The document summarizes a virtual roundtable discussion on Facebook threats and opportunities within enterprises. Kristin Burnham from CIO.com presented on how Facebook was initially seen as a major threat due to risks of information leakage, lost productivity, and security issues. However, views have evolved and many enterprises now use Facebook for marketing, managing reputation, and developing social business strategies. The role of CIOs is to lead adoption of social media by developing acceptable use policies and focusing on productivity rather than just risk avoidance.

1. Presented by: Facebook and the CIOThreats and Opportunities Within the Enterprise May 18th at 12pm EST Virtual Roundtable Moderator: Bill Murphy, CIOES Founder & RedZone CEO Sponsored By

3. About CIO Executive Series

4. About Sponsor

5. New CIOES Board Members

6. Kristin Burnham, CIO.com Web 2.0 Advisor

7. Roundtable Presentation

8. Q & A

9. Donna Cahill, New Media Marketing (LinkedIn Discussion) SPONSOR 2

11. Over 250 senior CIO level IT executive members

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26. Company secrets & sensitive information

27. Employee usage

28. Monitoring company reputation

29. Facebookopportunities within the enterprise

30. Tips for employee adoption

31. How CIOs can devise a social business strategySPONSORS 7

32. Facebook and the CIO Top threats and opportunities within the enterprise Contact: kburnham@cio.com @kmburnham Linkedin.com/kristinburnham Kristin Burnham Staff Writer, CIO.com 8

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34. “Facebook is a threat to the company.” Company secrets! Sensitive information! 10

35. “It’s an employee time-sink.” 11

36. Company Usage by the Numbers 87% 77% 1.5% Employees who said they had no clear business reason for using Facebook Employees who admitted to logging in to Facebook at work Total loss in employee productivity 12 Source: 2009 Nucleus Research

37. “Facebook is a breeding ground for security threats that I don’t have time to manage.” 13

38. Facebook in the news... WARNING: Facebook Clickjacking Attack Spreading Through “Likes” -Mashable Facebook’s Automated Security Fails to Impress -ITworld Security Expert Puts Details from 100M Facebook Profiles Online -Macworld Facebook Poses Biggest Security Threat to Businesses -PC Advisor Fresh Security Fears for Facebook Users -Irish Examiner 14

39. “It’s a forum for others to speak poorly of the business.” 15

41. Employees would waste time

42. Employees would infect company computers

43. ...and so on.16

44. 2009 2011 17

45. It’s a vehicle for marketing to promote the brand. Facebook Pages Interact with your customers Promote company blog Promote new products 18

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47. It helps manage the company’s reputation...for good and bad. 20

48. “It has paved the way for enterprise iterations of Facebook.” 21

49. So what’s the CIO’s role in all this? 22

50. “In the last 10 years, IT has been all about managing risk—specifically the risk introduced with consumer tech. You cannot lose sight of the core reason that the IT organization exists, which is to make the company more productive. When you have waves of change like what is happening now, it’s important to lead the change. No company wants a CIO that's behind everyone else. If your company is telling you what to do, or you’re waiting for people to tell you what to do, you're not leading.” -Tim Campos, CIO, Facebook 23

51. Develop a social media policy. Ask WHY your business wants to use social media. Can you sustain it over time? Do not create a policy, extend your current one. Make your policy broad. Ask for input. Reassess later. 24

52. Craft an acceptable-use policy. Questions to consider: Do all employees need the same level of access? Is there a need for employees to download software? Should there be “anytime, anywhere” access? What information are employees allowed to post? What are the consequences for policy violations? 25

53. Remember... Social media is here to stay. Trust your employees! Facebook threats are manageable. Lead the charge. 26

54. Additional Resources How CIOs Can Devise a Social Business Strategyhttp://www.cio.com/article/669222 Social Media Safety: Acceptable-Use Policies Are Criticalhttp://www.cio.com/article/590113 How to Devise a Stellar Social Media Policy: NASA’s Tipshttp://www.cio.com/article/586813 Enterprise Collaboration Tools: 4 Ways to Achieve More Valuehttp://www.cio.com/article/678008 My Enterprise 2.0 Rollout: 4 Keys to Successhttp://www.cio.com/article/598921 Coping With Social Media Burnouthttp://www.cio.com/article/507391 CIO.com’s Facebook Bible: Everything You Need to Knowhttp://www.cio.com/article/508121 27

55. Stay Connected LinkedIn: CIOES Research & Advisory Check out upcoming roundtables, blog posts and video chats on: www.CIOES.org Twitter: @cioestv Facebook: CIO Executive Series TV SPONSOR 28

56. Contacts Bill Murphy Founder & Host & Sponsor CIO Executive Series & CIO TV(410) 320-6433bmurphy@cioes.org Donna Cahill New Media & Member Development Director CIO Executive Series(410) 858-4111dcahill@cioes.org SPONSORS 29