2. The article has a good use of information and statistics explaining new advertising
techniques that are being used within the social networking site that others may not
have been aware of.
Simple layout, with the title standing
out from the article itself. The use of
the main website company colour has
been used for the title.
Text looks good and fits in to the
website well looks very reliable and
can easily establish the difference
between where the article starts and
ends.
Article looks trust worthy and reliable, the
advertisement relates to the article yet they
haven't over used advertisements which
could make it look fake or “tacky”
3. The article Facebook: Mobile
Advertising Goes Social Gives readers
“Selling things on Facebook is like selling
a good understanding on how
things in a bar.” (Lyne, Chairman of the
Facebook has changed the way
luxury shopping website Gilt)
advertisers try to communicate with
past and present customers. It also
shows the new techniques that need An example of the similarity would be if
to be applied to allow interaction with you're in a pub with someone you don't
customers on a branding or know you're more likely to be able to
communicate with them by buying the
customer-service level.
customer a beer and chatting at the
same level as their friends and building
Facebook gave companies the ability up a slow relationship compared to
to interact with customers on a standing out from the crowd and
branding or a customer service level shouting your main points out.
allowing them to communicate
through the social media.
Lyne, S, Facebook: Mobile advertising
“People don’t go to Facebook to shop. goes social, viewed 13 November
They go to hang out and chat with their 2012, http://www.mmaglobal.com/arti
friends.” (Lyne, Chairman of the luxury cles/facebook-mobile-advertising-goes-
shopping website Gilt) social
Focus on building brand identity relationships with
consumers instead of using Facebook only as a
means for advertisement
4. A new use of app downloads are now being regularly used by
Facebook which will let the customer click and download the relevant
advertisement application straight from the app store which is being
used widely across all mobile systems such as apple, android, Google
pay which opens up the application's to a wider variety of mobile
users.
Now that advertisements can be used on a mobile system it is more
likely this will develop in other ways yet the barrier is still there that
the customer doesn’t have to download the app, or visit the
advertisement.
5. www.mobilemarketingwatch.com
The site itself links up with Facebook, Twitter and Linkedin so that the reader can share articles with friends, family and online followers.
There is also the option at the end of every post to write comments.
http://www.mobilemarketingwatch.com/square-goes-live-at-starbucks-across-the-u-s-26729/
- This is an article from the 8th November informing readers of Starbucks new
convergence with Square Wallet, a mobile app that allows you to connect your
bankcards to your phone and then pay for things in the US.
- The app works with iOS and Android phones and Starbucks has enabled it to
work with all 7,000 stores in operation.
- The article uses quotes from a Starbucks executive to give real statistics on
how this new application was received by customers. E.g. “100 million mobile
transactions since its launch”
- The article could be more detailed and go into more depth as to what Square
Wallet is and how this will help Starbucks as a brand in the long run, however
this could be difficult to do without being too presumptuous.
http://www.mobilemarketingwatch.com/facebook-brand-engagement-exploding-finds-adobe-report-26431/
This article is from the 24th October and explains how Facebook’s brand
engagement and value as an advertising marketing channel is increasing in this
quarter (Q3) of 2012.
- Information, quotes and statistics are used from an Abode Systems report
making the article seem reliable to readers.
- At the end of the article it poses a question to get the audience to discuss and
give their opinion on it. “Have you developed more confidence in Facebook’s
prospects since the company started turning around its fortunes in mobile?”
6. http://www.mobilemarketingmagazine.co.uk/content/us-
electorate-mobile-still-divided-between-haves-and-have-nots
“Like The US Electorate, mobile is divided between the have
This website allows users to log-on / and the have-nots”
register, which usually refers to “The 2012 US election is being called the closest race for 50
them entering in personal years – and, like any election fought on the media stage, the
information so that they will final result may just come down to a question of publicity.”
This article is modern and up-to-date by using
automatically be updated with, and
recent, globally relevant events, in order to discuss the
receive e-mails from the company. increase in mobile marketing and it’s potentials. The US
global elections was an event that was discussed globally
Social Network sites such as RSS over Social Network sites, allowing users to press their
Feed, Twitter and LinkedIn allow opinions and debate, this is a strong article because it is not
users to share the stories with biased and doesn’t focus on the opinions of voters, but has
friends of the same interests. interesting descriptions of what would influence them
within the world of social media.
