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Welcome to Grant-a-lot!
          Where all proposals live happily ever after!
Your Fairy Godmother has heard your pleas and has agreed to confer your
fondest wish. You can create a world in which all of your grant writing needs are
met. Just so she gets it right, your Fairy Godmother wants you to write down
all of the people in your kingdom you need to participate in the grant writing
process and in what capacity.


                                      Grant Planning Committee


What does the Committee do? How often does it meet?




Who is on your team?
    Department                                Role                                    Who?
Senior                    Review and approve proposals, budgets,
Management                and attachments


Administration            Help obtain MOUs and letters of
                          support; collect attachments; secure
                          internal and external signatures; and assist
                          with coordination, formatting, copying,
                          and/or submittal of application
Program                   Provide all program information, including
                          description of activities, outputs,
                          outcomes, and evaluation methods

Finance                   Prepare and complete budget forms and
                          budget narratives or confirm that existing
                          budgets are current




                                                                                                                1/2
Loretta Holland, CFRE                                                                  www.prospectconsulting.net
DLHolland@austin.rr.com                                                             http://meankitty.wordpress.com
List two obstacles you might encounter:


  1.




  2.




 List two people who will champion your cause and help you get your wish!


                          1.




                          2.




                                                                                                 2/2
Loretta Holland, CFRE                                                   www.prospectconsulting.net
DLHolland@austin.rr.com                                              http://meankitty.wordpress.com
El Buen Samaritano 
                              Homeland Security Work Plan 
                                                
                       DUE April 30, 11pm EST! MUST Use Grants.gov 
                                (Goal to submit on April 28) 
                                                         
                        Task                                Person(s) Responsible          Due Date 
Complete Face Page SF‐424 (online form)                               LH                      4/12 
Complete Budget Summary Form‐424A SF (online                          SF                      4/26 
form) 
Complete Budget Narrative/Justification (Excel File)              SF with MI                  4/19 
Complete Certifications/Assurances (online form)                      LH                      4/26 
    SF‐424B‐Assurances Non‐Construction   Programs 
    Certification Regarding Lobbying 
    Certification Regarding Debarment, Suspension, 
         and other Responsibility Matters 
    Certification Regarding Drug‐Free Workplace 
Complete Program Abstract/Summary                                     LH                       4/27 
Complete Project Narrative                                                                          
    Program Design and Outcomes                                   LH with MI          First Draft to EBS 4/15 
                                                                                      Draft back to LH 4/20 
                                                                                    Second Draft to EBS 4/23 
                                                                                      Draft back to LH 4/26 
                                                                                     Final draft finished 4/27 
    Organizational Capacity and Project Management                LH with MR          First Draft to EBS 4/12 
                                                                                      Draft back to LH 4/15 
                                                                                    Second Draft to EBS 4/19 
    Demonstrated Experience and Past Performance                  LH with MI          First Draft to EBS 4/14 
                                                                                      Draft back to LH 4/19 
                                                                                    Second Draft to EBS 4/23 
    Project Plan and Budget                                    LH with MI and SF      First Draft to EBS 4/14 
                                                                                      Draft back to LH 4/19 
                                                                                    Second Draft to EBS 4/23 
ATTACHMENTS NEEDED                                                                                  
   USCUS conformation of receipt f mandatory LOI                      MR                       4/27 
   501c3 Letter                                                       MR                       4/27 
   Declaration of Funding Intent                                      LH                       4/27 
   Negotiated Fringe Benefit Agreement (if                            SF                       4/27 
   applicable) 
   Indirect Cost Agreement (if applicable)                            SF                      4/27 
   Resumes of key personnel (one page each)                           MR                      4/23 
   Job description of vacant key positions (one page                  MR                      4/23 
   each) 
   MOU with partnering organizations                                  MR                      4/23 
   Project plan phases graphic representation                         LH                      4/23 
   Lost of other federal grant programs from which                    MR                      4/23 
   EBS receives funding or has applied for funds 
   Annual operating budget                                            MR                      4/23 




El Buen Samaritano: HS Plan                                                                           Page 1/1 
 
                             Prioritize Your Grant Opportunities! 
                              
                             A little work up front can increase your chances of securing a grant. 
                             By knowing what makes a good match, you can pursue great 
                             opportunities, further explore potentially good prospects and 
                             confidently pass on funders that are not right for your organization. A 
                             two‐tiered approach helps you quickly determine what goes forward 
                             and what does not.  
     
