The document summarizes key statistics about internet and social media usage globally and in emerging markets. It finds that internet and mobile adoption is growing faster in emerging markets like Africa and Asia than elsewhere. These regions also have more engaged social media users and lower online advertising spend. The document recommends that global businesses divert some of their online ad spending to capitalize on the growth in emerging markets where they will see a higher return on investment.

1. You're looking in the wrong place.
The most engaged populations
aren't where you think they are.
Internet and mobile adoption in emerging markets is growing at a faster rate than
anywhere else in the world and their social network users are more engaged.
Global businesses should look to divert some of their online ad spend into these
emerging markets now to capitalise on this growth. Online ad spend is lowest
in these countries and therefore investment here will see greater a ROI.
Global Overview
6 out of every 7 people in the world have internet access
7.1 6.6 2.4
BILLION BILLION BILLION
People on the planet
Mobile subs
Fixed line subs
Non-Internet users
Mobile subscriptions
Fixed line subscriptions
The figures for access to the internet from a mobile
device or from a fixed line broadband is astonishing.
The rate of growth for mobile is 530+ Million (5% YoY)
The number of social network users around the world has risen from
1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017,
the global social network audience will total 2.55 billion.
1:4
Nearly 1 in 4 people
in the world now use
social networks.
33%
24%
91%
Global
penetration
Global
penetration
Global
penetration
Internet users
social media
mobile
Broadband
72.5
74.6
65.8
41
44.3
76.8
34.9
53.6
49.1
19.8
31.9
25.7
34
2012
36.6
37.5
2011
16.4
2010
2009
40.9
32.6
23.4
38.3
Internet users Per 100 People
(Millions)
+129%
AFRICA
+31%
AMERICAS
+76%
ASIA
+17%
EUROPE
+20%
OCEANIA
The emerging economies of Africa and Asia show the largest % increase in internet usage.
These predictions will help you as digital marketers to gain a better insight into the future of
internet engagement.
Social Worth
In 2013 there are more social network users in Asia, Latin America, Middle East & Africa. But
it doesn’t stop there, over the course of the next 4 years analysts predict a massive growth
in these developing economies.
181
174 173
216 777 209
North
America
Western
Europe
Latin
America
MILLION MILLION MILLION MILLION MILLION MILLION
Central
& E Europe
Asia
Mid East
& Africa
The number of social network users in 2013
Social network % increase 2011-2017
Once again the emerging economies are growing
much faster in terms of the % increase in
social media users.
191
%
146
%
114
%
63
%
46
%
25
%
North Western Central Latin
America Europe & E Europe America
Asia
Mid East
& Africa
Engagement
Mid East & Africa
leads the way with
active twitter users
on 33%
Latin America with 55%
is just behind America
with 59% of active users
Mid East & Africa has the
smallest number of active
users with just 7.49 MILLION
but has the highest % of
registered users that are
active on YouTube at 31%
Asia pacific has 204 million
users with 26% registered G+
users, it is ahead of Europe with
just 48 million active users and
18% of registered accounts
using G+
Social media engagment online
5.2h
Worldwide
Average Time Spent on
Social media
9.8h
ARGENTINA
9.7h
BRAZIL
9.6h
RUSSIA
8.7h
THAILAND
8.6h
TURKEY
1. Argentina (9.8)
2. Brazil (9.7)
3. Russia (9.6)
4. Thailand (8.7)
5. Turkey (8.6)
Advertising
Total Media Ad Spend Worldwide by Region (2013)
ASIA PACIFIC
LATIN AMERICA
38%
7%
MID EAST & AFRICA
4%
2013
CENTRAL &
EASTERN EUROPE
4%
NORTH AMERICA
WESTERN EUROPE
35%
21%
+71%
+53%
+52%
+33%
+24%
+8%
Latin Mid East Central
Asia
America & Africa & E Europe Pacific
North Western
America Europe
Total Media Ad Spend Growth 2011 - 2017
The most socially engaged market (according to SEB) is China, with
85% of China's social users having socially shared in the past month
compared to 58% of Britons. China not only has 95million users on
Facebook, (despite the social network being officially blocked) but
WeChat which has driven social growth in this market was rebranded
from Weixin to appeal to an international audience. Global businesses
should look to divert some of their online ad spend into these
emerging markets now to capitalise on this growth and see a
greater ROI on their investment.
Sources From
http://www.internetworldstats.com
http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976
http://www.ericsson.com/res/docs/2013/ericsson-mobility-report-november-2013.pdf
http://data.worldbank.org/indicator/IT.NET.USER.P2
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976
http://socialmediacases.blogspot.co.uk/2013/07/worldwide-social-network-users-2013.html
http://www.forbes.com/sites/kenrapoza/2013/11/05/chinas-tencent-about-to-overtake-facebook
http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013
Design By
Team
Family Guy
Rosanne
Squared class
July 2013