Why social media is so important for businesses.

1. THIS IS A MR. PEPPER MARKETING
PRESENTATION PROVIDED BY A
“LETS GET SOCIAL” TRAINED
SOCIAL MEDIA PROFESSIONAL
In this slide show you will learn why social media
has become the go-to source for marketing.
Just click on the big
play button below
the view the slides.
MrPepeperMarketing.com

2. ‣ More than 500 million active
Facebook users!*
‣ 50% of those users log on to
Facebook any given day.*
*http://www.facebook.com/press/info.php?statistics

3. Visiting social sites is now the
4th most popular online activity,
ahead of personal email!

4. -"Dell sold $3,000,000 worth of
computers on Twitter”
- While 14% people trust ads,
76% people trust consumer
recommendations

5. Social Media Marketing
Why you need Social Media!

6. What is your
understanding of
Social Media?

7. DATING SITE
FOR SOCIAL EVENTS
CREEPY :(
What is your
understanding of
Social Media? CONFUSING
ONLY FOR TEENS
CONNECTING WITH OLD HIGH SCHOOL FRIENDS

8. What is the
current
condition of
your business?
- Could you use more
effective Marketing?
- Could you use more
purchasing Customers?

9. Social Media Marketing works!
This presentation will show you why you need to be in the social space!

10. Major Corporations Use it...

11. ...and Make Money from
the increased traffic!

12. BUT THAT’S EXPECTED!
They have the high-end budget
Major Corps are able to experiment
Established Brand
Big budget Marketers in-house
Leverage media and PR contacts
Have an unfair advantage over small businesses

13. SO WHAT ABOUT THE
SMALL TO MID-SIZE
BUSINESS?

15. TRADITIONAL MARKETING
Approach: Disrupted Attention & Awareness
Telemarketing, Direct Mailings, Radio, etc...

16. NEW MEDIA MARKETING
Approach: Relationship driven, Permission based
Social Media, Opt-In emails, Blogs, etc...

17. ?

18. HOW MUCH MONEY DID YOU
SPEND LAST YEAR ON
PRINT ADVERTISEMENT
(NEWSPAPER, LOCAL MAGAZINE
ADS, YELLOW PAGES, ETC...)
Were you able to track your incoming traffic from
these advertisement?
What measurable BUZZ did Print Ads create for
your business?

19. Did you know?
➡ Your small business CAN COMPETE with the majors
➡ You can reach the same LOCAL demographic in a much more
authentic and meaningful way
➡ Spend ONLY A FRACTION of what you paid previously

20. Social Media will do
the job for you!

21. Social Media is FREE!

22. It doesn’t cost you anything to set up an account!
It doesn’t cost you anything to maintain your social
profiles
It’s much like
Housekeeping...it doesn’t
cost you anything to clean
your home!
BUT...

23. LIFE HAPPENS...
- RESPONSIBILITIES
- OBLIGATIONS
- FAMILY ENGAGEMENTS
- SPORTS
- ETC...

24. Most people HIRE a housekeeper or maid
service because they’re simply TOO BUSY!

25. Business Owners are TOO BUSY running
their business
Sales, Book-keeping, Marketing,
Operations, etc...

26. Business Owners are TOO BUSY to learn
how to use New Media, keep up with the
ever changing landscape of online best
practices, etc...

27. Social Media Marketing and Management
is an in-demand position to fill in the need
for Quality Social Media work!

28. Social Media Marketer
Offers proven Strategies for online success
Maintains your Social Profiles while you concentrate
on running your day-to-day operations
Utilizes FREE online tools (SAVE on your AD $$$$$)
Builds your Brand online & LOCALLY!
Doubles your website Traffic (more attention!)
Increases your Conversion Rates (more Sales!)
Builds “Trust” (more loyal customers!)

29. 3 specific Case Studies:
1. Curbside Cupcakes
2. CoffeGroundz
3.Family wine company

30. CASE STUDY #1:
CURBSIDE CUPCAKES
- INCREASED REVENUE
- INCREASED BRAND EXPOSURE
- EXPLOSIVE EXCITEMENT
Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC,
used Twitter and Facebook among other online platforms to build a significant
customer following. They built up over 3,100 Twitter follower and over 5,600
Facebook fans by posting a Cupcake Calendar with their locations for the month.
They also had “Wildcard Spots” days in which they revealed their destinations
via Twitter and Facebook. They engaged their following by tweeting with them,
and fans posted photos of their cupcakes and their interactions with the mobile
van on Facebook. This generated excitement in the shopping process for their
customers and increased the business’s exposure, following, and revenues.

31. CASE STUDY #2:
COFFEEGROUNDZ
- INCREASED REVENUE
- DOUBLED TRAFFIC
- INCREASED PR COVERAGE
A cross between a coffee house and a lounge in
Houston, TX, they were potentially the first to place and
receive a “to-go” order via Twitter. The company started
taking to-go” orders via direct message on Twitter, and a
whole new sales process was born. The café’s business
demand doubled as a result of this strategy, coupled
with good press coverage that increased others’
awareness of this convenient way of ordering.

32. CASE STUDY #3:
Gary
Vaynerchuck
✓ More Money!!!!!
✓ Constant Interaction
✓ Increased Media Exposure

33. Social Media Marketing
EFFECTIVE
RELEVANT
WORKS

34. Ok…so what’s the
ROI?
What’s YOUR Return On Invenstment
on traditional advertising?

35. Ok…so what’s the
ROI?
What’s YOUR Return On Invenstment
on traditional advertising?
No Guarantee

36. Ok…so what’s the
ROI?
Metrics, Followers
Numbers, “Likes”

37. Ok…so what’s the
ROI?
Guarantee!!!

38. Ok…so what’s the
ROI?
Guarantee!!!
- Leads, Referrals
- Exposure, Awareness

39. Ok…so what’s the
ROI?
Guarantee!!!
- Leads, Referrals
- Exposure, Awareness
$$$$$$$$

40. Ok…so what’s the
ROI?

41. Ok…so what’s the
ROI?
Your traffic WILL
Increase…BUT…

42. Ok…so what’s the
ROI?
Are you prepared to do
business WITHOUT engaging?

43. Ok…so what’s the
ROI?
Are you prepared to do
business WITHOUT engaging?
Social Media is where
people are at!

44. Where are you?

47. Interested in
knowing more?
Questions?

48. Visit our website
to see our Services & Prices
MrPepperMarketing.com
* SPECIAL OFFER *

49. Visit our website
to see our Services & Prices
MrPepperMarketing.com
* SPECIAL OFFER *
Sign up for a “1-2-1” session
Personalized Q & A session
+ FREE Online Analysis of your social “spaces”
+ FREE Skeleton Strategy Plan ($197 value)

50. Special Thanks to:
Collaborators
LizKrukosky Marci Macari
@lizkrukosky @marcimacari
Becky Lam Gina Brelesky
@SocMediaServ @ginabcurious
Joan Marie Verba Kate Buck Jr
@JoanMarieVerba @katebuckjr
Dominic Laporte 
@MisterPeppa