4. Employees need balanced messaging Leadership “ Where are we going and what sets us apart” Compensation, Incentives and Benefits Operational “ What I need to do my job” Values-Based “ What we believe in and how we act” Brand Purpose Employee Engagement Mission Business Strategy Vision Brand & Marketing Messages Industry/Market Performance Marketplace Positioning Group/Dept. Operational Plans & Goals Job Function Alignment to Biz Strategy Manager Communications Personalized Goals and Perf. Measures Rewards & Recognition Corporate Culture & Values IT and HR Communications CSR Competitive Differentiation
5. And a balance in communications channels One-to-Many “ Broad Message” Water Cooler/ Walk the Halls One-to-Few “ Translation Moment” One-to-One “ Intentional Conversations” Informal Meetings Employee Engagement E-mail Town Hall Intranet Advertising and Marketing Environmental Channels Employee Magazine Group/Dept. Staff Meetings Small Team Meetings Manager Tool Kits Functional Work Group Channels Lunch or Coffee Meetings Performance Reviews Online Social Networking Tools Team Building Events Experiential Channels
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10. Brian L. Burgess Vice President, Director of Internal Communications MS&L New York o 212.468.3490 c 404.849.7473 e [email_address] Thank you. Ed Cafasso Managing Director, MS&L Boston o 617.937.2579 c 508.259.1833 e [email_address]