1. Pharmaceuticals in the new era: is Joint Working delivering results? Dr Hamzah Baig MRCP Senior Medical Advisor

3. Background

5. But first… Why does industry and the NHS need to build a new relationship?

6. The environmental challenges for the NHS Ageing demographic Increasing demand on healthcare resources Economic pressure New technologies

7. A multi-dimensional storm for Pharma… R&D productivity Increasing payor power Regulatory conservatism Patent cliffs Decentralisation of healthcare Changing customer and societal expectations Implications for Pharma: Growth Risk + Excess global capacity = New business model needed

8. Different approaches and behaviours Co-dependent partners Short-term focus Long-term strategic focus All parties need to adapt and engage with each other differently A more strategic relationship is required Procurer Supplier

20. Pharmaceutical Physician

24. Improving quality and productivity in the management of COPD Developing Joined-up ways of working to improve COPD An ABPI/DH defined Joint Working project between StHealth PBC Consortium and GlaxoSmithKline (GSK).

27. Implementation started with business case

28. Objectives follow principles of QIPP

30. Improving Quality and Productivity in COPD Management in line with NICE guidelines Wearside PBC Consortium and GlaxoSmithKline UK (GSK)

31. Project Team

33. Clear objectives from the beginning

34. A stepwise – replicable - approach Share tangible project results

37. Tips for Success

40. QUESTIONS?