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5. CONTENTS
PROFESSIONAL PHOTOGRAPHER | JUNE 2008
Features
88 STRENGTH IN NUMBERS
For Christian Oth and his exceptional team of
photographers, every wedding is a work of fine art
by Stephanie Boozer
73 PORTRAITS: LEAP YEAR
After a slow start, Salvatore Cincotta’s
bookings skyrocketed
by Jeff Kent
76
PORTRAITS: POWER SHOTS
Mark Bolster: The art and business of executive portraiture
Interview by Ellis Vener
79 PORTRAITS: IN GOOD COMPANY
Power points from executive
photographer Stan Kaady
82 PORTRAITS: DRAMATIC LIKENESS
Julia Gerace’s experience in theater
is part of her repertoire
by Jeff Kent
IMAGE BY MARK BOLSTER
7. show the world
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10. P ROF E S S I ONA L
EDITORIAL
director of publications
CAMERON BISHOPP
cbishopp@ppa.com
senior editor art director/production manager
JOAN SHERWOOD DEBBIE TODD
jsherwood@ppa.com dtodd@ppa.com
It’s business time features editor
LESLIE HUNT
manager, publications and
sales/strategic alliances
KARISA GILMER
HOW TO HANDLE PRESSURE-PACKED ASSIGNMENTS lhunt@ppa.com kgilmer@ppa.com
editor-at-large sales and marketing assistant
High-level businesspeople have little patience, and even less time JEFF KENT CHERYL PEARSON
for the creative process, and I have a healthy respect for jkent@ppa.com cpearson@ppa.com
technical editors
photographers who create successful executive portraits. Their
ANDREW RODNEY, ELLIS VENER
subjects can be harder to wrangle than a family of quintuplets.
director of sales and strategic alliances
In my former life as managing editor of a magazine covering SCOTT HERSH, 610-966-2466, shersh@ppa.com
business and investing, my job included setting up and overseeing western region ad manager
BART ENGELS, 847-854-8182, bengels@ppa.com
our cover shoots. Loosely translated, that meant trying not to have eastern region ad manager
a nervous breakdown as the CEO of a bajillion-dollar company SHELLIE JOHNSON, 404-522-8600, x279, sjohnson@ppa.com
circulation consultant
impatiently fidgeted and complained during the 30-minute MOLLIE O’SHEA, moshea@ppa.com
photo session that our staff had spent months visualizing, editorial offices
Professional Photographer
planning and coordinating. 229 Peachtree Street NE, Suite 2200, Atlanta, GA 30303-1608 U.S.A.
No doubt about it, corporate sessions require a photographer 404-522-8600; FAX: 404-614-6406
Professional Photographer (ISSN 1528-5286) is published monthly
at the helm with great talent and even greater negotiation skills. subscriptions
And this month, Atlanta-based commercial photographer Ellis Professional Photographer
P.O. Box 2035, Skokie, IL 60076; 800-742-7468;
Vener—whose portfolio of executive portraits uniquely qualifies FAX 404-614-6406; email: ppmag@halldata.com; Web site: www.ppmag.com
him for the assignment—checks in with two photographers who member services
PPA - Professional Photographer
fulfill those requirements ably. 800-786-6277; FAX 301-953-2838; e-mail: csc@ppa.com; www.ppa.com
The first, Mark Bolster, navigates executive sessions with due Send all advertising materials to: Debbie Todd, Professional Photographer,
5431 E. Garnet, Mesa, AZ 85206; 480-807-4391; FAX: 480-807-4509
diligence: “These assignments are pressure packed, and that’s a kind
Subscription rates/information: U.S.: $27, one year; $45, two years;
of pressure I thrive on. I like getting in and out and not being too $66, three years. Canada: $43, one year; $73, two years; $108, three years.
International: $39.95, one year digital subscription.
much of a pain. I do that by just being prepared.” Vener finds out
Back issues/Single copies $7 U.S.; $10 Canada; $15 International.
exactly what goes into Bolster’s preparations, beginning on p. 76. PPA membership includes $13.50 annual subscription.
Subscription orders/changes: Send to Professional Photographer, Attn: Circulation
Then Vener got five invaluable pointers from Atlanta
Dept., P.O. Box 2035, Skokie, IL 60076; 800-742-7468;
commercial photographer Stan Kaady (p. 79). It sounds like he’s FAX 404-614-6406; email: ppmag@halldata.com; Web site: www.ppmag.com.