     
    Your Five‐Point Check List for New Opportunities (Tier One) 
    When you find a potential grant opportunity, read the guidelines and determine the following: 
     
      • Areas of interest – Does the funder support the types of services you offer? 
      • Geographic limitation – Are you located in the area where the funder provides grants? 
      • “Unsolicited” proposals – Does the funder only support pre‐selected organizations? 
      • Range of grants made – Does the funder make grants big enough to be meaningful to your project? 
          Does the funder make grants that are too big for your project? 
      • Who they funded before and how much – Check the funder’s website or Form 990 
          (www.guidestar.com) to see if they fund what you do and at what level. 
     
    Criteria for Your Grants Team to Consider (Tier Two) 
    Grant opportunities should be vetted by your Grants Team for issues related to organizational direction, 
    finances, and logistics, such as: 
     
        • Project’s relevance to mission – Does the opportunity directly address your mission? Are you 
           turning yourself into a pretzel to make it work? 
        • Submission addresses a gap in existing services/funding – Grant writing efforts should focus first on 
           meeting the financial goals/obligations for existing, budgeted expenses. Will this grant help the 
           organization meet its budget? 
        • Provides an opportunity for new, needed programs – Are there services that you wish you could 
           offer to augment or enhance existing programs? Are you willing to adjust your budget to pursue 
           these funds? 
        • Intensity of financial and programmatic reporting – How rigorous are the reporting requirements 
           and when are they due (monthly, quarterly)? Are the requirements proportionate to the amount of 
           funding you would receive? 
        • Flexibility in how grant may be spent (how restricted) – Will you be struggling to spend the money? 
           Can you capture administrative/indirect costs? 
        • Size and duration of grant – Is the award large enough to be meaningful and worth the time put 
           into administering the grant? Is there an opportunity for a multi‐year grant or continued funding? 
        • Timing of deadlines – Does the deadline fall during times of high activity? Are there other grant 
           submission or reporting deadlines? Is your big event that week? Will key staff be on vacation? 


                                                                                                                     1/1
Loretta Holland, CFRE                                                                        www.prospectconsulting.net
DLHolland@austin.rr.com                                                                  http://meankitty.wordpress.com
Types of Writing: Finding Your Focus
                                           Knowing about the different types of writing and choosing the correct mode keeps you focused on
                                          your writing goal and aware of the tone you should take. This will help you think about your
                                          audience, make word choices, decide what information to include (and not include), and know
                                          whether the voice you use is formal or casual.



When the                   and the purpose (writing                       you are engaging in   which has                       which you can see in
primary focus is           goal) is to
on
The writer                 Express yourself and communicate               Creative writing      A personal feel, personal       Diaries, autobiographies,
                           your thoughts, feelings, and                                         thoughts and opinions and       memoirs, and fiction
                           opinions                                                             relates personal experiences
The reader                 Persuade or convince the reader                Persuasive writing    A stance, opinion or            Debates, newspaper
                           of something, to change or lead                                      position and may include        editorials, sermons,
                           the reader’s opinion, elicit                                         an attempt to elicit an         advertising or marketing
                           emotion from the reader                                              emotional response              materials, direct mail
                                                                                                                                solicitation letters
Answering a                Explain how something works,                   Expository writing    Logical supporting facts,       Grant proposals,
question (real or          relay information, provide a                                         details, explanations,          directions, how-to
implied)                   direct answer to a specific                                          examples, strong                manuals, textbooks,
                           question, educate someone on                                         organization, and logical       newsletters
                           an issue                                                             order
The message itself         Create a text that can be                      Descriptive writing   An element of writing for the   Movies, jokes, songs
                           appreciated in its own right                                         sake of writing, the feel of
                                                                                                being entertained
Adapted from A Rhetoric for Writing Teachers, Third Edition, Erika Lindeman

The writing goal of a grant proposal is to GET THE MONEY! Which of these strategies can help you do this?

         1. Make your reviewers feel sorry for kids by telling a really sad story about one of them.
         2. Answer all the questions in the RFP thoroughly so that you receive a high score from your reviewers.
         3. Include a lot of personal opinions about your services and try to persuade your reviewers to agree.
         4. Present a logical explanation of your services, including a detailed description of how you deliver services, who receives
         them, and what your objectives are.



