SlideShare uma empresa Scribd logo
1 de 11
6 November 2010 Moscow School of Management
SKOLKOVO
1
mHealth
Solutions for Insurance Industry
Prepared for ROSNO
Reduce cost: decreasing visits to doctors and daily spent in hospitals
18.03.2022 Moscow School of Management SKOLKOVO 2
mHealth Innovation How it works? Call to action
Mobile Healthcare applications
Save life: providing immediate response in emergency cases
Save time: providing on-line patient-to-doctors communication
18.03.2022
+ Life insurance + Healthcare insurance + New insurance products
Sharing innovation across 3 market segments
Remote Health monitoring
Case #2: Health Diagnostics Case #3: Pills management
GSM module
Remote Health treatment
Case #1: Senior Emergency
GSM module
GPS tacking
Emergency help
Emergency Alert Solution
mHealth Innovation How it works? Call to action
18.03.2022 Moscow School of Management SKOLKOVO 4
Emergency Alert Solution
Do you know that?
>18 mln Russians are over 65
40% out of them will fall this year
Falls are the #1 cause of death among those over 65
1st four hours are the most critical
Immediate assistance reduces
• hospitalization by 26%
• death by 80%
Emergency Alert Solution
Case #1: Senior Emergency
GSM module
GPS tacking
Emergency help
Endure a Senior life
Reduce insurance costs
Potential customers:
Seniors over 65
Invalids (MS, Alzheimer)
mHealth Innovation How it works? Call to action
Additionally this solution might be customized for:
Dangerous professions
Children
18.03.2022
Emergency Alert Solution
Adding value to existing ROSNO insurance products:
mHealth Innovation How it works? Call to action



Parents Care
Rosno Emergency
Accident insurance
Portable alert button, no phone calls
Alert button and GPS tracking
GSM module
GPS tacking
Emergency help
Emergency Alert Solution
Additional confidence for children:
alert button, fall detection, GPS tracking
18.03.2022 Moscow School of Management SKOLKOVO 6
mHealth diagnostics
Do you know that
≈18% of patients are readmitted within 30 days of their
hospital discharge.
mHealth reduce
≈25% in number of days hospitalized
≈19% in hospitalization costs for patients.
Remote Health Monitoring
Case #2: mHealth Diagnostics
Boost health condition
Reduce insurance costs
Potential customers:
With cardio conditions (>16 mln Russians)
Diabetics (>11 mln Russians)
Other diseases
mHealth Innovation How it works? Call to action
18.03.2022
Adding value to existing ROSNO insurance products:
mHealth Innovation How it works? Call to action


Parents Care
Family Health Insurance
Remote health monitoring,
less visits to doctors
Customized solutions to:
- Cardio
- Diabetes
- Other diseases
Remote Health monitoring
mHealth diagnostics
18.03.2022 Moscow School of Management SKOLKOVO 8
Remote Health Treatment
Remote Health Treatment
Case #3: Pills management
GSM module
Boost treatment efficiency
Reduce insurance costs
Do you know that?
Remote treatment reduces
• >30% of doctor’s time per 1 patient
• >20% costs per one patient
Pills management:
>50% stop taking pills
≈20% restart taking pills
Increase treatment expenses by 30%
Potential customers:
With cardio conditions (>16 mln Russians)
Diabetics (>11 mln Russians)
Other diseases
mHealth Innovation How it works? Call to action
18.03.2022
Adding value to existing ROSNO insurance products:
mHealth Innovation How it works? Call to action


Parents Care
Family Health Insurance
Increase treatment efficiency
Reduce hospitalization cases
Increase treatment efficiency
1 solution might be used for whole family
Pills management
GSM module
Remote Health treatment
+ ROSNO having full control of pills intake might develop
new products with drug expenses coverage
Remote Health Treatment
Partnership solutions
18.03.2022 Moscow School of Management SKOLKOVO 10
$ $
Customer
mHealth Co
24/7 Service:
-Senior Emergency
-Remote Health monitoring
-Pills management
 Attract new customers
 Increase loyalty of existing customer base
 Reduce healthcare costs
Insurance product
+
mHealth Solutions
mHealth Innovation How it works? Call to action
18.03.2022 Moscow School of Management SKOLKOVO 11
ROSNO target customers segment
1
mHealth develop business model for your business
2
mHealth test and tune business model within pilot co-projects
3
Our market is 1,5 mln potential clients
mHealth Innovation How it works? Call to action

