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- 1. CENTURY 21 Grant Realty of Florida, Inc. Brent Laugesen Clearwater Beach Specialist
- 4. Our History 8,000 Offices Worldwide 143,000 Sales Associates 56 Countries 1971 2007 1974 1983 1989 1998 2002 2006 First CENTURY 21 Office Opens in California First CENTURY 21 International Office Opens in Canada CENTURY 21 Expands to Japan CENTURY 21 Expands to Mexico CENTURY 21 Expands to China CENTURY 21 Expands to Asia Pacific CENTURY 21 Expands to Russia 10 Countries 20 Countries 40 Countries 2 Countries 5 Countries
- 5. What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. First in consumers’ minds . CENTURY 21 is the real estate organization consumers think of FIRST! 2006 Millward Brown Study Let me show you why…
- 6. Best Trained Agents. Period. Unsurpassed training for today’s real estate market.
- 10. CENTURY 21 ® Specialty Markets
- 11. Additional Real Estate Services Being a part of the Century 21 system offers a full suite of real estate products and services to our clients and customers . We will help reduce the anxiety and apprehension of your home selling process and simplify your move, offering services to you that will provide convenience and savings as well as offer peace of mind.
- 15. What is the implication? Where Buyer First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Real Estate Agent Internet Yard Sign
- 20. Century21espanol.com Award-winning Spanish-language site markets to Hispanic Community
- 22. Giving Back To The Community To Date CENTURY 21 Has Raised Over $91,000,000 For Easter Seals 1979 2008 1984 1989 1994 1999 2004 Easter Seals Selected As Primary Charity $6,000,000 Raised In The First 5 Years $20,000,000 Raised In The First 10 Years $47,000,000 Raised In The First 15 Years $62,000,000 Raised In The First 20 Years $76,000,000 Raised In The First 25 Years
- 24. Real Estate Search Engines
- 27. Virtual Tours Did you know that virtual tours generate 40% more traffic than those with only still photos?
- 28. The CENTURY 21 Lead Router Product 1. Consumer Inquires Online LeadRouter Process 2. LeadRouter Finds Agent by Cell Phone 4. Software Requires Agent Accountability 5. Managers and Brokerage Monitor All Leads 3. Agent Contacts Lead from Anywhere “ 69% of buyers said response time was extremely important.”
- 34. Century 21 versus Remax Century 21 is viewed 40X more than Remax!
- 39. Is there any reason why we can’t sell your property?
Notas do Editor
- Thank you for the opportunity to talk with you today about how we can market your home. I am very excited to show you the power of the Century 21 system and what we can do for you. Let’s take a look at what makes us the gold standard.
- As you can see, since 1971, we have steadily grown into the biggest real estate organization in the world! We started in California (1971) and by 2007, we have entered into 56 countries (and growing!!!)
- When you compare Century 21 to other brands, you’ll see that consumers think of Century 21 first. According to the 2006 Millward Brown Study, Century 21 beat out the other brands for highest brand awareness levels and also the Century 21 brand is the first in consumers minds. I think you can all see (and agree) the power of the Century 21 brand.
- The Century 21 training team provides industry leading training for all levels of sales associates. We have been the winner of the TRAINING TOP 100 Award for six consecutive years (2002 - 2007).
- We spend multi-millions of dollars every year on the Century 21 national advertising campaign. Even though that is not going to advertise your house, specifically, these campaigns are designed to build name recognition and trust. So, once again, we’re going to attract more buyers just through name recognition. If you were to go to a city where you didn’t know anyone and you wanted to look for a house there’s a pretty good chance you would start with Century 21 because of reputation and name recognition.
- CENTURY 21 ® Fine Homes & Estates SM sales professionals represent many of the most luxurious properties on the market today. They are held to high standards and are dedicated to help you navigate the luxury home market, whether it’s finding buyers the perfect home or helping sellers optimize the selling price and reduce the on market time. CENTURY 21 Fine Homes & Estates offices cover nearly every region of North America and many International regions as well.
- Being a part of the Century 21 system allows you to offer a full suite of real estate products and services to the consumer.
- Create a powerful marketing plan for each property: Customizable flyers, business cards, just listed/sold cards and postcards (to name a few) Targeting general, luxury, commercial and other markets
- Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer. Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
- Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional. As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
- Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
- Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
- CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to. Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door ® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
- The Century 21 Slide Show feature on property listings is a great enhancement for online listings. Buyers can preview a home before requesting a showing. Special effects such as background music, creative descriptions and narration can be added to a listing’s slide show to make the home more compelling to prospective buyers.
- How can you sell a home in the least amount of time, for the best price, with the least amount of stress? These are the questions that homesellers, just like you, ask every day. If selling your home were easy, you wouldn't need the Connections that the #1 Real Estate brand can provide. The power of CENTURY 21 Connections SM offers you convenient, cost-saving products and services that simplify your home selling experience.
- Century 21 is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised 91 million, making us the largest sponsor for Easter Seals Foundation.
- On this slide the agent should be addressing the local area marketing efforts on behalf of the seller. CENTURY 21 sales associates can also use eNewsletters and eGreetings to showcase your home. If you ‘d be willing to share your email address with me, I can send you samples of these. As well I can send you updates, copies of advertising and any feedback I receive from interested buyers. Direct mail and email campaigns to potential buyers will compliment the other forms of local advertising we will provide to you. Posting your property on our Century21.com website will provide prospective buyers with a convenient first hand look at your home while the local Multiple Listing Service will make sure that all area brokers and agents know that you home is for sale. Finally I will hold Open Houses which will allow buyers to get an up close and personal look.