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Loretta Holland, CFRE                                                                                                                www.prospectconsulting.net
DLHolland@austin.rr.com                                                                                                           http://meankitty.wordpress.com
BEWARE! Three Common Writing Traps
Avoiding these common writing traps can produce easy to understand narrative that
requires less effort from your reader. Clean narrative keeps readers engaged and helps
them quickly find the information they need to score your proposal. Removing these
writing traps from your narrative can be a space (and life!) saver when you are facing page,
word, or character limits. In avoiding writing traps, a thesaurus can be a writer’s best friend.

       Active v. passive voice
          “Active voice” is when the subject is doing the action described by the verb. In “passive voice,” the subject is
              having something done to it. Passive voice can sound vague, buries the subject, and softens the action.
                 Active voice has a snappier, more forward sound. The word “by” and the presence of “be” verbs (is,
   Space
   Saver!
                 are, being, was, will be) often signal passive voice.

                Passive: Testing is provided by qualified, licensed staff. (7 words, 49 characters)
                Active: Qualified, licensed staff provide testing. (5 words, 42 characters)

Passive: Two hundred clients were recruited by agency outreach staff in 2009. (11 words, 68 characters)
Active: Agency outreach staff recruited 200 clients in 2009. (8 words, 52 characters)

         Fluffy phrases
Writing formally simply means communicating in a professional manner with someone we don’t know
well personally. Writers often fall into the trap of using extra words and stuffy writing to sound formal               Space
and smart. Fluffy phrases add unnecessary bulk to your writing—without adding enhanced meaning.                         Saver!
Winnowing this excess can make narrative nimbler and ultimately more interesting. Look for “be”
verbs; words like “of,” “with,” and “who;” and words ending in “-ing” or “-ed.”

                                   Fluffy Phrase                                A Better Choice
                   have a tendency to                                                                    tend to
                   is indicative of                                                          shows, illustrates
                   are in need of                                                                          need
                   make contact with                                                                    contact
                   gives rise to                                      results in (can often be cut altogether)
                   has the effect of making, gives rise to                            makes, causes, renders
                   in order to                                                                                to
                   the patients who are located in                                                   patients in
                   additionally, also, in addition to, currently                  (can often be cut altogether)
                   There are some patients who are                                              Some patients
                   In regards to, concerning, with respect to      about, on, for (can often be cut altogether)
                   the recruiting of clients                                                 client recruitment

         Hyperbole and overstatement
Zeal for our work can propel us to make broad overstatements. Hyperbole is a sure sign that you have left the world of
expository writing, have ventured into marketing language, and wish to elicit an emotional response. The claim is
something you cannot prove to be true or would be hard-pressed to prove if asked for supporting data.

Danger words!
       Only                                          Unique                                     Sole
       Always                                        Completely unique                          In the entire service area
       Never                                         Most                                       Any adjective ending in “est”

                                Statement                                                          Problem
Without the help of the AIDS Foundation of Webb County, none of                This is rather presumptive and not able to be
these individuals will have the medical are they need.                         proved.
The Brazos County Health Center helps the poorest, sickest people in           Can only be true if everyone in the County has
the County.                                                                    a medical exam and is screened for income.




                                                                                                                                   1/2
Loretta Holland, CFRE                                                                                     www.prospectconsulting.net
DLHolland@austin.rr.com                                                                                http://meankitty.wordpress.com
You’re the Editor!
The narrative below needs your help! Read each sentence and circle the words that
indicate the writer has fallen into a trap. Rewrite each sentence so that it is active,
clear, and reasonable.

Example #1: Clients who are in need of services are provided
with these services by a multidisciplinary team.

Correction: Clients receive services from a multidisciplinary team.
Correction: A multidisciplinary protection team provides services to clients.

Example #2: The clients who are located in the rural counties frequently have a tendency to have issues
in regards to transportation.

Correction: Clients in rural counties often have transportation issues.



                                              It’s Your Turn!
    1. In order to medical meet the needs of clients who are residing in rural areas, which gives rise to
       transportation problems, case managers make contact with the local CARTS program.

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________



    2. Testing for HIV/STDs is offered by medical staff at no cost to clients who are the poorest people
       in the county and would never know their status without this service.

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________



    3. The Tarrant County Health Center provides a service that is completely unique in the county,
       with no other resource for free, rapid HIV testing in the entire service area.

