1. How Museums Can Use the Design Thinking Process
to Engage and Delight Visitors
Dana Mitroff Silvers
19 June 2014
MuseumNext, NewcastleGateshead, UK
Image
courtesy
Jana
Byington-‐Smith
2. Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
“Redesign the xyz feature of
xyz site…”
3. WWhat
Let’s
redesign
the
sharing
feature.
Users
want
a
new
image
viewer.
How
about
a
new
app?
Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
27. WWhat
Let’s
redesign
the
sharing
feature.
Users
want
a
new
image
viewer.
How
about
a
new
app?
Image
from
flickr
by
Knight
Center
of
Digital
Excellence
h?ps://www.flickr.com/photos/kcode/2879429718/
before you jump to solutions
42. Findings + insights
-most visitors don’t check Getty website in
advance
-overwhelmed when arrive
-need help getting started once on-site
Image
by
Roman
Fuchs
from
Wikimedia
Commons
CC
BY-‐SA
3.0
47. Photo
by
Andrew
Delaney/
Mindset and methodology
Summing up…
48. Design Thinking Approach
Traditional Approach
Insight-driven
Assumption-driven
Iterative
Linear
Rough prototypes
Beta versions
Doing + testing
Talking + talking
49. 5 big takeaways
1. Get away from your desk
2. Question assumptions
3. Define problems /opportunities
before solutions
4. Prototype and iterate early and
cheap
5. Spend less time talking, more
time doing