Email Email Marketing: The Digital Glue of Social Media Engagement is more important than ever. More marketers are using the social web and email marketing as channels to connect, start conversations, and build relationships. When working together, these channels can help build your community, create brand awareness, and drive sales.

2. Email Marketing: The Digital Glue of Social Media

3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY

8. B2B VS. B2C

9. SILOS

10. SILOS EMAIL MARKETING SOCIAL MEDIA

13. EMAIL MARKETING SOCIAL MEDIA

15. INTERDEPENDENCY

16. INTERDEPENDENCY

17. INTERDEPENDENCY

18. INTERDEPENDENCY

19. INTERDEPENDENCY

20. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.

21. SOCIAL MEDIA NEEDS EMAIL MARKETING

22. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS

23. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA

24. EMAIL MARKETING NEEDS SOCIAL MEDIA

25. EMAIL MARKETING NEEDS SOCIAL MEDIA

26. EMAIL MARKETING NEEDS SOCIAL MEDIA

27. CROSS-POLLINATION

29. CROSS-POLLINATION: INCLUDE

30. CROSS-POLLINATION: INCLUDE

31. CROSS-POLLINATION: MAKE IT EASY

32. CROSS-POLLINATION: BE CREATIVE

33. CROSS-POLLINATION: ASK

34. CROSS-POLLINATION: ASK

35. CROSS-POLLINATION: TELL ME WHY

36. CROSS-POLLINATION: TELL ME WHY

37. CROSS-POLLINATION: PROVIDE INCENTIVE

38. CROSS-POLLINATION: PROVIDE INCENTIVE

39. CROSS-POLLINATION: PROVIDE INCENTIVE

40. CROSS-POLLINATION: DON’T FORGET OFFLINE

41. CROSS-POLLINATION: DON’T FORGET OFFLINE

42. CROSS-POLLINATION: DON’T FORGET OFFLINE

46. CONTINUE THE CONVERSATION