Cisions nordiska medie undersökning.

1. Top Line Findings
How Nordic journalists,
communicators and
PR consultants work with
social media
Cision Nordic Social Media Survey
2010
March, 2010

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5. Nordic Journalist Comparison
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“I usually ask bloggers for help in matters such as case studies and their opinion on the issues I
work with - let the debate start in advance in the production of an article so to say.”
Norwegian journalist
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”I get many tips and ideas for what’s on right now by being present on Facebook, It’s also easy to
spot the upcoming trends for the specific areas I monitor on Facebook.”
Swedish journalist on how to use Facebook
“I use both Facebook and Picasa for image sharing; spreading images has increased a lot and
has become easier through using Facebook.”
Danish journalist on how to use Facebook
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“If more journalists were active in social media, it would be a great forum to share ideas
both nationally and internationally.”
Finnish journalist
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“My editorial office don’t put any effort into using social media for researching, however, I’ve used
my own initiative for the publications I’m responsible for. It goes without saying that you should be
in social media in order to get all essential information.”
Swedish journalist on how journalists should use social media.
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8. Nordic Communications Comparison
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“Take advantage of the expanded network, reaching your customers' customers and appear and
answer questions from the outside world in a relatively informal way.”
Swedish communicator on how to use Twitter
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“Dare to try! And remember that all successful communication is based on how well you know
your recipients. And a strong and creative idea is still the platform of all successful campaigns in
both social and traditional media.”
Swedish communicator
“Go slowly and get experience. The big challenge is resources. What should be dropped in favor
of working with social media? Should you go as far as recruit a new employee for this?”
Danish communicator
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“Forget skepticism and fear of social media. The value of spreading message in these
channels is enormous, and the danger of losing control is less than you may fear. Play
and learn!”
Norwegian communicator
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“Use social media to get new clients and collect interesting opinions from relevant people. Learn
from them when developing your business”
Finnish communicator
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12. Nordic PR-consultants Comparison
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“Social media was a welcome addition to the PR industry, just as the most interesting
companies themselves began to master the traditional PR.”
Swedish PR consultant on social media
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“The most important thing is to listen and participate. Get ideas, innovations and feedback.”
Finnish PR consultant on social media
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16. Swedish survey Summary
Swedish Journalists
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27. Norwegian survey summary
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38. Finnish survey summary
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45. Finnish PR-consultants
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49. Danish survey summary
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52. Danish communicators
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