- Every listing you have on Century21.com is automatically posted on the following sites: Trulia Google Yahoo Landandfarm.com It’s automatically posted for you and it is absolutely free of charge Commercial listings automatically posted to loopnet and cityfeet Just another great benefit of the Century 21 System
- Did you know that virtual tours generate 40% more traffic than those with only still photos? Century 21 understands that! We give you the affordable opportunity for virtual tours with all of these companies.
- In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The Century 21 Lead Router system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well! The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request.
- In 1991, the CENTURY 21 System became the first nationally franchised real estate organization to contact every client nationwide to gauge customer satisfaction. Surveys are anonymous. The goal is for honest answers to straightforward questions.
- Note to Sales Associate: Talk briefly about some of your recent accomplishments and how they added value to the home selling experience.
- Googlebattle.com is a website that measures the number of times a key word is searched on Google.com. When you enter in ‘Century 21’ as one key word and you enter in ‘REMAX’ as the other key word, you’ll see the obvious winner in brand name: Century 21. This is due to our brand name and industry leading marketing materials. The Century 21 company has a far greater reach than any competitor (we are ‘googled’ 40 times more than ReMax as you can see from this slide)
- As you can see, our national advertising utilizes several mediums including: Network television Cable Syndication Online Print We also have significant presence in the Hispanic mediums
- The Seller Service Pledge is a pre-printed marketing material that has been developed to let your customers know exactly what they can expect. Use the “Seller Service Pledge” as a closing tool to let your customer know you are dedicated to providing quality customer service. There are 21 pledge points with space to add another if you’d like. While it’s not a contract, it is signed by you and your customer to solidify the promises you make as their agent. The 2-part NCR format makes it easy to leave a copy with your buyers and keep a copy for yourself.
- Regarding the market analysis, here is the research we’re going to review to determine a good price for your property. I looked at several categories when I did the research. I looked at properties that recently sold, because that tells us what other buyers are willing to pay for property like yours. This is similar to what an appraiser is going to use when a buyer applies for financing and it is the category we should to give the most consideration. We also look at currently listed properties and those that are under contract because they are your competition. Homes similar to yours that are currently on the market or under contract are a great benchmark against which to evaluate your ideal price point. Finally we review similar listings that have expired. We know in the majority of cases when a property doesn’t sell, it is because it’s overpriced. Essentially, we’re drawing the line that states, “If we go there, we’re going to wind up on the expired list.” And every time a house gets listed, it’s going to wind up on one of two lists. It’s either going to be on the sold list or the expired list. Example: As mentioned before, we’re going to put the most emphasis on the sold’s. So, if you look here at 123 Elm Street, it has ½ bath more than yours. It’s a little bit larger in square footage, but it only has a one-car garage. Note that it took about 90 days for it to sell. We look at this one right here, 160 Oakwood Avenue, it’s a little bit larger. It has an extra car garage over and above yours. But it’s on a smaller lot and it doesn’t have the Florida room like you have. These are the two most like yours. Now, Oakwood took about 120 days to sell. If we look at these two and we see that these two are the most like yours, then we go up here and we look at your competition, your closest competitor, what their priced at. This leads me to believe that your property should probably be priced somewhere around $240,000 - $244,000.
- My offers include discounted hotel accommodations while you are in the process of your move, free installation of security systems, and much more. In addition, we can provide discounts on home warranties that will help you sell your home faster and at a higher price.
- How can you sell a home in the least amount of time, for the best price, with the least amount of stress? These are the questions that homesellers, just like you, ask every day. If selling your home were easy, you wouldn't need the Connections that the #1 Real Estate brand can provide. The power of CENTURY 21 Connections SM offers you convenient, cost-saving products and services that simplify your home selling experience.
- US Inspect is a one-stop resource for all of your home and land inspection needs. US Inspect offers complete home inspections, including termite, radon, asbestos, pool, well septic system and underground storage tank. Benefits include: Nationwide coverage for more than 50 inspection types Inspection services performed in compliance with all applicable federal, state and local laws and regulations, by inspectors who are licensed and/or certified in accordance with state requirements Inspection services performed in accordance with the standards of practice promulgated by the American Society of Home Inspectors (ASHI) Comprehensive insurance coverage, including Professional Liability covering
- The CENTURY 21 Home Protection Plan offers an insurance-backed warranty for home sellers and buyers, administered by Aon, part of one of the world's largest insurance holding companies. Aon Corporation, through its subsidiaries, holds the distinction of: Being the largest service contract administrator in the world Having annual retail service plan sales exceeding $1 billion Coverage benefits include: Coverage of vacant or unoccupied homes Condo coverage for sellers
- The CENTURY 21 System provides worldwide referral services for today’s customer creating more opportunities for our System offices. This referral network is the largest in the world with over 8,000 offices and 143,000 sales associates worldwide. The CENTURY 21 Global Referral Network is an Internet based referral system available for all participating CENTURY 21 offices. Through the advanced technology of the system, real estate offices around the country are sending thousands of leads through the system bringing you more buyer opportunities. In fact, through our network I can get you information on housing, the community and more relative to the area where you are moving, and set you up with an agent who can assist you with your new home search?
- Here are some statistics obtained from the Millward Brown study. Millward Brown is an independent consulting firm which surveys consumers. As you can see from these figures, the Century 21 brand name is at the top of consumers’ minds.