________________________________________________________________________________________

________________________________________________________________________________________

________________________________________________________________________________________




                                                                                                                      2/2
Loretta Holland, CFRE                                                                        www.prospectconsulting.net
DLHolland@austin.rr.com                                                                   http://meankitty.wordpress.com
Writing SMART:
                                          Creating Objectives That Tell Your Story
                                A SMART objective can be an output or an outcome and can be used
                                to evaluate process or performance. Writing SMART requires that
                                your program and its staff commit to tracking, evaluating, and
                                achieving results—which may mean that you have to change the way
                                you collect information or store data. Conversely, writing SMART will
                                always let you know if your program is effective and meeting the
needs of your clients—and will make you very competitive for funding!


Specific                  Measurable                Achievable                Realistic                  Timely

Don’t dance around        Your objective should     Objectives should         Is the objective           Change takes time.
your objective. Being     show a positive client-   always represent a        realistic and are you      You have to give
vague doesn’t help        centered change of        challenge to be met by    really in control of the   yourself a reasonable
anyone, and in fact       some type (outcome)       your staff and your       result? Part of being      amount of time to
could leave you with      or indicate a quantity    clients. Remember         realistic is defining      achieve your results.
nothing to measure        of some type (output)     that you are trying to    your reach. Deciding       Usually, this is
or—worse yet—poor         and must be able to be    make a change for the     to “increase the           measured in 12-month
results for clients. A    measured. This means      better—or you             number of HIV+ people      increments unless
vague objective could     you need a benchmark      wouldn’t be in            adhering to a              otherwise specified by
also be misinterpreted    or a starting place       business! If making       treatment plan” in         the funder or defined
by the funder, who        from which to begin       this change was easy,     your county is a pretty    by the structure of the
could hold you to a       measuring. You can’t      your clients could        tall order. Even if        program.
much stricter             determine that the        probably achieve it on    that happens, chances
standard!                 number of children        their own.                are, you are not the       Being clear about how
                          reunited with their                                 only one taking credit     long it will reasonably
Being specific means      families has increased    Conversely, you don’t     for this change!           take for this change to
stating your intention    if you don’t know         want to set yourself up                              occur or for you to
clearly. Deciding to      many you had to begin     to fall short. When                                  serve a certain number
                                                                              In fact, there is no
“increase the number      with.                     proposing objectives,                                of clients gives your
                                                                              reason you can make
of clients who have                                 the funder assumes                                   staff something toward
                                                                              this claim. Even if you
better health             You have to be able to    that you know what is                                which they can work.
                                                                              were the only HIV
outcomes” seems like      track data to measure     possible and what is                                 You can know when
                                                                              provider in your entire
a good idea, but there    success. If you decide    not. The key is to                                   you are on target and
                                                                              service area, there are
is no rate, number,       that more clients will    challenge, but not                                   when you might need
                                                                              too many other factors
percentage, or level of   be in medical care and    panic, your staff.                                   to step up your
                                                                              at play.
frequency linked to it.   they will achieve                                                              outreach efforts. You
                          better health, you        If you decide to                                     also remove unrealistic
Ask yourself:             have to have prior        increase the number       What you can               expectations for
                          proof (track) of how      of clients in care,       reasonably claim is        immediate change.
Who or what is going      many were in care to      what is reasonable to     that you are affecting
to change or benefit?     begin with and the        expect? If you do         this outcome for the
                          current state of their    nothing different with    individuals you see,
How many will             health. If you are not    your program, why         and probably only if
experience benefit or     the entity that tracks    would this condition      other conditions are
change?                   this data, and thus do    improve? What is the      met. Someone who is
                          not have immediate        reason you think you      in case management
How much change is        and legal access to it,   can expect and attain     and whose life is
expected?                 you’d better get          this change?              stable is more likely to
                          permission and                                      adhere to a treatment
In what geographic        cooperation to access                               plan than someone
area?                     it.                                                 who is not and has
                                                                              unmet basic needs.
Over what period of
time?




                                                                                                                             1/4
Loretta Holland, CFRE                                                                               www.prospectconsulting.net
DLHolland@austin.rr.com                                                                          http://meankitty.wordpress.com
Kinds of Objectives:
                     Outputs and Outcomes,
An objective is a rather generic term for a kind of result.
Funders expect you to evaluate not just how much you did, but
what happened to your clients.


Outputs: An output is something that can be counted, like the
number of clients you serve, the number of classes you hold, or the number of people you
have enrolled in a program. Outputs are expressed as a total number of people or events and
are measured by attendance, enrollment, or occurrence.

