1. TIFFANY & CO. THE 350 P ST
Volume 1, Issue 3 September 2010— December 2010
From The Desk Of Giles Marsden
It’s December…..one of our favorite times of year. The
holidays mean so much for us personally, but also as a
business. It’s the time when the promise of the Tiffany
brand rings true more than ever. Year after year, holiday season after
holiday season, clients both existing and new walk through our doors with
hopes, expectations…….and hopefully long shopping lists! It’s the time of
the year when your relationship building skills and great service you’ve
been providing all year pays off.
We certainly have lots of exciting merchandise to offer; from our tried
and true favorites to new designs and collections such as yellow diamonds,
line extensions of existing collections and the Tiffany Leather Collection.
But as memorable as our merchandise is, the service we provide needs to Illustrated by Tobie Giddio
be even more memorable. Regardless of our individual roles, we are each
responsible for doing everything we can to make our clients experience in Inside The 350
the store the best it can be. I know it gets tough sometimes and we get
tired, feet get sore, customers try our patience; but I ask you all to dig Breast Cancer Awareness-Nike 2
deep, take a deep breath and remember to greet each and every guest; Clutch Me If You Can 6
find out what brings them in and do your best do deliver service as legen-
dary as the Blue Box. Did You Know… 4
Double Puzzle 6
I wish each and every one of you a meaningful and wonderful holiday season. Engage—Let’s talk about... 3
Giles
Julie’s Historical Encounter 2
Everyone Wants The It Bag... The Rare Beauty at Tiffany Look Who’s Carrying Our TLC 4
Richard Lambertson and John Truex made The Tiffany Yellow Diamond was originally
their appearance in our San Francisco found in South Africa in 1877; it is said Make It Right 2
store and hosted two open houses show that the meaning of giving a yellow dia-
casing their exquisite leather collection mond is to promote peace and serenity. My S.O.S! Stories 2
followed by an evening cocktail event on Introduce your customers to come view
Monday, November 15th. Mingling and the bright selection on the first floor.
talking enthusiastically about their collec- Silver Incentive 2
tion; anyone who
p u r c h a s ed a San Francisco GIANTS 3
piece was more
than welcome to Style To Sell 5
ask the infamous
designers for an Team Building Together 3
autograph.
The 350 Post 1

2. Maxine: I was spotted ticular on what she about the commitment
during the Bay to wanted; both nearly NOT the metal). They
Breakers, being silly broke into tears as I insisted on pictures
and saying, "If you love was wrapping up the combating the moment October was National Breast Cancer
someone, come to Tif- rings. of buying the ring and Awareness Month where almost every re-
fany's!" A female couple My other couple were turns out Mr. Grumpy tail store on the square displayed pink
came in the following was more sentimental showing their support. In addition, Nike
the two guys who one
day and ordered two was super nice and the than he wanted us to celebrated their seventh year of the Nike
rings. One was gruff know.
other super grumpy. It Women’s Marathon that was on October
and kind of "Oh who took three visits to
needs a ring?" the 17th where more than twenty thousand
close the sale and I
other was insisting but received a funny email women ran in support of the cause and to
as it turned out the one saying that the ring receive their Tiffany pendant at the end of
who was cavalier about m ade his finger the finish line.
the ring was very par- "itch" (as in nervous
Make It Right
Dear Michele H., into the store you imme- care of their clients to
I have been receiving diately stood behind your that degree just confirms
beautiful gifts from Tif- merchandise without a why it’s Tiffany or
fany for years and have question. Your warmth, nothing for me. Michele
never had any issue with compassion and ulti- your kindness completely
my jewelry; for that rea- mately your gracious warmed my heart.
son I only wear gesture of offering me Thank you for your out-
Tiffany because the qual- another keychain was standing service.
ity is unmatched. I was amazing. Rarely do you
Best,
so disappointed with the meet a sales person with
tiffany heart keychain such a genuine care for Nicole
and what ultimately oc- the customer. The fact
curred when the ball that Tiffany & Co. em-
loosened and fell off. I powers staff to take
The city never looked so good black bearded and
dressed in orange and black. It was sheer torture
to watch and/or listen to on the radio but after a
long awaited fifty-two years the San Francisco
Giants finally won and can call themselves the
official 2010 World Series Champions!
Julie’s Historical Encounter
My dentist happens to be descended from royalty; his great, great grandfather was a baron and his great aunt is Mrs. Sheldon White-
house who had the pleasure of wearing the Tiffany Yellow.
“…the Tiffany Yellow has been seen by millions of others in almost seventy years of continuous display in Tiffany's
store. It has also been shown at numerous exhibitions: they include the Chicago Columbian in 1893, the Pan-
American in 1901, the Chicago Century of Progress in 1933 34 and the New York World's Fair in 1939. The first
occasion on which the diamond was worn was in 1957 at the Tiffany Ball held in Newport, Rhode Island, when the
chairwoman of the ball, Mrs. Sheldon Whitehouse, had the honor of wearing it, mounted for the occasion in a neck-
lace of white diamonds. In 1971 the Tiffany Yellow returned to South Africa for the exhibition which marked the
centennial celebrations of the Kimberly Mine. After an absence of forty years from London, Tiffany's re-opened
their branch in Old Bond Street in 1986, and displayed the diamond to herald its return. “
The 350 Post 2

