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72.5
65.8

41
44.3

74.6
76.8

34.9

53.6
49.1

19.8

25.7

31.9

34

2012
37.5

2011
16.4

2010
2009

23.4

32.6

36.6

40.9
38.3

Internet users Per 100 People
(Millions)

+129%

AFRICA
+31%

AMERICAS

+76%

ASIA
EUROPE
OCEANIA

+17%
+20%

The emerging economies of Africa and Asia show the largest % increase in internet usage.
These predictions will help you as digital marketers to gain a better insight into the future of
internet engagement.

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