The primary question that is asked is: How many or how often?



Outcomes: An outcome is something that happened to your client as a result of receiving
services, attending the classes, or being enrolled in the program. Outcomes are expressed as
a change in a client’s condition, behavior, knowledge, attitude, or beliefs. Outcomes are
measured by pre- and post-tests, assessments, client self-report, and attainment of client
goals.

The primary question that is asked is: What has changed for the client?




                                                                                                      2/4
Loretta Holland, CFRE                                                        www.prospectconsulting.net
DLHolland@austin.rr.com                                                   http://meankitty.wordpress.com
A Look at SMART Objectives:
                     Writing Exercise
As a group, read and correct (or approve) the following sample
SMART objectives. Identify whether each is an outcome, output,
process measure, or performance measure.


Examples:
1.     The Johnson County Health Center will increase the total number of clients served.

By the end of the first 12-month grant period, the Johnson County Health Center will increase the
total number of clients served annually by 30 percent, from 300 to 390.

2.      During the 12-month grant period, clients enrolled in the Mpowerment Program will engage in
safer sex practices.

During the 12-month grant period, 80% of clients completing the intervention will increase the
score on their post-test evaluation by 20%.




Your Turn!

    1.       The Williamson County Health Center will increase the number of people in the county
             accessing HIV/STD testing services.




    2.       During the 12-month grant period, the Valley Clinic will decrease the number of people
             sharing needles in Webb County by 20%.




                                                                                                           3/4
Loretta Holland, CFRE                                                             www.prospectconsulting.net
DLHolland@austin.rr.com                                                        http://meankitty.wordpress.com
3.       During the 12-month grant period, the agency’s Know Your Status Testing Project will
             ensure that people in the identified high-risk zip code of 90210 will be tested for HIV and
             STDs.




BONUS EXERCISE!

Write a SMART objective specific to your program:




                                                                                                             4/4
Loretta Holland, CFRE                                                               www.prospectconsulting.net
DLHolland@austin.rr.com                                                          http://meankitty.wordpress.com

