A framework for entrepreneurs, developers and investors to evaluate new entertainment, communication, productivity and utility applications for use inside the car

1. 9 Lessons for Developing Your Digital Car Applications Dev Khare, Venrock Photo by FreeParking

4. 2. Does the product address non-commute use cases? parking, trip-chaining, going out, traveling, passenger-ferrying... Photo by Warrior Mare

5. 3. Does the product utilize regional driving “accents”? horns, flashing lights, eye-contact, audio... Photo by Matthew McVickar

6. Photo by Satyajit Grover 4. Does the product leverage best practices in human-computer interaction (HCI) and user experience (UE)?

7. 5. Is the product based on existing standards or innovating new standards? Photo by Ian Britton

8. 6. Has the product been optimized for easy usage by drivers? restaurant drive-thrus, cupholders, medical services, retail hours, audiobooks… Photo by Chris Magnusson

9. 7. Will the user connect with the product on an emotional level? Photo by Jill Greenseth

10. 8. Will the product increase or decrease driving safety? intersections, parking, cognitive overload, distractions, passengers… Photo by Ted Kerwin

11. 9. Will the product be more compelling when integrated with current and future technologies in the car? Photo by Hitachi data systems

12. For more detailed discussion of these 9 lessons, go to th 9 Lessons blog post at: http:// www.NextWala.com Photo by Vern Hart