Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.

1. SOCIAL MEDIA BOOTCAMP
Danielle Leitch, EVP
MoreVisibility
@DanielleLeitch
dleitch@morevisibility.com
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3. MoreVisibility Background
• Founded in 1999 … Recognized Leader since inception
• Named to INC 500/5000 six years in a row (2005 – 2010)
• Full service Interactive Agency
• 13 years of documented results and significant
industry recognition
• Diverse clients in numerous industries
– Business to Business
– Business to Consumer
– E-Commerce
– Professional Services
– Travel & Leisure
– Government
– Education
– Publishing
– Legal
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4. Services Offered
– Search Engine Optimization
• Consulting & Website Audits
• Implementation
• Linking
• SEO Copywriting / Blog posting
• Press Release Distribution
– Search Engine / Interactive Marketing/Digital Media
• Traditional Cost Per Click Ads
• Vertical Engines, Social Channels, Portals, etc.
• Contextual & Demographic Advertising
• Mobile Marketing
– Web Intelligence
• Site Usability and User Experience Studies
• Analytics Consulting and Support
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5. Services Offered
(continued)
– Social Media
• Develop Social Media Strategy
• Execution / Channel Management & Engagement
• Design custom profile pages / tabs
– Optimized Design & Development
• Full Service Design & Development Dept.
• Mobile websites
• SEO-friendly Content Management Systems (CMS)
• Landing Pages / Micro-sites
• Banners, email templates, etc.
• Blog creation, writing & training
– Custom Training
• Any of our service areas, presented on-site or via Webinar
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6. SPECIAL OFFER:
Social Media
Competitive Analysis
www.MoreVisibility.com/SMPS
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7. Agenda
• Social & Search: SEO Value
• LinkedIn
• Facebook
• Twitter
• Google Plus ; +1
• Best Practices
• Tracking and Measurement
• Summary
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8. Social & Search
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9. The Original Search Landscape
Organic or Natural
Search Results
(SEO) gets you here
Sponsored Listings
Search Engine Marketing
(SEM/CPC) gets you 9
here

10. The New Search Landscape…Universal
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11. Social Media & Multimedia
 Can rank independent of website content;
Can link to website content to help it rank.
 New and noteworthy … status updates:
Twitter, Facebook, LinkedIn, etc.
 Be where your audience is.
 Create relationships directly with
customers and prospects.
 Broaden your overall content saturation.
 Don’t sacrifice quality for quantity.
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13. LinkedIn Benefits
• Manage your professional information
• Be introduced to potential partners/clients
• Create, collaborate on projects
• Gain insights from like-minded professionals
• Discover new connections / add to network
• LEARN, ENGAGE and GET CONNECTED
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14. Establish Your
Personal Profile
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15. Creating Your Profile
MoreVisibility 2010 15
www.MoreVisibility.com

16. Account Settings - Privacy
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17. Request Recommendations
Personalize
the request
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19. Build Your Network
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20. Connecting with Others
Create a Network
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21. Search for Connections
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22. Adding a Connection
Need
Email
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23. Enhancing Your Profile
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24. Premium Accounts
For
Business
For Job
Seekers
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25. TWITTER INTEGRATION
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26. TWITTER INTEGRATION
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27. Push Info Over To Twitter
Manually control tweets 27

28. Applications
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29. Applications: SlideShare
Presentations
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30. Groups
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31. Group Details
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33. Florida Atlantic University Alumni Group
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34. Answers & Events
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35. Ask and Answer Questions
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36. Research Events
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37. RSVP / Network for Events
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38. Companies
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39. Company Pages
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40. Follow Companies
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41. Get Updates
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42. ADVERTISING
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43. Paid Search-Social Media
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44. LinkedIn
Targeting:
Target By
Demographics

45. MOBILE
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46. LinkedIn for
Blackberry
Android App
available on
Amazon Store
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47. iPhone App
available from
iTunes
Neat feature to connect
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48. Paid Ads-Social Media
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50. CUSTOM TABS
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51. New Layout; Timeline on March 31st
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52. Facebook Ads
Sponsored Stories: Although Page has 2,400+ fans, Ad targets 518,000+
FB users
Can specify who you want to target by other pages they like/interests…
MoreVisibility 2012 52
www.MoreVisibility.com

