Each of these books has changed my career and my life. They contain important concepts and ideas with practical ways to apply them.

1. Tools and Training To Get Your Business Online
14 Books That Will Change Your Business and Your Life
by Don Campbell
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Don Campbell
President, Expand2Web

2. Tools and Training To Get Your Business Online
I love to read.
Here are the books that have
made a difference for me
personally and professionally.

3. Tools and Training To Get Your Business Online
How We Decide
The Big Idea:
How it helped me:
How does the human mind make
decisions? How can we make these
decisions better?
I’m making better decisions by
understanding when to trust my
intuition, and when to use a more
analytical/reason-based approach.

4. Tools and Training To Get Your Business Online
The Referral Engine
The Big Idea:
How it helped me:
Imagine constructing your business
so your customers are so happy,
that they refer you to their friends
and colleagues. This is your
marketing plan.
I redesigned all of my customer
interactions around this concept,
and dramatically improved our
customer experience.

5. Tools and Training To Get Your Business Online
Presentation Zen
The Big Idea:
How it helped me:
A mini presentation and
design course, all rolled in one.
I refer to this every time I
create a presentation. Practical
examples and principles that
help me make better
presentations and products.

6. Tools and Training To Get Your Business Online
Made to Stick
The Big Idea:
How it helped me:
Why some ideas stick, and others
die. How to apply the SUCCES
checklist to your ideas.
Helps me re-evaluate all of my
marketing and ideas through a lens
of what makes things interesting
and compelling.

7. Tools and Training To Get Your Business Online
Resonate
The Big Idea:
How it helped me:
How to create and present visual
stories.
I try to apply the “story arc”
concept from this book to
everything I do.

8. Tools and Training To Get Your Business Online
Imagine
The Big Idea:
How it helped me:
Creativity is a variety of distinct
thought processes that we can all
use.
It made me realize that constraints,
and criticism are essential to the
creative process.

9. Tools and Training To Get Your Business Online
The Big Idea:
How it helped me:
Having a clear, concise vision is key
to innovation and success.
It helped me refine my vision for
my career and personal life.
The Innovation Secrets of Steve Jobs

10. Tools and Training To Get Your Business Online
Seth Godin
The Big
Ideas:
All his books, including:
Permission Marketing - earning
the right to speak to your audience.
!
Be uniquely yourself.
!
Changed the way I think about
marketing.
The Purple Cow,Tribes, All Marketers
Are Liars, Permission Marketing,We Are
All Weird
!
Also: subscribe to his newsletter: brief,
insightful tips every day.

11. Tools and Training To Get Your Business Online
Built To Sell
The Big Idea:
How it helped me:
How to create a business that has
intrinsic value and can run without
you.
This book compelled me to re-
evaluate my business and design it
so I don’t need to be involved.
!
The positive cash flow cycle
concept is life changing.

12. Tools and Training To Get Your Business Online
Influence:The Psychology of Persuasion
The Big Idea:
How it helped me:
What influences people, and how
brands use it in advertising and
selling.
Understanding how to recognize
this and protect myself! I’m
making my kids read this book.

13. Tools and Training To Get Your Business Online
Predictably Irrational
The Big Idea:
How it helped me:
How we make our decisions is
shaped by forces we don’t always
understand. But they are
predictable.
This book helped me understand
many things about how people
make decisions. Fascinating info
based on real research.

14. Tools and Training To Get Your Business Online
The EMyth Revisited
The Big Idea:
How it helped me:
Why do most businesses fail? People
go into them for the wrong
reasons.
This book helped me focus on
what I’d good at and surround
myself with others who
complement my skills with their
own.

15. Tools and Training To Get Your Business Online
Decisive
The Big Idea:
How it helped me:
Our decision making process is
inherently flawed. Here’s how you
can overcome this to make better
decisions.
I use the WRAP strategy
presented in the book whenever I
make big decisions.

16. Tools and Training To Get Your Business Online
How I read books and remember them:
Love isThe Killer App
Tag, Cliff & Review
A technique I found in

17. Tools and Training To Get Your Business Online
TAG, CLIFF & REVIEW
1. Underline and mark-up as you read
2. “Cliff” key concepts and notes in the front cover
3. Capture “Quotes” in the back cover
4. Capture the Big Idea for the book after reading it
5. Review any time to remember the book in 15 minutes!
How to “own” the big ideas of any book

18. “Tag” important concepts or ideas as you read

20. “Cliff” note important pages and concepts in front cover

21. Save key “quotes” in the back cover

22. Review any time to remember the book in 15 minutes!

23. Tools and Training To Get Your Business Online
What Is Your Favorite Book?
I’d love to hear about it!
Don Campbell
www.expand2web.com
don@expand2web.com
@doncampbell