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Complete Hand Out Packet

  • 1. Welcome to Grant-a-lot! Where all proposals live happily ever after! Your Fairy Godmother has heard your pleas and has agreed to confer your fondest wish. You can create a world in which all of your grant writing needs are met. Just so she gets it right, your Fairy Godmother wants you to write down all of the people in your kingdom you need to participate in the grant writing process and in what capacity. Grant Planning Committee What does the Committee do? How often does it meet? Who is on your team? Department Role Who? Senior Review and approve proposals, budgets, Management and attachments Administration Help obtain MOUs and letters of support; collect attachments; secure internal and external signatures; and assist with coordination, formatting, copying, and/or submittal of application Program Provide all program information, including description of activities, outputs, outcomes, and evaluation methods Finance Prepare and complete budget forms and budget narratives or confirm that existing budgets are current 1/2 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 2. List two obstacles you might encounter: 1. 2. List two people who will champion your cause and help you get your wish! 1. 2. 2/2 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 3. El Buen Samaritano  Homeland Security Work Plan    DUE April 30, 11pm EST! MUST Use Grants.gov  (Goal to submit on April 28)    Task  Person(s) Responsible Due Date  Complete Face Page SF‐424 (online form)  LH  4/12  Complete Budget Summary Form‐424A SF (online  SF  4/26  form)  Complete Budget Narrative/Justification (Excel File)  SF with MI  4/19  Complete Certifications/Assurances (online form)  LH  4/26  SF‐424B‐Assurances Non‐Construction   Programs  Certification Regarding Lobbying  Certification Regarding Debarment, Suspension,    and other Responsibility Matters  Certification Regarding Drug‐Free Workplace  Complete Program Abstract/Summary  LH  4/27  Complete Project Narrative      Program Design and Outcomes  LH with MI  First Draft to EBS 4/15  Draft back to LH 4/20  Second Draft to EBS 4/23  Draft back to LH 4/26  Final draft finished 4/27  Organizational Capacity and Project Management  LH with MR  First Draft to EBS 4/12  Draft back to LH 4/15  Second Draft to EBS 4/19  Demonstrated Experience and Past Performance  LH with MI  First Draft to EBS 4/14  Draft back to LH 4/19  Second Draft to EBS 4/23  Project Plan and Budget  LH with MI and SF  First Draft to EBS 4/14  Draft back to LH 4/19  Second Draft to EBS 4/23  ATTACHMENTS NEEDED      USCUS conformation of receipt f mandatory LOI  MR  4/27  501c3 Letter  MR  4/27  Declaration of Funding Intent  LH  4/27  Negotiated Fringe Benefit Agreement (if  SF  4/27  applicable)  Indirect Cost Agreement (if applicable)  SF  4/27  Resumes of key personnel (one page each)  MR  4/23  Job description of vacant key positions (one page  MR  4/23  each)  MOU with partnering organizations  MR  4/23  Project plan phases graphic representation  LH  4/23  Lost of other federal grant programs from which  MR  4/23  EBS receives funding or has applied for funds  Annual operating budget  MR  4/23  El Buen Samaritano: HS Plan  Page 1/1 
  • 4.   Prioritize Your Grant Opportunities!    A little work up front can increase your chances of securing a grant.  By knowing what makes a good match, you can pursue great  opportunities, further explore potentially good prospects and  confidently pass on funders that are not right for your organization. A  two‐tiered approach helps you quickly determine what goes forward  and what does not.       Your Five‐Point Check List for New Opportunities (Tier One)  When you find a potential grant opportunity, read the guidelines and determine the following:    • Areas of interest – Does the funder support the types of services you offer?  • Geographic limitation – Are you located in the area where the funder provides grants?  • “Unsolicited” proposals – Does the funder only support pre‐selected organizations?  • Range of grants made – Does the funder make grants big enough to be meaningful to your project?  Does the funder make grants that are too big for your project?  • Who they funded before and how much – Check the funder’s website or Form 990  (www.guidestar.com) to see if they fund what you do and at what level.    Criteria for Your Grants Team to Consider (Tier Two)  Grant opportunities should be vetted by your Grants Team for issues related to organizational direction,  finances, and logistics, such as:    • Project’s relevance to mission – Does the opportunity directly address your mission? Are you  turning yourself into a pretzel to make it work?  • Submission addresses a gap in existing services/funding – Grant writing efforts should focus first on  meeting the financial goals/obligations for existing, budgeted expenses. Will this grant help the  organization meet its budget?  • Provides an opportunity for new, needed programs – Are there services that you wish you could  offer to augment or enhance existing programs? Are you willing to adjust your budget to pursue  these funds?  • Intensity of financial and programmatic reporting – How rigorous are the reporting requirements  and when are they due (monthly, quarterly)? Are the requirements proportionate to the amount of  funding you would receive?  • Flexibility in how grant may be spent (how restricted) – Will you be struggling to spend the money?  Can you capture administrative/indirect costs?  • Size and duration of grant – Is the award large enough to be meaningful and worth the time put  into administering the grant? Is there an opportunity for a multi‐year grant or continued funding?  • Timing of deadlines – Does the deadline fall during times of high activity? Are there other grant  submission or reporting deadlines? Is your big event that week? Will key staff be on vacation?  