5 Reasons You Need a Corporate Blog
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This presentation covers the fundamental benefits of a corporate blog and why it should be included as part of your overall marketing strategy.
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5 Reasons You Need a Corporate Blog
- 1. 5 Reasons You Need a Corporate Blog
- 2. A few quick facts: 40% of companies use blogs for marketing purposes. 1 B2B companies that blog generate 67% more leads per month than those who do not. 2 B2C companies that blog generate 88% more leads per month than those who do not. 2 1 eMarketer, Aug 2010 2 Hubspot “State of Inbound Marketing Lead Generation Report”, 2010
- 3. 5 Reasons You Need a Corporate Blog Reason #1 Build Relationships Consistently publishing new content is a simple, but effective, method for potential customers to become familiar with your company and to introduce the products or services that you offer. It is also useful for keeping your existing customers updated on your business and on the industry topics that are of interest to them.
- 4. 5 Reasons You Need a Corporate Blog Reason #2 Improve Search Rankings A surefire way to raise your page ranking on Google and other search engines is to continuously produce “search engine friendly” content. Your blog is an ideal platform for this. By utilizing your website analytics and sticking to a publishing schedule, you can quickly and efficiently produce blog posts optimized for your targeted keywords.
- 5. 5 Reasons You Need a Corporate Blog Reason #3 Establish Thought Leadership If you are knowledgeable in your industry and are passionate about a subject, blog writing is a great way to share your expertise with others. As your readers consume the content your are posting, your credibility will continue to rise. As that happens, many of them will become more comfortable with the idea of purchasing your product or service because you have clearly illustrated your knowledge.
- 6. 5 Reasons You Need a Corporate Blog Reason #4 Your Blog “Plays well with others” In today’s world of online, mobile, direct and broadcast media, an integrated approach is the most effective one. Your blog should be part of that integration as it can greatly enhance the other marketing tools you use. A blog can drive newsletter subscriptions, enhance your social media presence and more.
- 7. 5 Reasons You Need a Corporate Blog Reason #5 Brand Awareness All of the previous reasons we covered will ultimately result in increased brand awareness. Developing this awareness within your target audience is vital to the acquisition of new customers and the long term growth of your business.
- 8. Looking for more information? You may also be interested in these blog posts: •How To Choose A Blog Post Topic •Developing Blog Posts from Existing Material •Key Elements of a Succesful Blog Understanding the importance of a corporate blog is the first step. Defining goals, developing content and executing a publishing schedule is what will make your blog work. If this sounds overwhelming, our Blog Writing Service can help. We will work with you to develop your keyword strategy, establish a publishing schedule and deliver the blog content you need! Click here to learn more.
- 9. Who we are We provide inbound and direct marketing services to businesses and nonprofit organizations. For over 40 years, we have been helping our clients develop, manage and execute their marketing plans. Visit us online at www.rivkind.com or call us at 781-344-2650 to learn more about the services we provide.
Notas do Editor
- These statistics point out 3 fundamental truths of online marketing:People click on organic links far more often than paid onesThe more keyword optimized content you have, the better. And the fastest way to build and maintain that is by bloggingIt doesn’t matter whether you are B2B or B2C, social media matters for organic search. It plays a significant role in how search engines rank your site.
- In order to make a B2B lead gen site successful, there are a few basic things that need to happen:We need actual prospects, not just visitors, coming to the site – We need to provide the type of content that starts to build a relationship and moves those prospects along the process toward becoming a customerAnd finally we need to make sure those leads become customers – in most cases this is done in concert with sales but we need to make sure we are doing everything we can to deliver sales-ready leads
- In order to make a B2B lead gen site successful, there are a few basic things that need to happen:We need actual prospects, not just visitors, coming to the site – We need to provide the type of content that starts to build a relationship and moves those prospects along the process toward becoming a customerAnd finally we need to make sure those leads become customers – in most cases this is done in concert with sales but we need to make sure we are doing everything we can to deliver sales-ready leads
- In order to make a B2B lead gen site successful, there are a few basic things that need to happen:We need actual prospects, not just visitors, coming to the site – We need to provide the type of content that starts to build a relationship and moves those prospects along the process toward becoming a customerAnd finally we need to make sure those leads become customers – in most cases this is done in concert with sales but we need to make sure we are doing everything we can to deliver sales-ready leads
- In order to make a B2B lead gen site successful, there are a few basic things that need to happen:We need actual prospects, not just visitors, coming to the site – We need to provide the type of content that starts to build a relationship and moves those prospects along the process toward becoming a customerAnd finally we need to make sure those leads become customers – in most cases this is done in concert with sales but we need to make sure we are doing everything we can to deliver sales-ready leads
- In order to make a B2B lead gen site successful, there are a few basic things that need to happen:We need actual prospects, not just visitors, coming to the site – We need to provide the type of content that starts to build a relationship and moves those prospects along the process toward becoming a customerAnd finally we need to make sure those leads become customers – in most cases this is done in concert with sales but we need to make sure we are doing everything we can to deliver sales-ready leads