3. Engage—Let’s
talk about...
SILVER INCENTIVE
Last issue we talked about Tiffany being on Facebook and the
launch of its very own iphone application; did you know that Tif-
fany is on Twitter too? Get updates on launches, celebrity sight-
ings on who is wearing what from T&Co., new designs and more
by following TiffanyAndCo. Receive a tweet when a new job is
posted by following TiffanyJobs
Congrats to the November Silver Incentive Winners!
Sabrina Chamaki-1st Place
Want more Tiffany?!? Browse through the latest ads as well as Christina Hsu-2nd Place
videos of events from around the world on YouTube.
Rosanna Nardi-3rd Place
We are onto a great start for the contest. We ended November
with $443,684. Check out the new board in the break room to
track our progress.
Everyone can be a winner in this contest. If the store meets
their Silver Stretch goal for QTR 4, each employee wins a day
off with pay!
Cheers!
Amy Proto
Sales Manager-Fashion Jewelry
Picnic at the Beach by Maxine Parrick
The BBQ at Baker Beach followed the "Great Inven-
tory Night" and it was a welcomed distraction: a
fun event due to the joint efforts of the Team Lead-
ership Committee. Fabian was an important link in
the chain of communication, while Sonia was our
main management support person; making phone
calls to rangers, and a massive trip to Costco to purchase the yummy bur-
gers, buns, hot dogs, etc. for the grill. Our own Demetrius a.k.a. "Big D" was
Grill Mister with support from wingman Eric Carl. Our perfect spot locator
was a combo dynamo team of Amy's family and Jerry Parrick. Maxine dem-
onstrated the art of making the perfect "S'mores" utilizing the unique addi-
tion of dark chocolate. We had incredible salads and treats from all the par-
ticipants. We had little kids, babies and lots of cute dogs. It was wonderful
to eat messy food, laugh, drink soda pop and beer with each other and joy-
fully watch the sun set on what turned out to be a stellar night: 68 degrees,
no wind, just fun. Special thanks to all who planned, prepped and attended
this event.
The 350 Post 3

4. Look who’s carrying our TLC...
Tiffany
Bracelet bag Tiffany Luxe
in Tiffany Taylor hobo in
Blue satin cognac grain
$795 leather $995
Tiffany Re- Tiffany City Clutch Wallet in
versible Tote platinum leather with a drop
in garnet in chain $495
suede and
garnet
leather $395
Tiffany Reversible Tote in Tiffany
Tiffany Avenue Shopper in Tiffany
Blue suede and platinum
Blue glazed crocodile with silver leather, large $595
leather interior, medium and in espresso
glazed crocodile
with Tiffany
Blue leather
interior, me-
dium $1800
Tiffany Laurelton Top
Handle in garnet
glazed crocodile
$16,500
Tiffany Sofia
Minaudiere in
platinum metal-
lic leather with
a crystal chain
$1395
Tiffany Lyn Lizard Clutches $1800
Tiffany Sadie
Tiffany Savoy Fold Over Clutch in
Clutch in Tiffany Blue black nappa
and Onyx Satin with a leather $795
crystal clasp $995
The 350 Post 4

5. Style to Sell
Tiffany East Side Tote in
red and cognac grain
leather $1495
Cushion-cut Yellow Citrine Ring set in 18k yellow gold
$1,500;Tiffany Bow Pendant in 18k yellow gold $425; Freshwater
Pearl Necklace with a sterling silver toggle $850; Freshwater
Pearl Stud Earrings set in sterling silver $150
Tiffany Aria Diamond
Band Ring set in
platinum $10,800-
$11,300 Oval Clasping
Bracelet in
18k gold
$1,800
Bead Necklace in 18k
yellow gold, 72”
Toggle bracelet $7,500; Trefoil Key in
Bone Cuff in
$210 and Return 18k yellow gold $900; 18k yellow gold
to Tiffany toggle Diamond Clover Key in
necklace in ster- $8,500
18k yellow gold $1,100;
ling silver $390
Oval Link Pendant Chain
in 18k yellow gold $350
Tiffany Metro
Diamond 3 row
hoop Earrings
Diamond Cell
set in 18k white
Bracelet set
gold, small
in platinum
$4,750
$82K
The 350 Post 5

6. Guess What’s In My Bag?
Match the item on the right to the bag on the left.
Clutch Me If You Can
X Y A GA L
10 16
L NY
1 9
S E DA I
4
N O R MA G
3 11
L O Y L H S Y A V O
7
S I A NT
2 13
R I Z L A D
5 12
L O C R E C DO I
14 8 15
L E T HA R E
6
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Did You Know…
Did you know that with Christmas being just around the corner you can
Game Key
benefit with saving on gifts by browsing through the Employee Advantage-
Special Offers on the Intranet? Keep fit during the holidays or begin that
new resolution to stay fit after when you read through Tiffany’s Health and
Fitness Reimbursement Program; eligible expenses are reimbursed at 50%.
Newsletter Editor The 350 Post 6
Danielle S. Lopez