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Case Study:
SUBWAY®
Lima, Ohio


Serving up an Effective Workforce and Cost Savings
After more than 45 years in the food service franchise business, SUBWAY® is one of the most recognizable brands around the globe.
With more than 33,000 restaurants in 94 countries, one of the world's largest restaurant chains has been consistently ranked the number
one Franchise Opportunity by Entrepreneur Magazine (2009, 2010).

Despite positive industry growth projections for the quick service restaurant (QSR) business, average turnover for hourly workers still
hovers at 130 percent, according to QSR Magazine, a concern for all fast food franchise owners. In 2008, Harold Jackson, a SUBWAY®
franchise owner with seven retail food locations and 100 employees throughout Ohio, enlisted the services of ADVISA, a PI Worldwide
Member Firm, to help reduce his business’s turnover rate through the use of the behavioral assessment tool, Predictive Index® (PI®). At
70%, Jackson’s turnover was already half the industry standard. Yet, from a financial perspective, every employee lost was costing the
business up to $1,000, not to mention the negative impact on customer service levels.
                                                                                                                          ®
Right People in the Right Jobs                                            “Since implementing the Predictive Index …our
“Despite offering highly competitive pay and benefits, we were            turnover has reduced from 70% to as low as 32%,
still having trouble keeping people on staff long term,” recalls          saving over $15,000 a year in training costs alone.”
Jackson. “When we introduced the PI into the mix, we discovered                       Harold Jackson
part of the problem was we didn’t have the right people in the right                  Multi-Unit SUBWAY ® Franchisee Owner
positions.” To address this challenge, Jackson first defined the
behavioral requirements for specific positions using the
Performances Requirement Options (PRO), a job assessment companion tool to the Predictive Index. Jackson cites one case where an
employee stationed in the “first position,” a key customer-facing role charged with greeting customers and taking detailed orders, had
a PI profile that suggested success in a behind the scenes role. Given the mismatch, Jackson shifted the employee’s responsibilities to
food preparation and kitchen management. The welcome change for the employee proved to be a good fit as the individual was able
to be more productive and overall workflow improved.

In any business, staff reorganization can be disruptive to morale and retention. With the accuracy of the Predictive Index however, both
Jackson and his employees had more confidence in job reassignments making for smooth transitions when needed. “Since
implementing the Predictive Index and putting employees into jobs they are naturally suited for, our turnover was reduced from a low
of 70% to an average of 42%, with four locations down to 32%, saving over $15,000 a year in training costs alone. And because we
have the right people in the right roles, it is having a positive impact on customer service and customer return visits. The Predictive
Index pays for itself,” he says.

Manager Development for Business Growth
Jackson attributes a familial culture focused on employee development to the high retention rate of his managers. As Jackson’s business
continues to grow, the franchise has been relying on the Predictive Index to help develop current and future managers. By better
understanding employee personalities and motivational drives, Jackson and his executive team are able to customize training programs
and identify new leaders for existing and future stores. This succession planning initiative has resulted in the creation of several
manager PRO job profiles. Two examples include what the company calls the Problem Solver PRO and the Maintainer PRO. Jackson
describes the Problem Solver Manager as someone who is excellent operationally and has a higher dominance drive according to the
PI. “This person excels in a store that may be having problems because of his/her ability to directly address issues and a strong desire
to do things right.”

The Maintainer Manager is also operational but has a much more team-oriented approach in the environment. “Our stores become like
little families where employees genuinely care about each other and about working together. The Maintainer is able to help drive
success while fitting in with this type of dynamic.” This exercise with the PI has demonstrated that the ‘Manager’ role is not a one-
size-fit-all title. As Jackson’s business continues to expand with new stores, the PI is helping him identify long-term staff at all levels
for different environments.

Learning, Living and Wearing the PI
One of the greatest proof points of PI’s success in the SUBWAY® franchise business is the level to which Jackson’s employees have
embraced the PI feedback. In addition to achieving greater self-awareness, Jackson’s employees have been using the PI to customize
their interpersonal communications. In fact, Jackson shares that employees at all his SUBWAY® locations have their PI profile patterns
drawn on the back of their nametags for quick reference, making communication and decision-making much more effective.

Jackson looks forward to employing the PI in additional aspects of his franchise business and sharing the successes his locations have
experienced with other franchisees. He advises, “Any franchiser that invests in the Predictive Index will see turnover diminish. As a
screening tool, the PI has made our hiring process more productive by enabling us to hire people who we know will stay on board long
term. This method has certainly increased our retention and lowered our training costs.”




