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Toronto Search Engine Optimization
Why Search Engine Optimization? (SEO)

 Majority of clicks from Organic lists
 SEO most popular form of SEM
 SEO provides a high ROI
 Many people don’t go past 1st page
 Users trust the Natural results


                                            Lead
                                          Generation
        The Foundation - SEO
                                           Customer
                                          Conversion
Search Engine Optimization
What is SEO (Search Engine Optimization) ?
The process of improving web pages so they rank
  higher in search engines for lead generation

                      Internal Link Structure


                    Link Popularity / Relevance
Key Factors
                   Crawlability / Optimized Code


                        Content Relevance
SEO vs. SEM




      Search Engine Marketing




  Search Engine Optimization
Who gets the clicks?

              Organic Clicks vs Paid Clicks

 The vast majority of clicks - roughly 65%,
 go to organic listings.




                                        Source: Enquiro, 2006
Case#1 :: Toronto SEO



 Top results for local areas on Google
     (Eg/ ‘East End Toronto Lofts’)
Generated 60+ Qualified Real Estate Leads within
     first month of launch (Feb 2009)
 Users trust the natural results – 10% of all traffic
      submit their information
Case#2 :: Toronto SEO



 Top results for local areas for local areas
     (Eg/ ‘Oakville snowplowing, Mississauga
     snowplowing’)
Generated 250+ qualified leads within first month
     of winter in Toronto
 Users trust the natural results – 25% of all traffic
      submit their information
Case#3 :: Search Engine Marketing



 Targeting Wineries nationwide with Paid Ads
 Generating 30 qualified leads / month
 8% Lead conversion rate on website traffic
About Candybox Marketing
Mission: To create long-term, viable success for our
  customers while providing excellent service.

    Toronto Based SEO / SEM Marketing Agency
•
    Privately owned & operated
•
    Google Certified reseller
•
    50 Years combined online advertising
•
    Based out of Toronto & Mississauga
•
    15+ Enterprise clients
•
Thank You




              Visit our Website




      Visit the Candybox Marketing Blog

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Toronto Search Engine Optimization

  • 2. Why Search Engine Optimization? (SEO)  Majority of clicks from Organic lists  SEO most popular form of SEM  SEO provides a high ROI  Many people don’t go past 1st page  Users trust the Natural results Lead Generation The Foundation - SEO Customer Conversion
  • 3. Search Engine Optimization What is SEO (Search Engine Optimization) ? The process of improving web pages so they rank higher in search engines for lead generation Internal Link Structure Link Popularity / Relevance Key Factors Crawlability / Optimized Code Content Relevance
  • 4. SEO vs. SEM Search Engine Marketing Search Engine Optimization
  • 5. Who gets the clicks? Organic Clicks vs Paid Clicks The vast majority of clicks - roughly 65%, go to organic listings. Source: Enquiro, 2006
  • 6. Case#1 :: Toronto SEO  Top results for local areas on Google (Eg/ ‘East End Toronto Lofts’) Generated 60+ Qualified Real Estate Leads within first month of launch (Feb 2009)  Users trust the natural results – 10% of all traffic submit their information
  • 7. Case#2 :: Toronto SEO  Top results for local areas for local areas (Eg/ ‘Oakville snowplowing, Mississauga snowplowing’) Generated 250+ qualified leads within first month of winter in Toronto  Users trust the natural results – 25% of all traffic submit their information
  • 8. Case#3 :: Search Engine Marketing  Targeting Wineries nationwide with Paid Ads  Generating 30 qualified leads / month  8% Lead conversion rate on website traffic
  • 9. About Candybox Marketing Mission: To create long-term, viable success for our customers while providing excellent service. Toronto Based SEO / SEM Marketing Agency • Privately owned & operated • Google Certified reseller • 50 Years combined online advertising • Based out of Toronto & Mississauga • 15+ Enterprise clients •
  • 10. Thank You Visit our Website Visit the Candybox Marketing Blog