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Ignites Mobile Internet Possibilities
-Mobile Internet Services So Affordable to Emerging Market-




Copyright © MediaTek Inc. All rights reserved.
Industry Growth Drivers Overtime …
   Increasing Integration
                     ▪     Better Processing Power               •       Lower Prices
                     ▪     Improved User interface               •       Expanded Services
                     ▪     Smaller form Factors                           10X More Devices …
                                                                                                             Cell Phone
     1,000,000
                                                                                          Mobile
                                                                                                             Games
       100,000                                                                            Internet           PDA
                                                                                                             Smart Phone
                                                                         Desktop
        10,000                                                           Internet                            iPAD
                                                                                                             Kindle
          1,000                                                 PC
                                                                                      10B+ Units ??          Tablet
                                                                                                             Car Electronics
            100                                                               1B+ Units
                                  Microcomputer
                                                                                                             Mobile Video
                                                                100MM+ Units
              10                                                                                             Home Entertainment
                                                  10MM+ Units
                    Mainframe
                                                                                                             Wireless Home App.
                1          1MM+ Units
                                                                                                             And more….
               1960            1970            1980         1990            2000          2010        2020
      Copyright © MediaTek Inc. All rights reserved.                 2

Source: ITU, Morgan Stanley Research 2011
Mobile Subscriber Growth 2012 - 2016
Mainly from the Emerging Market


                                 Mobile Subscriber (in M)
                                                                                       CAGR 2011-2016
           Developed Market                 Emerging Market (ex. China)     China      Global: 5.3%
 8000                                                               7292       7521
                                                 6694        7026
                                   6295                                                China: 8.6%
                  5821
 6000
                                                                                       EM (ex China):
 4000                                                                                  5.3%

 2000
                                                                                       DM: 1.7%
       0
                  2011            2012F          2013F   2014F      2015F      2016F

 Source: BMI 2012/5
Copyright © MediaTek Inc. All rights reserved.           3
Mobile Internet Strongly Growing in Emerging Markets
                                                       Key Findings:
                                                       1. Worldwide, mobile Internet
                                                       accounts for 10.01 percent of total
                                                       Internet usage, having increased
                                                       from just 3.81 percent in 2010


                                                       2. Asia is most active, accounting for
                                                       almost 18 percent of total net usage


                                                       3. Web-enabled feature phones are
                                                       more significant in regions like Africa
                                                       and Asia, where smartphones are still
                                                       financially out of reach for many.



                                                       Mobile Internet plays a main driving
                                                       force to spur internet usage & internet
                                                       biz in emerging markets

  Copyright © MediaTek Inc. All rights reserved.   4
MRE (MAUI Runtime Environment)
   Booms Mobile Internet Penetration…
▪ The door to A New Blue Ocean
▪ More possibilities for Value Differentiations
▪ Bring affordable & dynamic services to Emerging Markets




         SMART-FEATURE PHONE POWERED BY MRE

 Copyright © MediaTek Inc. All rights reserved.   5

 *MRE is a Middleware platform designed for MediaTek’s Feature-phone
MRE Benefits to Mobile Internet in Emerging Market


                           1. Cost efficiency


                           2. Higher performance


                           3. More flexibility

                           4. Solution scale-able to entry segment


                           5. Optimized to deliver mobile internet services

   Copyright © MediaTek Inc. All rights reserved.   6
Partnership with World-Leading Internet
Providers

• Global Strategic Partnership to enabling emerging
  market massive users to access mobile internet much
  easier and more affordable via Smart-feature phone
  solution powered by MRE



• MediaTek as an ecosystem facilitator




 Copyright © MediaTek Inc. All rights reserved.   7
Open to The Public – MRE Developer Forum
▪ http://developer.mediatek.com/mre/en




Copyright © MediaTek Inc. All rights reserved.   8
Hundreds MRE Devices In Worldwide Market




Copyright © MediaTek Inc. All rights reserved.   9
www.mediatek.com




Copyright © MediaTek Inc. All rights reserved.

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Mediatek: Ignites Mobile Internet Possibilities

  • 1. Ignites Mobile Internet Possibilities -Mobile Internet Services So Affordable to Emerging Market- Copyright © MediaTek Inc. All rights reserved.
  • 2. Industry Growth Drivers Overtime … Increasing Integration ▪ Better Processing Power • Lower Prices ▪ Improved User interface • Expanded Services ▪ Smaller form Factors 10X More Devices … Cell Phone 1,000,000 Mobile Games 100,000 Internet PDA Smart Phone Desktop 10,000 Internet iPAD Kindle 1,000 PC 10B+ Units ?? Tablet Car Electronics 100 1B+ Units Microcomputer Mobile Video 100MM+ Units 10 Home Entertainment 10MM+ Units Mainframe Wireless Home App. 1 1MM+ Units And more…. 1960 1970 1980 1990 2000 2010 2020 Copyright © MediaTek Inc. All rights reserved. 2 Source: ITU, Morgan Stanley Research 2011
  • 3. Mobile Subscriber Growth 2012 - 2016 Mainly from the Emerging Market Mobile Subscriber (in M) CAGR 2011-2016 Developed Market Emerging Market (ex. China) China Global: 5.3% 8000 7292 7521 6694 7026 6295 China: 8.6% 5821 6000 EM (ex China): 4000 5.3% 2000 DM: 1.7% 0 2011 2012F 2013F 2014F 2015F 2016F Source: BMI 2012/5 Copyright © MediaTek Inc. All rights reserved. 3
  • 4. Mobile Internet Strongly Growing in Emerging Markets Key Findings: 1. Worldwide, mobile Internet accounts for 10.01 percent of total Internet usage, having increased from just 3.81 percent in 2010 2. Asia is most active, accounting for almost 18 percent of total net usage 3. Web-enabled feature phones are more significant in regions like Africa and Asia, where smartphones are still financially out of reach for many. Mobile Internet plays a main driving force to spur internet usage & internet biz in emerging markets Copyright © MediaTek Inc. All rights reserved. 4
  • 5. MRE (MAUI Runtime Environment) Booms Mobile Internet Penetration… ▪ The door to A New Blue Ocean ▪ More possibilities for Value Differentiations ▪ Bring affordable & dynamic services to Emerging Markets SMART-FEATURE PHONE POWERED BY MRE Copyright © MediaTek Inc. All rights reserved. 5 *MRE is a Middleware platform designed for MediaTek’s Feature-phone
  • 6. MRE Benefits to Mobile Internet in Emerging Market 1. Cost efficiency 2. Higher performance 3. More flexibility 4. Solution scale-able to entry segment 5. Optimized to deliver mobile internet services Copyright © MediaTek Inc. All rights reserved. 6
  • 7. Partnership with World-Leading Internet Providers • Global Strategic Partnership to enabling emerging market massive users to access mobile internet much easier and more affordable via Smart-feature phone solution powered by MRE • MediaTek as an ecosystem facilitator Copyright © MediaTek Inc. All rights reserved. 7
  • 8. Open to The Public – MRE Developer Forum ▪ http://developer.mediatek.com/mre/en Copyright © MediaTek Inc. All rights reserved. 8
  • 9. Hundreds MRE Devices In Worldwide Market Copyright © MediaTek Inc. All rights reserved. 9
  • 10. www.mediatek.com Copyright © MediaTek Inc. All rights reserved.