WordPress for Non-Profits: No Resources, No Problem!
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Dennis Yu, CEO of BlitzLocal, and special guest, Don Campbell, President of Expand2Web.com in Part II of the five-part ReadyTalk Non-Profit Webinar Series as they discuss how NPOs can generate compelling websites using the WordPress platform. It's fully-featured-- - Supporting community - Facebook integration - Blogging - Donations - Photo galleries - Email marketing ...and it's free! Find out how to set up your own site, microsite, or blog-- even if you already have a primary Content Management System. As a special bonus to attendees, we will provide a free theme for non-profits to download. Learn how you can unlock the power of the WordPress platform even with no technical support or budget. See examples of what other non-profits are doing in this space.
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WordPress for Non-Profits: No Resources, No Problem!
- 1. WordPress for Non-Profits No Resources, No Problem! Dennis Yu, CEO, BlitzLocal Don Campbell, President, Expand2Web
- 3. WordPress Is... A web publishing platform A content management system (CMS) A free open source tool
- 5. Why Use Wordpress? Five Reasons: #1 - Flexible Design (Themes)
- 6. Why Use Wordpress? Five Reasons #2 - Flexible Functionality (Plugins)
- 7. From plain vanilla blog to custom website in minutes!
- 8. Why Use Wordpress? Five Reasons #3 - It’s Easy to Update Yourself
- 9. Why Use Wordpress? Five Reasons #4 - It’s Great for SEO http://www.youtube.com/watch?v=gscFgaMTm48
- 10. Why Use Wordpress? Five Reasons #5 - Helpful Support Community
- 13. Why Use Wordpress for Non-Profits? # 1 - Low Cost # 2 - Easy to Update # 3 - Build Community # 4 - WP non-profit roots!
- 14. But... (Common Concerns) # 1 - Isn’t WordPress just for blogging? # 2 - I’ve heard there are security problems # 3 - There is no company to support it?
- 20. A Simple Social Media Strategy for Non-Profits Twitter Facebook Youtube
- 24. Facebook Fan Page Widgets
- 25. Share Buttons for Facebook, Twitter and Google Buzz
- 26. Top Plugins # 1 - All-In-One SEO # 2 - Subscribe to Comments # 3 - WordPress Database Backup # 4 - TweetMeme/FB Share # 5 - Google XML Sitemaps / Google Analytics # 6 - WordPress.com Stats # 7 - WordTwit # 8 - WP Super Cache # 9 - WPTouch # 10 -WWSGD
- 27. Creating Community other possibilities... P2 Theme - “Twitter in a Box” WordPress Mu - Multi - Blogs http://bit.ly/2ZGBN3 http://mu.wordpress.org/
- 28. Creating Community other possibilities... P2 Theme - “Twitter in a Box” WordPress Mu - Multi - Blogs http://buddypress.org/
- 29. WordPress Mu in Action!
- 30. WordPress Mu in Action - Members
- 31. WordPress Mu in Action - Member Blogs
- 32. WordPress Tutorials WordPress TV Using WordPress Tutorials http://www.wordpress.tv http://wp.me/pe26k-cG
- 33. Resources Download WordPress: WordPress TV: http://www.wordpress.tv http://www.wordpress.tv Download WordPress Mu: BlitzLocal: http://mu.wordpress.com http://www.blitzlocal.com Download BuddyPress: Expand2Web Tutorials: http://buddypress.com http://www.expand2web.com/blog/
- 34. Questions?
- 35. Thank You! Don Campbell Dennis Yu don@expand2web.com dennis@blitzlocal.com http://www.expand2web.com/blog/ http://www.blitzlocal.com http://www.readytalk.com
Notas do Editor
- Tell about Interwoven and CMS background, $250K average sale price - ff to today and you have this free open source tool
- Trade offs with WordPress.com: - Limited choice of themes - Limited choice of plugins - No AdSense advertising - Can be banned, don’t own your site - Domain name
- WordPress itself was created on a nonprofit basis, is a mission-driven organization and is sustained on a community-oriented model, that those who benefit also help develop it.
- 1 - WordPress is for websites too! What is the difference between a blog and a website?? 2 - Any cms that executes code needs to be secured and updated properly 3 - Amazing community support, support can also be purchased from reputable companies and consultants
- http://www.boyslife.org - Great example of a “website” based on WordPress.
- http://newsroom.redcross.org -
- They are also doing video on this site - super easy to embed YouTube videos. Now WordPress makes it even easier - just add your YouTube link to a page or post and it will show up automagically!
- http://livestrongblog.org - Lance Armstrong’s Livestrong blog is run on WordPress. Once again you see the videos, community support and interaction, etc.
- Every WordPress site comes with its own “RSS” feed, which makes it easy to syndicate your content to other places on the web. Notably sites like Facebook, Twitter, etc. Having a YouTube channel is also highly recommended, as YouTube is the #2 search engine right now!!
- Adding a Facebook Widget or Share Button to your WordPress site is very easy to do
- Share buttons are easily embeddable in your theme, or via plugins
- And there are many other possibilities for building vibrant communities around your WordPress website.
- Here’s a great example of how to build community using WordPres Mu - http://www.duluthcitizen.org. Notice how members can have their own blogs and profiles, and their blog posts are featured on the main page
- Members have their own profiles
- Content is also organized into groups, and members can have their own blogs as well
- There are tons of great video tutorials showing you how to do just about everything with WordPress.