights, camera, action!”
citizen anchors
ii

9. Business Opportunity
production house
premium
(sponsored)
(sponsored)
product review
Newsclips
Ne sclips
sponsor package

10. tvSTUDIO at
get traffics
get revenues
re en es