Content is the center of everything: lead generation, conversion, customer engagement, customer experience management and more. Learn how an integrated content marketing suite can benefit your organization.

1. Why Content Matters

2. Content Is The CENTER Of The
Digital Experience

3. Content is the Center of the Buyer’s Journey
website
consume content
Understand your
buyers’ watering holes.
Publish relevant
content and measure
content effectiveness.
connect
contribute
content
CRM
customer service

4. Content is the Center of the Buyer’s Journey
website
consume content
Use content to increase
customer satisfaction.
Use content to convert
customers to brand
advocates.
connect
contribute
content
CRM
customer service

5. Content is the Center of the Buyer’s Journey
website
CRM
consume content
lead
opportunity
Publish relevant content
to Sales. Then, measure
content effectiveness.
develop
negotiate
connect
contribute
content
closed
(win/lost)
customer service

6. Content is the Center of the Buyer’s Journey
website
CRM
consume content
lead
Use content to build an
effective online identity.
Use content to build and
nurture communities.
Measure content ROI.
opportunity
develop
negotiate
connect
contribute
content
closed
(win/lost)
customer service
• case management
• customer satisfaction
• renewals
• up-sell

7. Marketing is not just about
programs and metrics

8. Marketing is also about
content and metrics

9. Web Sites Have Become Incredibly Complex
Early 2000’s
Simple Challenges: Good content & SEO
Today
Complex & Disparate Challenges: Dynamic content, multichannel marketing, engagement, social communities,
content marketing, & marketing automation

10. Marketers Need a Content Marketing Suite

11. Our Vision for 2014 and Beyond
PROGRAMS
MARKETING
CONTENT

12. Our Vision for 2014 and Beyond
PROGRAMS
MARKETING
CONTENT

13. Our Vision for 2014 and Beyond
PROGRAMS
MARKETING
CREATE
ENGAGE
CONTENT
ATTRACT
Project Echo

14. Our Vision for 2014 and Beyond
PROGRAMS
MARKETING
CREATE
ENGAGE
CONTENT
ATTRACT
Project Echo

15. Our Vision for 2014 and Beyond
Visit our website to learn
about DNN Evoq™
solutions.
PROGRAMS
MARKETING
CREATE
ENGAGE
CONTENT
ATTRACT
Project Echo

16. Point Solutions and
“Best of Breed”

17. Point Solutions and
“Best of Breed”
are not for everybody

18. “Best of Breed” Only Works for Some
Content
Management
Vendor X
Social
Vendor Y
Content
Marketing
Vendor Z

19. “Best of Breed” Only Works for Some
Content
Management
Vendor X
Social
Vendor Y
Content
Marketing
Vendor Z
• Multiple Vendors
• Expensive Siloed
Solutions
• Complex Integration
• Time Intensive

20. “Best of Breed” Only Works for Some
Content
Management
Vendor X
Social
Vendor Y
Content
Marketing
Vendor Z
• Multiple Vendors
• Expensive Siloed
Solutions
• Complex Integration
• Time Intensive

21. A Suite Works Better For Others
An integrated suite of marketing solutions offers a unique and high-value proposition
to the mid-market. No expensive software. No complex integration requirements.
Solutions Ready To Go.
• Single Vendor
• High Value Solutions
• Fully Integrated Out of
the Box

22. For More Information
Learn more about DNN’s solutions on our website
Follow us @DNNCorp