PI Worldwide® is a global management consulting organization that helps companies be more successful by focusing on their most important asset-their people. Praendex Incorporated, the
parent company of PI Worldwide, is publisher of the Predictive Index®, the Selling Skills Assessment Tool™ and Customer-Focused Selling™.
©
    Copyright 2011 Praendex Incorporated                                                                                                                                 CS254    1/11

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Subway Subs Reduces Turnover By 70%

  • 1. Case Study: SUBWAY® Lima, Ohio Serving up an Effective Workforce and Cost Savings After more than 45 years in the food service franchise business, SUBWAY® is one of the most recognizable brands around the globe. With more than 33,000 restaurants in 94 countries, one of the world's largest restaurant chains has been consistently ranked the number one Franchise Opportunity by Entrepreneur Magazine (2009, 2010). Despite positive industry growth projections for the quick service restaurant (QSR) business, average turnover for hourly workers still hovers at 130 percent, according to QSR Magazine, a concern for all fast food franchise owners. In 2008, Harold Jackson, a SUBWAY® franchise owner with seven retail food locations and 100 employees throughout Ohio, enlisted the services of ADVISA, a PI Worldwide Member Firm, to help reduce his business’s turnover rate through the use of the behavioral assessment tool, Predictive Index® (PI®). At 70%, Jackson’s turnover was already half the industry standard. Yet, from a financial perspective, every employee lost was costing the business up to $1,000, not to mention the negative impact on customer service levels. ® Right People in the Right Jobs “Since implementing the Predictive Index …our “Despite offering highly competitive pay and benefits, we were turnover has reduced from 70% to as low as 32%, still having trouble keeping people on staff long term,” recalls saving over $15,000 a year in training costs alone.” Jackson. “When we introduced the PI into the mix, we discovered Harold Jackson part of the problem was we didn’t have the right people in the right Multi-Unit SUBWAY ® Franchisee Owner positions.” To address this challenge, Jackson first defined the behavioral requirements for specific positions using the Performances Requirement Options (PRO), a job assessment companion tool to the Predictive Index. Jackson cites one case where an employee stationed in the “first position,” a key customer-facing role charged with greeting customers and taking detailed orders, had a PI profile that suggested success in a behind the scenes role. Given the mismatch, Jackson shifted the employee’s responsibilities to food preparation and kitchen management. The welcome change for the employee proved to be a good fit as the individual was able to be more productive and overall workflow improved. In any business, staff reorganization can be disruptive to morale and retention. With the accuracy of the Predictive Index however, both Jackson and his employees had more confidence in job reassignments making for smooth transitions when needed. “Since implementing the Predictive Index and putting employees into jobs they are naturally suited for, our turnover was reduced from a low of 70% to an average of 42%, with four locations down to 32%, saving over $15,000 a year in training costs alone. And because we have the right people in the right roles, it is having a positive impact on customer service and customer return visits. The Predictive Index pays for itself,” he says. Manager Development for Business Growth Jackson attributes a familial culture focused on employee development to the high retention rate of his managers. As Jackson’s business continues to grow, the franchise has been relying on the Predictive Index to help develop current and future managers. By better understanding employee personalities and motivational drives, Jackson and his executive team are able to customize training programs and identify new leaders for existing and future stores. This succession planning initiative has resulted in the creation of several manager PRO job profiles. Two examples include what the company calls the Problem Solver PRO and the Maintainer PRO. Jackson describes the Problem Solver Manager as someone who is excellent operationally and has a higher dominance drive according to the PI. “This person excels in a store that may be having problems because of his/her ability to directly address issues and a strong desire to do things right.” The Maintainer Manager is also operational but has a much more team-oriented approach in the environment. “Our stores become like little families where employees genuinely care about each other and about working together. The Maintainer is able to help drive success while fitting in with this type of dynamic.” This exercise with the PI has demonstrated that the ‘Manager’ role is not a one- size-fit-all title. As Jackson’s business continues to expand with new stores, the PI is helping him identify long-term staff at all levels for different environments. Learning, Living and Wearing the PI One of the greatest proof points of PI’s success in the SUBWAY® franchise business is the level to which Jackson’s employees have embraced the PI feedback. In addition to achieving greater self-awareness, Jackson’s employees have been using the PI to customize
  • 2. their interpersonal communications. In fact, Jackson shares that employees at all his SUBWAY® locations have their PI profile patterns drawn on the back of their nametags for quick reference, making communication and decision-making much more effective. Jackson looks forward to employing the PI in additional aspects of his franchise business and sharing the successes his locations have experienced with other franchisees. He advises, “Any franchiser that invests in the Predictive Index will see turnover diminish. As a screening tool, the PI has made our hiring process more productive by enabling us to hire people who we know will stay on board long term. This method has certainly increased our retention and lowered our training costs.” PI Worldwide® is a global management consulting organization that helps companies be more successful by focusing on their most important asset-their people. Praendex Incorporated, the parent company of PI Worldwide, is publisher of the Predictive Index®, the Selling Skills Assessment Tool™ and Customer-Focused Selling™. © Copyright 2011 Praendex Incorporated CS254 1/11