53. Facebook Insights
• Review individual post
impressions and
feedback
• Fan growth and
demographics
• Tab Views
• External referrers to
page
• Monthly active users
• The ability to export
data from the
dashboard using the
'Export' button
MoreVisibility 2012 53
www.MoreVisibility.com

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55. New Layout
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56. Opportunities
• Leverage hashtags (#) in your tweets to
reach wider audience on specific subjects
or categories related to tweet
• Coordinate or participate in Twitterchats to
engage the community; more visibility
• Advertising options include:
Promoted Accounts or Promoted Tweets
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57. Hootsuite Scheduling
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59. A ll A b o u t G o o g le +
• G o o g le ’ s s o c ia l m e d ia p la t f o r m /
F a c e b o o k ’ s c o m p e t it io n .
• P r o m o t e s “ R e a l-L if e S h a r in g ” o n t h e
web.
• F e a t u r e s in c lu d e C ir c le s , H a n g o u t s ,
G a me s a nd S e a rc h.
• A G o o g le a c c o u n t / p r o f ile is r e q u ir e d
t o u s e G o o g le + f o r
a b u s in e s s .
• R e f e r r e d t o a s G +, G o o g l e + a n d G o o g l e
P lu s
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60. N o t to b e c o n fu s e d
w i t h “ +1”
G o o g l e +1 B u t t o n
• “Liking” a search result / website
• Displayed when users are signed in
to a Google profile or account
• Visible on Paid (SEM) & Organic
(SEO) results
• Factored into algorithm ??
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61. +1 i n S e a r c h R e s u l t s
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62. P e r s o n a l P r o f ile :
M u s t e s t a b lis h in d iv id u a l
p r o f ile o n G + t o t h e n c r e a t e
a B u s in e s s P a g e . 62

63. C re a te p a g e
1
2
3
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64. B u s in e s s P a g e
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65. Ma na g e P a g e
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66. P a g e A d m in is t r a t o r
(s )
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67. BEST PRACTICES
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68. General Social Media Best Practices
• Post frequently
• Be responsive
• Mention others, share content
• Post links to news / research
• Incorporate photos and videos
• Develop content calendar and daily management plan
• Have a plan in place for crisis management
• Determine what success will look like
• Monitor and track
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69. Top Recommendations for Having a
Presence in SM-Oriented Universal Search
• Create a YouTube Channel, describe and tag videos
with keyword rich content, and keep the Channel up-to-
date and relevant (Video Search).
• Use keyword-rich names for every search-worthy image
file on your website and strong, keyword-rich alt
attribute text (Image Search).
• Distribute optimized press releases (News Search).
• Create keyword-rich Tweets (Twitter Feeds within
Google’s real-time results).
• Blog (Blog Search). 69

70. Considerations
• Incredibly dynamic environment
• Intense publicity and user engagement
• Must enter with a sound strategy
• Incorporate customization and branding
• Engagement, participation, listening,
monitoring & tracking all required
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72. TRACKING &
MEASUREMENT
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73. Measuring Success
Web Analytics
• Measure referring visits from Social Media sources
• Calculate ROI/leads on channel efforts
Channel Influence
• Increase in counts (followers, likes, check-ins)
• Brand or product mentions (Google Alert)
• Interactions – customer service reduction
• Third party monitoring tools (Hootsuite or Tweetdeck)
Exposure & Visibility
• Partners, press, vendors, recruiting, etc.
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74. MoreVisibility.com/TagLink
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75. Tagging Identifies Traffic in Reports
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76. Social Channel Referring Visits
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77. Social Engagement
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78. Social Source and Action
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79. SUMMARY
• Develop a strategy that is sound to your
business and reasonable to maintain
• Create content that’s of interest and unique
• Establish a content calendar and brand
guidelines/messaging for use within SM
• Interact with the community, offer value
• Leverage the community – great resources
• Track and measure response/engagement
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80. SPECIAL OFFER:
Social Media
Competitive Analysis
www.MoreVisibility.com/SMPS
dleitch@morevisibility.com (561) 620.9682
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