Research background, approaches to research on Twitter

1. David Kamerer, PhD, APR

2. BA, Iowa MA, Kansas State PhD, Indiana APR

3. “ A Comparison of Collegiate and Commercial Online Newspapers,” with Bonnie Bressers and Ron Johnson. College Media Review , Fall 1998. “ An Investigation of Reader Preference for Electronic Newspapers,” With Jennifer Mueller as first author. Newspaper Research Journal , Vol. 16, No. 3, pp. 2-13 (Summer, 1995). “ Patterns of Use, Exposure in a Paper's Audiotex System” With Lori Bergen as second author. Newspaper Research Journal , Vol. 16, No. 1, pp. 48-59 (Winter, 1995). “ Information Gathering Styles in an Interactive Environment: the Influence of Computer Literacy and Technology Use” With Barton K. Wilcox. In Educational Multimedia and Hypermedia Annual , 1994. “ Factors Mediating Repeat viewing of Television Programs” Southwestern Mass Communication Journal , Vol. 7, No. 1, pp. 73-87 (Spring/Summer 1991). “ Profiling the Video Disc Adopter: An Exploratory Study,” Southwestern Mass Communication Journal , Vol. 6, No. 2, pp. 64-74 (Fall/Winter 1990). “ A Quantitative Approach to Resolving Comparative Hearings” Southwestern Mass Communication Journal , Vol. 6, No. 1, pp. 24-33 (Spring/Summer 1990).

5. “ Assessment of foster care and adoption in Kansas” sponsored by Kansas Department of Social and Rehabilitation Services and managed by Kansas Children’s Service League. Consultant to Greteman Group (2004).

6. PRNeededHere.com DavidKamerer.com/Spoonful

7. What are you doing?

9. Grammys

10. Earthquake: http://tinyurl.com/ 5loszq

12. Text-based 140 character limit

13. Open API No financial model Competition

16. Social networks that matter: Twitter under the microscope by Bernardo A. Huberman, Daniel M. Romero, and Fang Wu First Monday, Volume 14, Number 1 -5 January 2009 http://tinyurl.com/bk4827

21. In 140 characters or less: Developing, maintaining, and dissolving relationships through microblogging

22. In 140 characters or less: Developing, maintaining, and dissolving relationships through microblogging

23. Leveraging interviews from “Twitter Friends” Focus groups at “Tweetups” Survey overlay with larger sample

24. Election night Inauguration Day

25. Building relationships Elevating the brand Selling

30. Most followers Most following

31. Most prolific

32. Most likely to reply

33. Most likely to push to own website

34. Most likely to push to other website

35. http://twitter.com/amazondeals http://twitter.com/digital_nomads http://twitter.com/mariosundar

36. Improved sample C-level executives Interviews/surveys

37. New knowledge Theory Applied Feeds teaching Supports the profession Leadership

38. [email_address] www.twitter.com/davidkamerer