7. a few ways to use social media now Sharing University good news Let others know about events Promoting student activities and achievements Notifying students and staff if ever there were an emergency

9. facebook nation People’s Republic of China - 1.3B India - 1.17B United States - 307.8M Facebook Nation - 300M - Nov 09 Indonesia - 229M if facebook was a country? Countries by Population numbers based on July 1, 2009 estimate Via http://en.wikipedia.org/wiki/List_of_countries_by_population facebook numbers are estimated... but they are growing by 750K users a day.

10. How are people using facebook? More than 300 million active users. 50% of active users log to facebook in any given day The fastest growing demographic is those 35 years old and older. More than 2 billion photos uploaded each month. More than 5 billion minutes are spent of facebook each day (worldwide) More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week. More than 3 million events created each month. More than 65 million active users currently accessing facebook through their mobile devices. Those that use mobile devices on facebook are almost 50% more active on facebook than non-mobile users. Blackberries, Droids, iPhones, or just with text messaging fbook. Source: http://www.facebook.com/press/info.php?statistics

11. Years it took to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years), … Facebook added 100 million users in less than 9 months … iPhone applications hit 1 billion in 9 months. Twitter growth is up, but still small Myspace has flatlined Facebook Still Growing

13. Dept or College Pages @ SIUC SIUC MCMA – 1,061 fans SIU Alumni Assoc - 722 fans – Was at 100, a direct message bumped them up Aviation at SIUC - 362 fans WSIU Public Radio - 295 fans SIUC Student Center - 286 fans – Was at 77, direct message bumped up Saluki First Year - 280 fans SIUC Writing Center - 204 fans WSIU Raising Readers - 184 fans SIU School of Journalism - 138 fans SIUC Housing - 100 fans Undergraduate Admissions at SIUC - 125 fans WSIU Public Television - 94 fans as of Nov 12 th , 2009

14. SIUC MCMA facebook page facebook.com/siucmcma varsityoutreach.com/pagedirectory.aspx

15. What MCMA does I used a user account, mcma web, as the MCMA Webmaster, to find users. If people want to add mcma web as a friend, I suggest them to “fan” the SIUC MCMA Page. Page found at http://facebook.com/siucmcma/ Why the siucmcma name? Branding, searching, visual display, quick to type How do I know to do this? Research, trial and error, presentations, expos, conventions.

16. SIUC MCMA No matter the Real Name, any admin who posts on a “Page”, the Page name gets credited. logged in as gets posted as This really confuses new admins!

17. users account and facebook a pages Why a facebook page and a normal user account? Normal user accounts are for real people and facebook can and will remove users who are not real people. Reggie the Redbird - ISU Mascot Over 3,200 friends Pulled from facebook Nov 2008. Lost access to all friends, photos, and comments. Pulled profile resulted in people asking why Reggie just de-friended me. No way to contact people and let them know.

18. SIUC Example anything stand out? any guesses why? homecoming?

19. Long names are not nearly as readable, searchable, or usable. A short two word name, looks more like a person’s name. It allows you to brand it and use it elsewhere. facebook usernames can not be changed!

20. OK, why Pages and not Groups? Insights! Favorite Pages and connect a community Shortened username Posts can come from any admin but look like it is coming from one person.

21. facebook “Page” Insights Insights can show several interesting things including fan interaction over time, user demographics, breakdowns by age and/or sex, by country, media consumption (audio, photo, video plays),

22. facebook user layout

23. facebook Fan Page layout

24. Add facebook Events to Pages Each event can have its own wall, discussion board, photos/video, or conversation. Even if you are not able to add multimedia for an event, another user might. Ask others for content. Parents, friends, and other family take hundreds of photos and video of events like graduation. Ask on your social media networks for this media.

33. Best use of Twitter at SIUC Not fancy, but useful Followers can set phone to get text updates and be alerted via a mobile phone text message.

34. The New ROI Return On Interaction Recurring Online Interaction Who interacts with your org and how often? What do they think of you? Are you connected to them? Are they talking about you to others?

39. Use Multimedia (It’s now easy to share) flick r facebook youtube EDU Share and tag videos, photos, notes, updates, etc. Multimedia often generates the most response from fans. If possible, try to post multimedia from events such as ceremonies, gatherings, and meetings. Put them in as many places as you can. This is often appreciated by people who can not be at an event or those would just want to be kept in the loop as to what is goin’ on.

40. CrowdSource with a student contest Have a student contest. Provide guidelines and if possible provide stock photos or videos and the message that you want conveyed. Offer a prize reward. Have public judging that allows for feedback and comments. Something can be as simple as a video contest that people have to upload the video to Youtube and include “Why I like Southern IL University”. From there people will comment, view, and rate. The videos can be used as promotional materials and as a means to direct people to your social media websites.

41. Pay for promotion (best used for events) facebook has social media ads that that target audiences and demographics, say students ages 14-17 in the Chicago area who are interested in Radio, Television, Journalism, or Photography. You can pay per click or per impression. SIUC MCMA used facebook advertising to target students in Chicago for our recent MCMA Chicago Expo. Google’s advertising system also works well. Compare that method to say billboards or newspaper ads in an area.

42. TELL YOUR FRIENDS This seems common sense but many highered colleges or departments have areas on social media networks but do not have a link on the main .edu website. They don’t send emails letting people know about it. No flyers in the hallway. No mention in alumni newsletter, no talk about it on alumni visits. Usually the thinking here is that lets start a big user base then tell others about it. Let them know, build it, then go from there. Truth is, tell people and they will tell each other.

43. Be Social Together Universities should have a Social Media Working Group that meets regularly. Best practices and how different social media websites work, change very often. This group can propose social media best practices using templates from others. They can also create social media policies. Help out new departments or groups that know that they need to do this, but are not sure what to do, or how to do it. Working together helps to make sure that the voice and message is consistent. When changes and shifts in social media come, working together helps to let everyone know about new technologies and functionalities.

47. The eight mass media? YOU. * You. Already won the person of the year.

48. WE are the distribution, WE are the content, WE are the ‘user journey’, WE are how messages are transmitted. WE are the medium and the media carried by it We are the connections and how the connections are made. Marketing isn’t done to them, it is done by them. 8th media idea by Brando-Digital http://www.brandosocial.com /

49. Moving Forward What other highereds are doing?

50. University Blogging Use students to build brand impression. Some University pay students for monthly blog entries. Usually journalism or creative writing students but they could be of any major. If you can blog in different languages, do it!

52. Student bloggers tell stories of student life not given by official university websites. Expand your reach with international blogging and student blogging in different languages.

55. They are already talking, is anyone listening? Publicly available on Twitter, Search for SIUC

56. Have a Plan! Create a college, department and school social media policy.

59. Thank You! Donnie Laur Digital Media Systems Specialist College of Mass Communication and Media Arts Southern Illinois University Carbondale