MS&L created a cause marketing campaign called "Kids Take A Stand" for Sunkist lemons to empower kids to raise money for charity through lemonade stands. The program raised over $800,000 and received over 17 million media impressions. It increased web traffic by 200% and sales by up to 38% at key retailers. The campaign was recognized with several awards.

1. MS&L Cause Marketing A Sample of Case Studies

2. Delivering Consumer Brand Leadership

7. Swiffer Amazing Women of the Year To re-launch the Swiffer Sweeper, MS&L developed a celebrity-driven charitable program called “Swiffer Amazing Women of the Year.” Swiffer recognized Cindy Crawford as one of these “amazing women” and then leveraged her star power to serve as the program spokeswoman, simultaneously creating media coverage and awareness for the program and brand. Generating more than 80 million media impressions, the program also benefited various charities, as award recipients could designate a $5,000 donation to the cause of their choice.