This document provides tips for photographers to launch and grow their business using Facebook and Twitter. It recommends photographers first do a self-assessment to identify their strengths and interests to determine a niche. It then gives advice on setting up business pages on Facebook versus personal profiles, developing content strategies for regular posting, and how to effectively use Twitter by choosing a username, bio and photo and types of tweets to post. The aim is to engage fans, increase brand awareness and drive referrals through social media.