Mais conteúdo relacionado

Semelhante a M health v1.7 for rosno

M2M Health Applications - M2M Conference, Israel (June 2012)
M2M Health Applications - M2M Conference, Israel (June 2012)M2M Health Applications - M2M Conference, Israel (June 2012)
M2M Health Applications - M2M Conference, Israel (June 2012)
Ofer Atzmon
 
Canada Telemedicine Market Analysis
Canada Telemedicine Market AnalysisCanada Telemedicine Market Analysis
Canada Telemedicine Market Analysis
Insights10
 
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
Sam Botting
 
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
Ofer Atzmon
 

Semelhante a M health v1.7 for rosno (20)

Canada Clinical Diagnostics Market Analysis Sample Report
Canada Clinical Diagnostics Market Analysis Sample ReportCanada Clinical Diagnostics Market Analysis Sample Report
Canada Clinical Diagnostics Market Analysis Sample Report
 
COVID-19 Auto & Mobility Consumer Insights
COVID-19 Auto & Mobility Consumer InsightsCOVID-19 Auto & Mobility Consumer Insights
COVID-19 Auto & Mobility Consumer Insights
 
Global Digital Therapeutics Report
Global Digital Therapeutics Report Global Digital Therapeutics Report
Global Digital Therapeutics Report
 
M2M Health Applications - M2M Conference, Israel (June 2012)
M2M Health Applications - M2M Conference, Israel (June 2012)M2M Health Applications - M2M Conference, Israel (June 2012)
M2M Health Applications - M2M Conference, Israel (June 2012)
 
Top Healthcare App Development Trends to Leverage in 2023
Top Healthcare App Development Trends to Leverage in 2023Top Healthcare App Development Trends to Leverage in 2023
Top Healthcare App Development Trends to Leverage in 2023
 
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in HealthcareWebinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
Webinar: Digital Health Strategy: Leveraging Emerging Technologies in Healthcare
 
Canada Telemedicine Market Analysis Sample Report
Canada Telemedicine Market Analysis Sample ReportCanada Telemedicine Market Analysis Sample Report
Canada Telemedicine Market Analysis Sample Report
 
Canada Telemedicine Market Analysis
Canada Telemedicine Market AnalysisCanada Telemedicine Market Analysis
Canada Telemedicine Market Analysis
 
Global Aesthetic Devices Market Analysis
Global Aesthetic Devices Market AnalysisGlobal Aesthetic Devices Market Analysis
Global Aesthetic Devices Market Analysis
 
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
Group 2 Module 5 Project - Small devices, BIG impact. How wearable health dev...
 
Signal detection and their assessment in clinical trials
Signal detection and their assessment in clinical trialsSignal detection and their assessment in clinical trials
Signal detection and their assessment in clinical trials
 
DigiSight Technologies
DigiSight TechnologiesDigiSight Technologies
DigiSight Technologies
 
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
Ten Years of Success Stories in Telemedicine - Med-e-Tel Luxembourg (April 2012)
 
Alert Systems in Wearable Devices – An Urban Necessity
Alert Systems in Wearable Devices – An Urban NecessityAlert Systems in Wearable Devices – An Urban Necessity
Alert Systems in Wearable Devices – An Urban Necessity
 
Presentation: Distribution Channels for Life Insurance, A Global Perspective
Presentation: Distribution Channels for Life Insurance, A Global PerspectivePresentation: Distribution Channels for Life Insurance, A Global Perspective
Presentation: Distribution Channels for Life Insurance, A Global Perspective
 
Germany Oncology Market Analysis
Germany Oncology Market AnalysisGermany Oncology Market Analysis
Germany Oncology Market Analysis
 
Remote patient monitoring_market
Remote patient monitoring_marketRemote patient monitoring_market
Remote patient monitoring_market
 
Europe Telemedicine Market Analysis Sample Report
Europe Telemedicine Market Analysis Sample ReportEurope Telemedicine Market Analysis Sample Report
Europe Telemedicine Market Analysis Sample Report
 
Presenting- Signal mining in Pharmacovigilance
Presenting- Signal mining in PharmacovigilancePresenting- Signal mining in Pharmacovigilance
Presenting- Signal mining in Pharmacovigilance
 
From healthcare to homecare: The critical role of 5G in healthcare transforma...
From healthcare to homecare: The critical role of 5G in healthcare transforma...From healthcare to homecare: The critical role of 5G in healthcare transforma...
From healthcare to homecare: The critical role of 5G in healthcare transforma...
 