Below the stories there is the option This article was written only 6 days ago by Kirsty Styles in
to FB share, Tweet, Linked In order to discuss the impact that mobile apps and Social
Share, Email, FB Like, etc the Media had upon the 2012 US Presidential Elections, using a
articles. variety of up-to-date statistics surrounding the topic: “1 in
75 donated, therefore 4 million donated and 10% came
from mobile donations.”
This article even speaks about, due to the popularity of
mobiles and social networking within society, the potential
to use mobile polling in the future and additionally gives
information concerning all of the YouTube campaigns that
were made. But if this remote voting goes
smoothly, without security glitches, this could open up the
possibility of mobile voting, which was favoured by 60 per
cent of US smartphone and tablet owners polled by Stitch.
20 per cent of UK adults also said they were more likely to
vote in our last general election if they could do so via text
or a dedicated app on their phone.
7. Who is using Near Field
Communication (NFC)?
Barclays
If Barclays customers wish to do so, they can have a sticker on the back of their mobile
phones which allows them to make payments of up to £15 in participating retailers by
simply waving their sticker in front of the terminal readers. Retailers such as
McDonalds and Boots already have the terminal readers installed.
MasterCard
Users of MasterCard and the mobile network EE can pre-pay an account with
money and use it to make contactless payments in stores.
Rivals to Mastercard’s digital-wallet are O2, Visa, Paypal, Barclays and Google
Wallet.
How is Proximity Marketing being utilised by companies?
Google wallet uses proximity marketing to offer customers sales promotions
on their mobile phones.
8. App Development
You can start designing it with the templates provided in the SDK. The SDK comes with a iPhone
Simulator. You will need to load up your app and do your own testing. You should try to work out as
many bugs as possible and think about all the ways someone might use your app.
Along with Iphone other mobile operating systems include the Blackberry RIM OS, Windows Mobile/
Windows 7, and the Palm Garnet OS / webOS.
Having an app that is going to work with Android, Apple devices, and other devices is important, and this
could mean that you have to have different tools for the development of the app on the various mobile
platforms
iAds
Every iAd for Developers campaign includes:
iAd branding on your banner that lets users know they can download your app without leaving their
current app
Ongoing optimization to deliver your ad to the right audience and drive more app downloads
Download tracking without any coding or software installs
iAds have their own app
Range Rover has an iAd
Ben& Jerry’s core ice cream
Magnum infinity
Tony& Guy
BMW I Born Electric
Lynx Attract
Vodafone
9. Smartphone Statistics
The statistic above illustrates the global market share of smartphone shipments in 2011, 2012 and 2016, by
country. China will become the leading country-level market for smartphone shipments in 2012. In China, the
smartphone market share is projected to amount to 20.7 per cent in 2012 (statista.com)
80% of the worlds population now has a mobile phone
91.4 million smartphones in U.S
89% of smartphone users use their smartphone throughout the day
47% of girls have a smartphone
53% of boys have a smartphone
(GO-Gulf.com)
10. QR Codes
ASOS TWITTER
On the back of a
ketchup bottle
DEBENHAMS
advertising
PlantBottle. Scan
to win.
11. Smartphone Apps
Twitter
Simple design.
Four main tabs –
Homepage - list of tweets from people you follow as well as retweets from people they follow.
Connect - a ‘notifications’ page to tell you who has followed you or favourited or retweeted any of your tweets. Also tells you when people
have mentioned you in their tweets.
Discover - main stories from twitter, activity from people you follow, trends and suggestions of people to follow.
Me - your own twitter profile, your photo, your tweets, people who follow you and people you follow. Also has your settings, direct
mails, drafts, favourite tweets, saved searches and lists.
At first the app isn’t very user friendly, it can take a while to get used to.
The icon to write a new tweet is quite small and not easy to spot at first.
Lloyds TSB
Able to check your bank whilst on the go, handy when you are out shopping, you don’t need to leave the shop to check your bank.
You need your User ID, Password and Memorable Information to log in, although this means it is very secure, it can take a while to
log in.
You can also find ATMs and branches near you.
Whatsapp
App to send messages, photos and videos to your contacts for free.
‘Favourites’ tab shows all your contacts who are using whatsapp.
You can add your own photo, which makes you easily recognisable to your contacts.
Conversations can take a while to download because it requires good 3G coverage or connection to a wifi.
Best Practice for Apps
Simple, user-friendly designs that are easy to use from the first time you open the app.
It is also important to build trust with users of the app, especially mobile banking and mobile shopping apps.
Users also like to personalise their apps, by adding a photo and a username.
