Personal Information
Organização/Local de trabalho
Colombia Colombia
Cargo
Director de Planeación Estratégica at Feeling Company
Sobre
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Marcadores
branding
planning
planner
marca
publicidad
agencias
publicista
insights
creatividad
brief creativo
estrategia
planeación
inspiration
strategy
advice
tips
casos
portfolio
portafolio
Ver mais
Apresentações
(27)Documentos
(2)Gostaram
(33)11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
Content Marketing Institute
•
Há 3 anos
Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement
Sustainable Brands
•
Há 9 anos
WWBD?
VCU Brandcenter
•
Há 10 anos
Chasing Insights with Google
VCU Brandcenter
•
Há 9 anos
What Creativity Needs From Planning
VCU Brandcenter
•
Há 10 anos
What Technology Wants from Planning
VCU Brandcenter
•
Há 10 anos
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
Há 14 anos
What is Digital Strategy?
Julian Cole
•
Há 11 anos
Estreategia Y Publicidad
Alejandro Zapata S
•
Há 14 anos
Inovação
bethfurtado
•
Há 14 anos
Dicas para os planners do futuro
carlosbronze
•
Há 14 anos
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
Alex Johnson
•
Há 15 anos
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
cxpartners
•
Há 14 anos
Consumer Insights en el Marketing: ¿qué son y cómo se generan?.
Consumer Truth - Insights & Planning
•
Há 14 anos
Nokia: Connecting People In New And Better Ways
Nokia Conversations
•
Há 15 anos
Modern Brand Building
Paul Isakson
•
Há 15 anos
Planejamento
Thiago Miranda S
•
Há 15 anos
Jason Theodor's Creative Method and Systems
Jason Theodor
•
Há 15 anos
Creative Message Strategies
Largest Catholic University
•
Há 15 anos
Alguien me puede decir qué diablos es un insight?
DDB Latina
•
Há 14 anos
Modelo De Las Brechas Sobre La Calidad En El Servicio
daniel naranjo
•
Há 14 anos
Naked Tokyo 1 Year On
naked comms
•
Há 15 anos
MadInspain 2009
Juan Leal
•
Há 14 anos
The New Negroponte Switch
schulzeandwebb
•
Há 14 anos
Planning and measuring social media strategies
Lander Janssens
•
Há 14 anos
The Audience Is Always Right
mad blog
•
Há 14 anos
MiCase SuCase 2009
Fabiano Coura
•
Há 14 anos
Movistar Digital Day Final - Quien es el usuario en internet?
Tuyo Isaza
•
Há 15 anos
Data Driven Design Research Personas
Todd Zaki Warfel
•
Há 16 anos
advertising stunts and ideas Q2|2008
Ayman Sarhan
•
Há 14 anos
Personal Information
Organização/Local de trabalho
Colombia Colombia
Cargo
Director de Planeación Estratégica at Feeling Company
Sobre
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
Marcadores
branding
planning
planner
marca
publicidad
agencias
publicista
insights
creatividad
brief creativo
estrategia
planeación
inspiration
strategy
advice
tips
casos
portfolio
portafolio
Ver mais