This is the slide deck from the presentation I did in March of 2014 at the Greater Lehigh Valley Writer's Group's annual conference, The Write Stuff Conference. This is for writers wondering how they should use social media and web based marketing tools to build platform and market their work.

1. Don Lafferty
@donlafferty

10. Internet Usage - Americas

11. Facebook - by the Numbers
• There are 185 million
Facebook users in the
US, representing 65% of
the population.
• Facebook users spend
an average of 16 minutes
a day on the site.
• 25% of all content
shared on The Internet
is done through
Facebook.
• Facebook is responsible for
26% of all referral traffic.

12. User age distribution on Facebook in United States

13. Twitter – by the Numbers
• There are 107 million
Twitter users in the
US, representing 30% of
the population, and 50%
of all online users.
• 30% of Twitter users
have an income of over
$100K.
•36% of Twitter users
tweet at least once per
day, with an average visit
time of 11:50 minutes
• Twitter accounts for
4% of referral traffic.

14. 90% of consumers make purchasing decisions
based on peer recommendations.
Only 14% trust traditional advertising.

25. Word Cloud Generators
http://worditout.com/word-cloud/make-a-new-one
http://www.wordle.net/

28. Social Media Footprint

29. Your Internet Footprint

30. Your Internet Footprint

31. Arts Organizations
and Social Media
 99% Using Facebook
 74% Using Twitter
 67% Using YouTube

32. Facebook Branding

33. Facebook Reach

34. Promoted Post

35. Pinned Post

39. Engagement

40. The Magical Amount
For every time you sell, market, or
otherwise talk about yourself, you
need to provide 12 pieces of content
that enhance the quality of, or provide
value to your community.

42. Target Connections
Readers
Colleagues
Booksellers
Connectors/Media

43. Listening Effectively
What are the WORDS and WORD
COMBINATIONS being used in the
MILLIONS of CONVERSATIONS being
had EVEY DAY that will tip you off to
your TARGET CONNECTIONS?

44. Build Your Listening Post
 Google Alerts
 Twitter Search (HootSuite or TweetDeck)
 Nutshell Mail
 SocialOomph
 RSS -> Google Reader Feedly
 Others

45. Search Results
Blogs
Traditional Media
Status Updates
Press Releases
Event Announcements
Events in REAL TIME

47. Measuring Results
# of Connections/Friends
# of comments on your blog post
# of mentions
# of shares
# of likes

48. Measuring Results - Facebook

49. Measuring Results – Bit.ly

50. Measuring Results – Google Analytics

51. The Cost of Social Media
The average entrepreneur in the U.S.
earns $75/hour.
 Consultants can charge from $30-
$50/hour for execution services, and
from $1500 to $25,000/month for
strategic support.
Tools can cost from $20-$6000/month
depending on the scope of your needs.

52. Resources
 http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
 http://thesocialskinny.com/100-social-media-mobile-and-internet-
statistics-for-2012/
 http://www.businessinsider.com/a-complete-breakdown-of-how-
everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more-
than-800-million-internet-users-on-facebook-200-million-joined-in-2011-
12
 http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
 http://www.internetworldstats.com/stats2.htm
 http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-
Internet-Marketing-Statistics-for-2012.aspx
 www.problogger.com
 www.socialmediatoday.com
 www.copyblogger.com
 www.marketingprofs.com

53. www.donaldlafferty.com
Don Lafferty
@donlafferty

54. Don Lafferty
@donlafferty