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Optimizing Web Sites for Conversion & Engagement

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Velvet Chainsaw Consulting
Velvet Chainsaw Consulting
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Optimizing Websites for Conversion and Engagement by Philippa Gamse, CMC © 2012 Philippa Gamse
What is Conversion?
Conversions • Conference / meeting registrations • Exhibit sales • Sponsorship sales • “Call for papers” / abstract submissions • “Keep me posted” sign-ups • Exhibit / sponsor information requests • Schedule downloads 3
Conversion equation: C= 4m + 3v + 2(i - f) - 2a Source: Marketing Experiments 4
Conversion Elements • Motivation • Value • Incentive • Anxiety • Friction 5
1.Over 70% of consumers would be more likely to buy a product online if it was described in their own language 2.Over 55% of consumers say that the ability to read in their own language is more important than price Source: Common Sense Advisory, Inc. 6
Do You Know? . . . what you don’t know about your Web presence?
Free sample chapters at: www.websitesthatwin.com/book-preview.html

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Optimizing Web Sites for Conversion & Engagement

  • 1. Optimizing Websites for Conversion and Engagement by Philippa Gamse, CMC © 2012 Philippa Gamse
  • 3. Conversions • Conference / meeting registrations • Exhibit sales • Sponsorship sales • “Call for papers” / abstract submissions • “Keep me posted” sign-ups • Exhibit / sponsor information requests • Schedule downloads 3
  • 4. Conversion equation: C= 4m + 3v + 2(i - f) - 2a Source: Marketing Experiments 4
  • 5. Conversion Elements • Motivation • Value • Incentive • Anxiety • Friction 5
  • 6. 1.Over 70% of consumers would be more likely to buy a product online if it was described in their own language 2.Over 55% of consumers say that the ability to read in their own language is more important than price Source: Common Sense Advisory, Inc. 6
  • 7. Do You Know? . . . what you don’t know about your Web presence?
  • 8. Free sample chapters at: www.websitesthatwin.com/book-preview.html