Periodicals postage paid in Atlanta, Ga., and additional mailing offices.
had gentler experiences with his corporate subjects. “Most of the
Postmaster: Send address changes to Professional Photographer magazine,
[CEOs] I photograph these days are used to having their photo P.O. Box 2035, Skokie, IL 60076
Copyright 2008, PPA Publications & Events, Inc. Printed in U.S.A.
taken and are easy enough to work with,” Kaady says. “I rarely run
Article reprints: Contact Professional Photographer reprint coordinator at
across someone with an attitude.” Wrights’s Reprints; 1-877-652-5295.
Microfilm copies: University Microfilms International,
Maybe in this increasingly media-savvy world, smart executives
300 North Zeeb Road, Ann Arbor, MI 48106
are coming to realize just how powerful a photograph can be. � Professional Photographer (ISSN 1528-5286) is published monthly for $27 per year by PPA
Publications and Events, Inc., 229 Peachtree Street, NE, Suite 2200, International Tower, Atlanta,
GA 30303-1608. Periodicals postage paid at Atlanta, Ga., and additional mailing offices.
Cameron Bishopp Acceptance of advertising does not carry with it endorsement by the publisher. Opinions expressed
by Professional Photographer or any of its authors do not necessarily reflect positions of
Director of Publications
Professional Photographers of America, Inc. Professional Photographer, official journal of the
cbishopp@ppa.com Professional Photographers of America, Inc., is the oldest exclusively professional photographic
publication in the Western Hemisphere (founded 1907 by Charles Abel, Hon.M.Photog.), incorporating
Abel’s Photographic Weekly, St. Louis & Canadian Photographer, The Commercial Photographer,
The National Photographer, Professional Photographer, and
Professional Photographer Storytellers. Circulation audited and
verified by BPA Worldwide
10 • www.ppmag.com
11.
12. chairman of the board DOUG BOX DANA GROVES
*JACK REZNICKI M.Photog.Cr., API Director of Marketing &
Cr.Photog., Hon.M.Photog., API dbox@ppa.com Communications
jreznicki@ppa.com dgroves@ppa.com
DON MACGREGOR
Professional Photographers directors M.Photog.Cr., API SCOTT HERSH
of America DON DICKSON dmacgregor@ppa.com Director of Sales &
229 Peachtree St., NE, Suite 2200 M.Photog.Cr., CPP Strategic Alliances
Atlanta, GA 30303-1608 ddickson@ppa.com industry advisor shersh@ppa.com
404-522-8600; 800-786-6277 KEVIN CASEY
FAX: 404-614-6400 SANDY (SAM) PUC’ kcasey@ppa.com J. ALEXANDER HOPPER
www.ppa.com Director of Membership,
M.Photog.Cr., CPP, ABI
spuc@ppa.com Copyright and Government
legal counsel Affairs
2008-2009 PPA board
Howe and Hutton, ahopper@ppa.com
president RALPH ROMAGUERA, SR. Chicago
*DENNIS CRAFT M.Photog.Cr., CPP, API, F-ASP
WILDA OKEN
M.Photog.Cr., CPP, rromaguera@ppa.com
Director of Administration
API, F-ASP PPA staff
woken@ppa.com
dcraft@ppa.com CAROL ANDREWS DAVID TRUST
M.Photog.Cr., ABI Chief Executive Officer LENORE TAFFEL
vice president candrews@ppa.com trustd@ppa.com Director of Events/Education
*RON NICHOLS ltaffel@ppa.com
M.Photog.Cr., API SUSAN MICHAL SCOTT KURKIAN
rnichols@ppa.com M.Photog.Cr., CPP, ABI Chief Financial Officer SANDRA LANG
smichal@ppa.com skurkian@ppa.com Executive Assistant
treasurer slang@ppa.com
*LOUIS TONSMEIRE TIMOTHY WALDEN CAMERON BISHOPP
Cr.Photog., API M.Photog.Cr., F-ASP Director of Publications *Executive Committee
ltonsmeire@ppa.com twalden@ppa.com cbishopp@ppa.com of the Board
12 • www.ppmag.com