Último

Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Último (20)

Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 

M health v1.7 for rosno

  • 1. 6 November 2010 Moscow School of Management SKOLKOVO 1 mHealth Solutions for Insurance Industry Prepared for ROSNO
  • 2. Reduce cost: decreasing visits to doctors and daily spent in hospitals 18.03.2022 Moscow School of Management SKOLKOVO 2 mHealth Innovation How it works? Call to action Mobile Healthcare applications Save life: providing immediate response in emergency cases Save time: providing on-line patient-to-doctors communication
  • 3. 18.03.2022 + Life insurance + Healthcare insurance + New insurance products Sharing innovation across 3 market segments Remote Health monitoring Case #2: Health Diagnostics Case #3: Pills management GSM module Remote Health treatment Case #1: Senior Emergency GSM module GPS tacking Emergency help Emergency Alert Solution mHealth Innovation How it works? Call to action
  • 4. 18.03.2022 Moscow School of Management SKOLKOVO 4 Emergency Alert Solution Do you know that? >18 mln Russians are over 65 40% out of them will fall this year Falls are the #1 cause of death among those over 65 1st four hours are the most critical Immediate assistance reduces • hospitalization by 26% • death by 80% Emergency Alert Solution Case #1: Senior Emergency GSM module GPS tacking Emergency help Endure a Senior life Reduce insurance costs Potential customers: Seniors over 65 Invalids (MS, Alzheimer) mHealth Innovation How it works? Call to action Additionally this solution might be customized for: Dangerous professions Children
  • 5. 18.03.2022 Emergency Alert Solution Adding value to existing ROSNO insurance products: mHealth Innovation How it works? Call to action    Parents Care Rosno Emergency Accident insurance Portable alert button, no phone calls Alert button and GPS tracking GSM module GPS tacking Emergency help Emergency Alert Solution Additional confidence for children: alert button, fall detection, GPS tracking
  • 6. 18.03.2022 Moscow School of Management SKOLKOVO 6 mHealth diagnostics Do you know that ≈18% of patients are readmitted within 30 days of their hospital discharge. mHealth reduce ≈25% in number of days hospitalized ≈19% in hospitalization costs for patients. Remote Health Monitoring Case #2: mHealth Diagnostics Boost health condition Reduce insurance costs Potential customers: With cardio conditions (>16 mln Russians) Diabetics (>11 mln Russians) Other diseases mHealth Innovation How it works? Call to action
  • 7. 18.03.2022 Adding value to existing ROSNO insurance products: mHealth Innovation How it works? Call to action   Parents Care Family Health Insurance Remote health monitoring, less visits to doctors Customized solutions to: - Cardio - Diabetes - Other diseases Remote Health monitoring mHealth diagnostics
  • 8. 18.03.2022 Moscow School of Management SKOLKOVO 8 Remote Health Treatment Remote Health Treatment Case #3: Pills management GSM module Boost treatment efficiency Reduce insurance costs Do you know that? Remote treatment reduces • >30% of doctor’s time per 1 patient • >20% costs per one patient Pills management: >50% stop taking pills ≈20% restart taking pills Increase treatment expenses by 30% Potential customers: With cardio conditions (>16 mln Russians) Diabetics (>11 mln Russians) Other diseases mHealth Innovation How it works? Call to action
  • 9. 18.03.2022 Adding value to existing ROSNO insurance products: mHealth Innovation How it works? Call to action   Parents Care Family Health Insurance Increase treatment efficiency Reduce hospitalization cases Increase treatment efficiency 1 solution might be used for whole family Pills management GSM module Remote Health treatment + ROSNO having full control of pills intake might develop new products with drug expenses coverage Remote Health Treatment
  • 10. Partnership solutions 18.03.2022 Moscow School of Management SKOLKOVO 10 $ $ Customer mHealth Co 24/7 Service: -Senior Emergency -Remote Health monitoring -Pills management  Attract new customers  Increase loyalty of existing customer base  Reduce healthcare costs Insurance product + mHealth Solutions mHealth Innovation How it works? Call to action
  • 11. 18.03.2022 Moscow School of Management SKOLKOVO 11 ROSNO target customers segment 1 mHealth develop business model for your business 2 mHealth test and tune business model within pilot co-projects 3 Our market is 1,5 mln potential clients mHealth Innovation How it works? Call to action