Seo E Merge 12.8.08

Is Your Event Website Optimized? Arran Coole, ASP Inc Dave Lutz, Velvet Chainsaw Stephen Nold, MeetingTechOnline

Agenda Intro to SEM/SEO 1 SEO/SEM Case Study 2 Top 9+ SEO Tactics for Events 3

How to use your keypad ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #1

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #2

Ground Rules ASK Questions Cell Phones OFF Keep ?’s Relevant To all NO Speeches Do Not Run with Scissors NO Vendor Plugs Simple Rules Share your experiences

Am I Google biased?? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO vs. SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO is like Chess ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hmm, Chess is easier! ,[object Object],[object Object]

ASP’s SEO Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Empathy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #3

Google Analytics MeetingTechOnline.com

Google Analytics MeetingTechOnline.com Launched Newsletter Monthly to 2 weeks Launched MTO Summit

[object Object],[object Object],[object Object],[object Object],[object Object],Audience Response #4

[object Object],Event SEO Tactic #1

[object Object],[object Object],Event SEO Tactic #2

# of words used in searches Source: OneStat ( www.onestat.com ), 1 Nov 07

Press Releases and SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Event SEO Tactic #5 Content is King!

[object Object],Event SEO Tactic #7 Networking Itinerary Planner Personal Expo Plan Engagement Matchmaking

Social Bookmarking/Sharing ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources

Seo E Merge 12.8.08

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