1/1 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 5. Types of Writing: Finding Your Focus Knowing about the different types of writing and choosing the correct mode keeps you focused on your writing goal and aware of the tone you should take. This will help you think about your audience, make word choices, decide what information to include (and not include), and know whether the voice you use is formal or casual. When the and the purpose (writing you are engaging in which has which you can see in primary focus is goal) is to on The writer Express yourself and communicate Creative writing A personal feel, personal Diaries, autobiographies, your thoughts, feelings, and thoughts and opinions and memoirs, and fiction opinions relates personal experiences The reader Persuade or convince the reader Persuasive writing A stance, opinion or Debates, newspaper of something, to change or lead position and may include editorials, sermons, the reader’s opinion, elicit an attempt to elicit an advertising or marketing emotion from the reader emotional response materials, direct mail solicitation letters Answering a Explain how something works, Expository writing Logical supporting facts, Grant proposals, question (real or relay information, provide a details, explanations, directions, how-to implied) direct answer to a specific examples, strong manuals, textbooks, question, educate someone on organization, and logical newsletters an issue order The message itself Create a text that can be Descriptive writing An element of writing for the Movies, jokes, songs appreciated in its own right sake of writing, the feel of being entertained Adapted from A Rhetoric for Writing Teachers, Third Edition, Erika Lindeman The writing goal of a grant proposal is to GET THE MONEY! Which of these strategies can help you do this? 1. Make your reviewers feel sorry for kids by telling a really sad story about one of them. 2. Answer all the questions in the RFP thoroughly so that you receive a high score from your reviewers. 3. Include a lot of personal opinions about your services and try to persuade your reviewers to agree. 4. Present a logical explanation of your services, including a detailed description of how you deliver services, who receives them, and what your objectives are. 1/1 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 6. BEWARE! Three Common Writing Traps Avoiding these common writing traps can produce easy to understand narrative that requires less effort from your reader. Clean narrative keeps readers engaged and helps them quickly find the information they need to score your proposal. Removing these writing traps from your narrative can be a space (and life!) saver when you are facing page, word, or character limits. In avoiding writing traps, a thesaurus can be a writer’s best friend. Active v. passive voice “Active voice” is when the subject is doing the action described by the verb. In “passive voice,” the subject is having something done to it. Passive voice can sound vague, buries the subject, and softens the action. Active voice has a snappier, more forward sound. The word “by” and the presence of “be” verbs (is, Space Saver! are, being, was, will be) often signal passive voice. Passive: Testing is provided by qualified, licensed staff. (7 words, 49 characters) Active: Qualified, licensed staff provide testing. (5 words, 42 characters) Passive: Two hundred clients were recruited by agency outreach staff in 2009. (11 words, 68 characters) Active: Agency outreach staff recruited 200 clients in 2009. (8 words, 52 characters) Fluffy phrases Writing formally simply means communicating in a professional manner with someone we don’t know well personally. Writers often fall into the trap of using extra words and stuffy writing to sound formal Space and smart. Fluffy phrases add unnecessary bulk to your writing—without adding enhanced meaning. Saver! Winnowing this excess can make narrative nimbler and ultimately more interesting. Look for “be” verbs; words like “of,” “with,” and “who;” and words ending in “-ing” or “-ed.” Fluffy Phrase A Better Choice have a tendency to tend to is indicative of shows, illustrates are in need of need make contact with contact gives rise to results in (can often be cut altogether) has the effect of making, gives rise to makes, causes, renders in order to to the patients who are located in patients in additionally, also, in addition to, currently (can often be cut altogether) There are some patients who are Some patients In regards to, concerning, with respect to about, on, for (can often be cut altogether) the recruiting of clients client recruitment Hyperbole and overstatement Zeal for our work can propel us to make broad overstatements. Hyperbole is a sure sign that you have left the world of expository writing, have ventured into marketing language, and wish to elicit an emotional response. The claim is something you cannot prove to be true or would be hard-pressed to prove if asked for supporting data. Danger words! Only Unique Sole Always Completely unique In the entire service area Never Most Any adjective ending in “est” Statement Problem Without the help of the AIDS Foundation of Webb County, none of This is rather presumptive and not able to be these individuals will have the medical are they need. proved. The Brazos County Health Center helps the poorest, sickest people in Can only be true if everyone in the County has the County. a medical exam and is screened for income. 1/2 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 7. You’re the Editor! The narrative below needs your help! Read each sentence and circle the words that indicate the writer has fallen into a trap. Rewrite each sentence so that it is active, clear, and reasonable. Example #1: Clients who are in need of services are provided with these services by a multidisciplinary team. Correction: Clients receive services from a multidisciplinary team. Correction: A multidisciplinary protection team provides services to clients. Example #2: The clients who are located in the rural counties frequently have a tendency to have issues in regards to transportation. Correction: Clients in rural counties often have transportation issues. It’s Your Turn! 1. In order to medical meet the needs of clients who are residing in rural areas, which gives rise to transportation problems, case managers make contact with the local CARTS program. ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 2. Testing for HIV/STDs is offered by medical staff at no cost to clients who are the poorest people in the county and would never know their status without this service. ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 3. The Tarrant County Health Center provides a service that is completely unique in the county, with no other resource for free, rapid HIV testing in the entire service area. ________________________________________________________________________________________ ________________________________________________________________________________________ ________________________________________________________________________________________ 2/2 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 8. Writing SMART: Creating Objectives That Tell Your Story A SMART objective can be an output or an outcome and can be used to evaluate process or performance. Writing SMART requires that your program and its staff commit to tracking, evaluating, and achieving results—which may mean that you have to change the way you collect information or store data. Conversely, writing SMART will always let you know if your program is effective and meeting the needs of your clients—and will make you very competitive for funding! Specific Measurable Achievable Realistic Timely Don’t dance around Your objective should Objectives should Is the objective Change takes time. your objective. Being show a positive client- always represent a realistic and are you You have to give vague doesn’t help centered change of challenge to be met by really in control of the yourself a reasonable anyone, and in fact some type (outcome) your staff and your result? Part of being amount of time to could leave you with or indicate a quantity clients. Remember realistic is defining achieve your results. nothing to measure of some type (output) that you are trying to your reach. Deciding Usually, this is or—worse yet—poor and must be able to be make a change for the to “increase the measured in 12-month results for clients. A measured. This means better—or you number of HIV+ people increments unless vague objective could you need a benchmark wouldn’t be in adhering to a otherwise specified by also be misinterpreted or a starting place business! If making treatment plan” in the funder or defined by the funder, who from which to begin this change was easy, your county is a pretty by the structure of the could hold you to a measuring. You can’t your clients could tall order. Even if program. much stricter determine that the probably achieve it on that happens, chances standard! number of children their own. are, you are not the Being clear about how reunited with their only one taking credit long it will reasonably Being specific means families has increased Conversely, you don’t for this change! take for this change to stating your intention if you don’t know want to set yourself up occur or for you to clearly. Deciding to many you had to begin to fall short. When serve a certain number In fact, there is no “increase the number with. proposing objectives, of clients gives your reason you can make of clients who have the funder assumes staff something toward this claim. Even if you better health You have to be able to that you know what is which they can work. were the only HIV outcomes” seems like track data to measure possible and what is You can know when provider in your entire a good idea, but there success. If you decide not. The key is to you are on target and service area, there are is no rate, number, that more clients will challenge, but not when you might need too many other factors percentage, or level of be in medical care and panic, your staff. to step up your at play. frequency linked to it. they will achieve outreach efforts. You better health, you If you decide to also remove unrealistic Ask yourself: have to have prior increase the number What you can expectations for proof (track) of how of clients in care, reasonably claim is immediate change. Who or what is going many were in care to what is reasonable to that you are affecting to change or benefit? begin with and the expect? If you do this outcome for the current state of their nothing different with individuals you see, How many will health. If you are not your program, why and probably only if experience benefit or the entity that tracks would this condition other conditions are change? this data, and thus do improve? What is the met. Someone who is not have immediate reason you think you in case management How much change is and legal access to it, can expect and attain and whose life is expected? you’d better get this change? stable is more likely to permission and adhere to a treatment In what geographic cooperation to access plan than someone area? it. who is not and has unmet basic needs. Over what period of time? 1/4 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 9. Kinds of Objectives: Outputs and Outcomes, An objective is a rather generic term for a kind of result. Funders expect you to evaluate not just how much you did, but what happened to your clients. Outputs: An output is something that can be counted, like the number of clients you serve, the number of classes you hold, or the number of people you have enrolled in a program. Outputs are expressed as a total number of people or events and are measured by attendance, enrollment, or occurrence. The primary question that is asked is: How many or how often? Outcomes: An outcome is something that happened to your client as a result of receiving services, attending the classes, or being enrolled in the program. Outcomes are expressed as a change in a client’s condition, behavior, knowledge, attitude, or beliefs. Outcomes are measured by pre- and post-tests, assessments, client self-report, and attainment of client goals. The primary question that is asked is: What has changed for the client? 2/4 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 10. A Look at SMART Objectives: Writing Exercise As a group, read and correct (or approve) the following sample SMART objectives. Identify whether each is an outcome, output, process measure, or performance measure. Examples: 1. The Johnson County Health Center will increase the total number of clients served. By the end of the first 12-month grant period, the Johnson County Health Center will increase the total number of clients served annually by 30 percent, from 300 to 390. 2. During the 12-month grant period, clients enrolled in the Mpowerment Program will engage in safer sex practices. During the 12-month grant period, 80% of clients completing the intervention will increase the score on their post-test evaluation by 20%. Your Turn! 1. The Williamson County Health Center will increase the number of people in the county accessing HIV/STD testing services. 2. During the 12-month grant period, the Valley Clinic will decrease the number of people sharing needles in Webb County by 20%. 3/4 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com
  • 11. 3. During the 12-month grant period, the agency’s Know Your Status Testing Project will ensure that people in the identified high-risk zip code of 90210 will be tested for HIV and STDs. BONUS EXERCISE! Write a SMART objective specific to your program: 4/4 Loretta Holland, CFRE www.prospectconsulting.net DLHolland@austin.rr.com http://meankitty.wordpress.com