This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.
Crowdfunding your next Nonprofit or Social Enterprise Project
1. Crowdsourcing in
2013 : Are you awake
and listening?
{ A presentation at State of the Arts : Strategies for
Success Conference
2. David J. Neff
Author, Speaker, Consultant and Creator/Co-Founder
{ of Lights. Camera. Help.
@daveiam | david@lightscamerahelp.org |
#thefutureofnpos
3. The collective effort of individuals who network and pool
their money, usually via the Web, to support efforts
initiated by other people or organizations.
Crowd funding is used in support of a wide variety of
activities, including disaster relief, citizen journalism,
support of artists by fans, political campaigns, startup
company funding, films or free software development,
inventions development and scientific research.
What is crowdfunding?
7. GiveMN
crowdfunding event
raised 16.3million in
24 hours 3 billion dollars in
the crowdfunding
industry in 2013
1.5 billion dollars in
the crowdfunding
economy 66 million dollars
raised for arts
projects in 2011
through
crowdfunding
25. 1) Do your research. Research fees, credit card providers, time limits and
the legality of your project. Get real about your total costs.
2) Talk to your existing crowd. Are they interested in this? Conduct a
survey.
3) Make a great video. Put a face, voice and feel to your campaign. Stick
with that feel throughout your setup and marketing.
4) Plan perks people want. What incentives drive your crowd? What are
your thank you gifts? Physical or digital?
5) Create multiple entry points. Not everyone has $45 to spare. What will
you do for folks who chip in $15? What if they give $10,000?
32. Q&A
David J. Neff , Author, Consultant, Trainer
{ @daveiam | david@lightscamerahelp.org |
#thefutureofnpos
Books for sale in the back of this room.
Notas do Editor
First project “SnapKind” summary: Random acts of kindness meets peer-to-peer crowdfunding.An inspirational social fundraising platform that helps non-profits, schools, and individual causes leverage the existing social network of their supporters to raise money and drive positive social action. Focuses on mobilizing individual supporters rather than just the non-profits/organizations alone.Leveraging the power of social media, this platform is focused on celebrating, generating, and broadcasting inspirational content as a long term strategy to drive action, higher donor conversion and retention ratesWhy?:There's more to giving than giving money. There are many fundraising platforms out there. SnapKind is the only platform that isn't just about sporadic crowdfunding. It's about changing our daily perspective. We believe living life generously isn't just about giving money, it's about the small choices and actions we take every day as human beings. Forget direct-mail and finely tuned marketing messages. Peer-to-Peer fundraising is more effective than traditional fundraising. As the aging donor pool gives way to Millennials, Non-profit need to engage the next generation of donors where they are and where the conversations are happening – online.