How non-profits can benefit from Social Media

1. By : Robin Low SOCIAL MEDIA for social causes

4. A radical change has occurred in the World of advertising and marketing “ ”

5. Supporters are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

6. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

7. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

8. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

14. social media for NFP (not for profit organizations)

16. Engagement is all about making it relevant to the supporter. “ ” James Speros, Chief marketing officer, Ernst & Young

17. Attention Engagement The new paradigm

19. the numbers

21. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank

23. 1 in 4 Facebook Users Come From Asia or the Middle East

24. internet penetration

25. internet users

27. how?

30. understand social media

31. 4 pillars of SOCIAL MEDIA Tips to grow your influence

32. Create Networks Blogs Articles Groups Forums Pages Twitter eHow YouTube Podcast Existing Networks Join Forums Join Groups Wikipedia Twitter Comment on blogs Build Relationships Reply to forums Post value Twitter Follow Twitter reply RT Start Events Measure Success # of reply # of RT # of clicks on links Track influence Sales ROI from links Benchmark with competitors

33. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.

34. decide on purpose of social media and organization’s position Social media is not just to get donations, decide on what your organization would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.

35. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.

37. Nonprofit Technology Blogs techsoup.org

38. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.

39. develop social media policies Decide on what can be said and what can’t be said and integrate it into your HR policies. Set up staff training around your social media policy to create awareness amongst all staff.

42. be consistent Consistency is key. Devote a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.

45. respect copyright and reference source There are codes and ethics you need for follow, and in social media, there is no exception. Referencing source, adding links adds credibility to your blogs.

55. who’s got time? www.lolnptech.blogspot.com

65. “ A direct result of not tying activity to an end game, the ability to know what it is we want to measure before we engage. Doing so, allows us to define a strategy and a tactical plan to support activity that helps us reach our goals and objectives.” -- Brian Solis, author and principal of the FurtureWorks agency measuring ROI

66. Brian Solis’s ROAD

68. “ A direct result of not tying activity to an end game, the ability to know what it is we want to measure before we engage. Doing so, allows us to define a strategy and a tactical plan to support activity that helps us reach our goals and objectives.” -- Brian Solis, author and principal of the FurtureWorks agency measuring ROI

91. doing.gd Features: (Phase 1) Blogs for socially responsible organizations Online Forums to discuss causes Article / News submission Intelligent online store for sustainable products and social enterprises with social media plugins Twitter / Facebook page to promote partnering organizations Event Calendar

92. doing.gd Features: (cont) Wiki for causes / organizations Facebook / Twitter / YouTube / Flickr Feeds Widgets and links to partnering sites Consolidated traffic, Search Engine Optimization Reviews and recommendations Events / Conventions / causal meetups

93. doing.gd Features: (Phase 2) User’s social media and search engine aggregation (User can access Twitter / Facebook Feeds on doing.gd) Smartphone / iPhone apps Getting regional products, consolidating orders for cheaper shipping Expanding reach to overseas Getting donations for causes online

94. doing.gd Features: (Phase 3) Empowering entrepreneurs to join and be part of doing.gd by franchising online stores to physical locations Sales training and free marketing online for people who want to sell sustainable and social enterprise products Create doing.gd membership and rewards system

95. Twitter: robin_low Blog: http://life-in-boston.blogspot.com/ Facebook: http://www.facebook.com/socialhub jump on the social media bandwagon now!