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Social Media Marketing Party

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Dawn Gartin
Dawn Gartin

Social Media Marketing is a Party. Come on in!

TecnologiaNegócios
1 de 12
Social Media Marketing Dawn Gartin Social Mediaologist
Brian Solis and JESS3 http://www.theconversationprism.com/ Think: Wow!
Customers Want: Real time Channels + / – Questions Recommend Think: Relationship
Think: Not me!
Connect Engage Listen Think: Know-Like-Trust
Social Media Uses Grow client base Brand awareness Listen Engage Monitor Credibility Recruit Leads Add your own Think: BUSINESS
Think: One
Think: Profile
Think: Capture
Think: Audience
http://Bit.ly http://hootsuite.com/ https://www.dropbox.com/ http://tweetchat.com/ http://gist.com/ Think: FAST
Plan Act Reply You Measure Test

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Social Media Marketing Party

Notas do Editor

  1. The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network.
  2. Reach New CustomersConnect with PartnersProvide Customer SupportBuild Buzz
  3. Where to start?DauntingFadTraditional marketing is safe – & works – right?
  4. Face it head onConnect directly with customersBe social with customersEngage customers in conversation
  5. Grow client baseBrand AwarenessListenEngageMonitorCredibilityRecruitLeadsAdd your own
  6. Build trust, authority, relationships, familiarity with your brandLeads to higher level of brand image and loyaltyAdditional to marketing mixPick 1FacebookInteract with YouTwitterMicroblogging real-timeYouTube#2 searched site, behind GoogleBlogsContent with depth
  7. Profile prepConsistentKey wordsAuthenticMaximizeTo drive businessPictureHeadlineSummaryLinksMaximize – complete the profile, information, website links, photos
  8. Capture AudienceLeasing (we don’t own Facebook)Have own websiteEmail opt in to capture their info
  9. Engage AudienceStatus Updates / Posts / Tweets12 to 1Talk about othersEventsProfessional OrganizationsFree Webinars / articlesGive away (tie back to email opt in)
  10. Streamline & Resources
  11. Plan: strategy, design and developAct: channel setup, SEO contentReply: engage, fresh, feedback, listenTest and Try: You measure: what does success like?