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$25                                                                                                                         $25

                                                                                 $23


               $20
                                                                                                   $19


                                                                                                                    $16
               $15                                                                                $15
USD Millions




                                                           $12.8                                    $12


               $10                                                              $10
                                                                                                                    $8.6
                                                                                                  $8

                                                               $5.4
                $5          $5?
                                                          $5.1                  $5
                                                                                                                                           $4



                $1
                                                                                                   $0.9
                                                           $0.5

                     2003         2004        2005      2006               2007               2008              2009               2010


                     Eloqua         Marketo          HubSpot                 Act-On                  Genius.com                    Silverpop

                                                                      Copyright 2011 – Free for you to use with attribution - Daniel Kuperman – www.effectivemarketer.com

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  • 1. $25 $25 $23 $20 $19 $16 $15 $15 USD Millions $12.8 $12 $10 $10 $8.6 $8 $5.4 $5 $5? $5.1 $5 $4 $1 $0.9 $0.5 2003 2004 2005 2006 2007 2008 2009 2010 Eloqua Marketo HubSpot Act-On Genius.com Silverpop Copyright 2011 – Free for you to use with attribution - Daniel Kuperman – www.effectivemarketer.com